--- title: "Airbyte vs Fivetran: Which is searched more?" description: "Is Airbyte or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/airbyte-vs-fivetran" publisher: "Brandwave" --- # Airbyte vs Fivetran: Which is searched more? Is Airbyte or Fivetran more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data pipeline platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airbyte and Fivetran - **Competitive set**: Data pipeline platforms - **Market**: Global - **Month measured**: Sep 2026 - **Airbyte Share of Search**: 20.6% - **Fivetran Share of Search**: 46% ## Is Airbyte or Fivetran more popular in search? - In September 2026, Fivetran had more branded searches than Airbyte among data pipeline platforms worldwide. Fivetran had about 49,500 branded searches, while Airbyte had 22,200. Fivetran made up 46% of all data pipeline platform searches we track, and Airbyte accounted for 20.6%. - Fivetran was ahead of Airbyte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airbyte’s share of searches among data pipeline platforms worldwide moved from 24% to 20.6%, and its estimated monthly branded searches moved from 40.5K to 22.2K. - Across the 12 months ending September 2026, Fivetran’s share of searches among data pipeline platforms worldwide moved from 43.8% to 46%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top data pipeline platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fivetran was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Airbyte and Fivetran were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dagster | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fivetran | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Matillion | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | dbt | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Prefect | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about data pipeline platforms - Asked ChatGPT "Which data pipeline platform should I use?": 1. Airbyte, 2. Fivetran, 3. Dagster, 4. Airflow - Asked ChatGPT "What are the best data pipeline platforms?": 1. Fivetran, 2. Airbyte, 3. Airflow, 4. Matillion, 5. dbt - Asked ChatGPT "What's the best data pipeline platform for data pipelines?": 1. Dagster, 2. Airflow, 3. Prefect, 4. Fivetran, 5. dbt, 6. Airbyte - Searched Google, AI Overview "data integration platform": named none of the brands we track - Searched Google, AI Overview "build data pipelines": 1. Airflow, 2. Dagster, 3. Airbyte, 4. Matillion, 5. dbt Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data pipeline platforms worldwide in September 2026? - In September 2026, Fivetran gained share of searches among data pipeline platforms worldwide, from 40.3% to 46%. - In September 2026, Airbyte lost share of searches among data pipeline platforms worldwide, from 22.1% to 20.6%. ## Month by month | Month | Airbyte estimated searches | Airbyte Share of Search | Airbyte rank | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 24% | 2 | 74K | 43.8% | 1 | | Nov 2025 | 33.1K | 25.6% | 2 | 49.5K | 38.2% | 1 | | Dec 2025 | 27.1K | 24.5% | 2 | 40.5K | 36.7% | 1 | | Jan 2026 | 33.1K | 25.4% | 2 | 49.5K | 38% | 1 | | Feb 2026 | 33.1K | 25.9% | 2 | 49.5K | 38.8% | 1 | | Mar 2026 | 33.1K | 24% | 2 | 49.5K | 35.9% | 1 | | Apr 2026 | 33.1K | 26% | 2 | 49.5K | 38.8% | 1 | | May 2026 | 27.1K | 22.7% | 2 | 49.5K | 41.5% | 1 | | Jun 2026 | 27.1K | 22.2% | 2 | 49.5K | 40.5% | 1 | | Jul 2026 | 27.1K | 24.3% | 2 | 40.5K | 36.4% | 1 | | Aug 2026 | 22.2K | 22.1% | 2 | 40.5K | 40.3% | 1 | | Sep 2026 | 22.2K | 20.6% | 2 | 49.5K | 46% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Airbyte’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airbyte**: Measured on the search term “airbyte”. - **Fivetran**: Measured on the search term “fivetran”. - [Airbyte profile](/demand/global-en/brands/airbyte) - [Fivetran profile](/demand/global-en/brands/fivetran) - [All data pipeline platforms worldwide](/demand/global-en/categories/data-pipeline-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airbyte or Fivetran more popular in search? In September 2026, Fivetran had more branded searches than Airbyte among data pipeline platforms worldwide. Fivetran had about 49,500 branded searches, while Airbyte had 22,200. Fivetran made up 46% of all data pipeline platform searches we track, and Airbyte accounted for 20.6%. ## Cite this page Brandwave. "Airbyte vs Fivetran: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/airbyte-vs-fivetran This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms/compare/airbyte-vs-fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.