---
title: "Data pipeline platforms: Which brands are most popular in search?"
description: "Compare the data pipeline platforms developers choose between. Share of Search among Airflow, Prefect, Fivetran, Dagster, Matillion and dbt, the data pipeline platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms"
publisher: "Brandwave"
---

# Data pipeline platforms: Which brands are most popular in search?

Compare the data pipeline platforms developers choose between. Share of Search among Airflow, Prefect, Fivetran, Dagster, Matillion and dbt, the data pipeline platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data pipeline platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Airflow, 46.4%

## Which brand is most popular in search among data pipeline platforms worldwide?

- In August 2026, Airflow was the most searched among data pipeline platforms worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set.
- Prefect is in 2nd place, 20.9 percentage points behind at 25.5% Share of Search.
- Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data pipeline platforms worldwide increased from 41.9% to 46.4%.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide increased from 23% to 25.5%.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide decreased from 23% to 17.1%.
- Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data pipeline platforms worldwide decreased from 8.4% to 7.6%.
- Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data pipeline platforms worldwide peaked at 51.1% in January 2026 and was lowest at 41.9% in October 2025.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data pipeline platforms worldwide peaked at 25.5% in August 2026 and was lowest at 21.7% in November 2025.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide peaked at 23% in October 2025 and was lowest at 15.2% in December 2025.
- Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data pipeline platforms worldwide peaked at 9.2% in July 2026 and was lowest at 6.9% in January 2026.
- Across the 11 months ending August 2026, Matillion’s estimated Share of Search among data pipeline platforms worldwide peaked at 4.3% in November 2025 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Prefect rose from 3rd to 2nd among data pipeline platforms worldwide.
- Across the 11 months ending August 2026, Fivetran fell from 2nd to 3rd among data pipeline platforms worldwide.
- Across the 11 months ending August 2026, Matillion and dbt held steady: their estimated Share of Search among data pipeline platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Airflow vs Prefect: compare search popularity](/demand/global-en/compare/airflow-vs-prefect): 46.4% against 25.5% Share of Search.
- [Airflow vs Fivetran: compare search popularity](/demand/global-en/compare/airflow-vs-fivetran): 46.4% against 17.1% Share of Search.
- [Airflow vs Dagster: compare search popularity](/demand/global-en/compare/airflow-vs-dagster): 46.4% against 7.6% Share of Search.
- [Airflow vs Matillion: compare search popularity](/demand/global-en/compare/airflow-vs-matillion): 46.4% against 3.4% Share of Search.
- [Prefect vs Fivetran: compare search popularity](/demand/global-en/compare/fivetran-vs-prefect): 25.5% against 17.1% Share of Search.
- [Prefect vs Dagster: compare search popularity](/demand/global-en/compare/dagster-vs-prefect): 25.5% against 7.6% Share of Search.
- [Prefect vs Matillion: compare search popularity](/demand/global-en/compare/matillion-vs-prefect): 25.5% against 3.4% Share of Search.
- [Fivetran vs Dagster: compare search popularity](/demand/global-en/compare/dagster-vs-fivetran): 17.1% against 7.6% Share of Search.
- [Fivetran vs Matillion: compare search popularity](/demand/global-en/compare/fivetran-vs-matillion): 17.1% against 3.4% Share of Search.
- [Dagster vs Matillion: compare search popularity](/demand/global-en/compare/dagster-vs-matillion): 7.6% against 3.4% Share of Search.

## How did search popularity change for data pipeline platforms worldwide in August 2026?

- In August 2026, Airflow gained estimated Share of Search among data pipeline platforms worldwide, from 45.6% to 46.4%.
- In August 2026, Dagster lost estimated Share of Search among data pipeline platforms worldwide, from 9.2% to 7.6%.
- Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
- Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
- Estimated monthly branded searches for Prefect worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Airflow | 46.4% | 110K | 0.0% | Apache |
| 2 | Prefect | 25.5% | 60.5K | 0.0% | Prefect |
| 3 | Fivetran | 17.1% | 40.5K | 0.0% | Fivetran |
| 4 | Dagster | 7.6% | 18.1K | -18.5% | Dagster |
| 5 | Matillion | 3.4% | 8.1K | 0.0% | Matillion |
| — | dbt | — | — | — | dbt |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airflow | 135K | 41.9% | 1 |
| Oct 2025 | Fivetran | 74K | 23% | 2 |
| Oct 2025 | Prefect | 74K | 23% | 3 |
| Oct 2025 | Dagster | 27.1K | 8.4% | 4 |
| Oct 2025 | Matillion | 12.1K | 3.8% | 5 |
| Oct 2025 | dbt | — | — | — |
| Nov 2025 | Airflow | 135K | 48.3% | 1 |
| Nov 2025 | Prefect | 60.5K | 21.7% | 2 |
| Nov 2025 | Fivetran | 49.5K | 17.7% | 3 |
| Nov 2025 | Dagster | 22.2K | 7.9% | 4 |
| Nov 2025 | Matillion | 12.1K | 4.3% | 5 |
| Nov 2025 | dbt | — | — | — |
| Dec 2025 | Airflow | 135K | 50.7% | 1 |
| Dec 2025 | Prefect | 60.5K | 22.7% | 2 |
| Dec 2025 | Fivetran | 40.5K | 15.2% | 3 |
| Dec 2025 | Dagster | 22.2K | 8.3% | 4 |
| Dec 2025 | Matillion | 8.1K | 3% | 5 |
| Dec 2025 | dbt | — | — | — |
| Jan 2026 | Airflow | 165K | 51.1% | 1 |
| Jan 2026 | Prefect | 74K | 22.9% | 2 |
| Jan 2026 | Fivetran | 49.5K | 15.3% | 3 |
| Jan 2026 | Dagster | 22.2K | 6.9% | 4 |
| Jan 2026 | Matillion | 12.1K | 3.7% | 5 |
| Jan 2026 | dbt | — | — | — |
| Feb 2026 | Airflow | 135K | 48.7% | 1 |
| Feb 2026 | Prefect | 60.5K | 21.8% | 2 |
| Feb 2026 | Fivetran | 49.5K | 17.9% | 3 |
| Feb 2026 | Dagster | 22.2K | 8% | 4 |
| Feb 2026 | Matillion | 9.9K | 3.6% | 5 |
| Feb 2026 | dbt | — | — | — |
| Mar 2026 | Airflow | 135K | 45.3% | 1 |
| Mar 2026 | Prefect | 74K | 24.9% | 2 |
| Mar 2026 | Fivetran | 49.5K | 16.6% | 3 |
| Mar 2026 | Dagster | 27.1K | 9.1% | 4 |
| Mar 2026 | Matillion | 12.1K | 4.1% | 5 |
| Mar 2026 | dbt | — | — | — |
| Apr 2026 | Airflow | 135K | 48.7% | 1 |
| Apr 2026 | Prefect | 60.5K | 21.8% | 2 |
| Apr 2026 | Fivetran | 49.5K | 17.9% | 3 |
| Apr 2026 | Dagster | 22.2K | 8% | 4 |
| Apr 2026 | Matillion | 9.9K | 3.6% | 5 |
| Apr 2026 | dbt | — | — | — |
| May 2026 | Airflow | 110K | 43.9% | 1 |
| May 2026 | Prefect | 60.5K | 24.2% | 2 |
| May 2026 | Fivetran | 49.5K | 19.8% | 3 |
| May 2026 | Dagster | 22.2K | 8.9% | 4 |
| May 2026 | Matillion | 8.1K | 3.2% | 5 |
| May 2026 | dbt | — | — | — |
| Jun 2026 | Airflow | 110K | 43.6% | 1 |
| Jun 2026 | Prefect | 60.5K | 24% | 2 |
| Jun 2026 | Fivetran | 49.5K | 19.6% | 3 |
| Jun 2026 | Dagster | 22.2K | 8.8% | 4 |
| Jun 2026 | Matillion | 9.9K | 3.9% | 5 |
| Jun 2026 | dbt | — | — | — |
| Jul 2026 | Airflow | 110K | 45.6% | 1 |
| Jul 2026 | Prefect | 60.5K | 25.1% | 2 |
| Jul 2026 | Fivetran | 40.5K | 16.8% | 3 |
| Jul 2026 | Dagster | 22.2K | 9.2% | 4 |
| Jul 2026 | Matillion | 8.1K | 3.4% | 5 |
| Jul 2026 | dbt | — | — | — |
| Aug 2026 | Airflow | 110K | 46.4% | 1 |
| Aug 2026 | Prefect | 60.5K | 25.5% | 2 |
| Aug 2026 | Fivetran | 40.5K | 17.1% | 3 |
| Aug 2026 | Dagster | 18.1K | 7.6% | 4 |
| Aug 2026 | Matillion | 8.1K | 3.4% | 5 |
| Aug 2026 | dbt | — | — | — |
| Sep 2026 | Airflow | — | — | — |
| Sep 2026 | Dagster | — | — | — |
| Sep 2026 | dbt | — | — | — |
| Sep 2026 | Fivetran | — | — | — |
| Sep 2026 | Matillion | — | — | — |
| Sep 2026 | Prefect | — | — | — |

## What is being compared

- **Airflow**: Measured on the search term “airflow”.
- **Dagster**: Measured on the search term “dagster”.
- **dbt**: Measured on the search term “dbt”.
- **Fivetran**: Measured on the search term “fivetran”.
- **Matillion**: Measured on the search term “matillion”.
- **Prefect**: Measured on the search term “prefect”.

- [Airflow](/demand/global-en/brands/airflow)
- [Dagster](/demand/global-en/brands/dagster)
- [dbt](/demand/global-en/brands/dbt)
- [Fivetran](/demand/global-en/brands/fivetran)
- [Matillion](/demand/global-en/brands/matillion)
- [Prefect](/demand/global-en/brands/prefect)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data pipeline platforms worldwide?

In August 2026, Airflow was the most searched among data pipeline platforms worldwide, with an estimated 110K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Data pipeline platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-pipeline-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.