---
title: "Data marketplace platforms: Which brands are most popular in search?"
description: "Compare the marketplaces businesses buy data on. Share of Search among Databricks, Snowflake, AWS Data Exchange, Datarade and Datasembly, the data marketplace platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-marketplace-platforms"
publisher: "Brandwave"
---

# Data marketplace platforms: Which brands are most popular in search?

Compare the marketplaces businesses buy data on. Share of Search among Databricks, Snowflake, AWS Data Exchange, Datarade and Datasembly, the data marketplace platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data marketplace platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Databricks, 97.1%

## Which brand is most popular in search among data marketplace platforms worldwide?

- In August 2026, Databricks was the most searched among data marketplace platforms worldwide, with an estimated 450K branded searches and 97.1% estimated Share of Search within this set.
- Snowflake is in 2nd place, 95 percentage points behind at 2.1% Share of Search.
- Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data marketplace platforms worldwide increased from 95.7% to 97.1%.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide decreased from 3.1% to 2.1%.
- Across the 11 months ending August 2026, Databricks’ estimated Share of Search among data marketplace platforms worldwide peaked at 97.6% in June 2026 and was lowest at 95.7% in October 2025.
- Across the 11 months ending August 2026, Snowflake’s estimated Share of Search among data marketplace platforms worldwide peaked at 3.2% in January 2026 and was lowest at 1.8% in June 2026.
- Across the 11 months ending August 2026, AWS Data Exchange, Datarade and Datasembly held steady: their estimated Share of Search among data marketplace platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Databricks vs Snowflake: compare search popularity](/demand/global-en/compare/databricks-vs-snowflake): 97.1% against 2.1% Share of Search.

## How did search popularity change for data marketplace platforms worldwide in August 2026?

- Estimated monthly branded searches for AWS Data Exchange worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
- Estimated monthly branded searches for Datasembly worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.
- Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
- Estimated monthly branded searches for Datarade worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Databricks | 97.1% | 450K | 0.0% | Databricks |
| 2 | Snowflake | 2.1% | 9.9K | 0.0% | Snowflake |
| 3 | AWS Data Exchange | 0.35% | 1.6K | -15.8% | AWS Data Exchange |
| 4 | Datarade | 0.35% | 1.6K | 0.0% | Datarade |
| 5 | Datasembly | 0.06% | 260 | 0.0% | Datasembly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Databricks | 450K | 95.7% | 1 |
| Oct 2025 | Snowflake | 14.8K | 3.1% | 2 |
| Oct 2025 | AWS Data Exchange | 2.9K | 0.62% | 3 |
| Oct 2025 | Datarade | 1.9K | 0.4% | 4 |
| Oct 2025 | Datasembly | 390 | 0.08% | 5 |
| Nov 2025 | Databricks | 450K | 96.4% | 1 |
| Nov 2025 | Snowflake | 12.1K | 2.6% | 2 |
| Nov 2025 | AWS Data Exchange | 2.4K | 0.51% | 3 |
| Nov 2025 | Datarade | 1.9K | 0.41% | 4 |
| Nov 2025 | Datasembly | 390 | 0.08% | 5 |
| Dec 2025 | Databricks | 450K | 96.5% | 1 |
| Dec 2025 | Snowflake | 12.1K | 2.6% | 2 |
| Dec 2025 | AWS Data Exchange | 2.4K | 0.51% | 3 |
| Dec 2025 | Datarade | 1.6K | 0.34% | 4 |
| Dec 2025 | Datasembly | 320 | 0.07% | 5 |
| Jan 2026 | Databricks | 450K | 95.8% | 1 |
| Jan 2026 | Snowflake | 14.8K | 3.2% | 2 |
| Jan 2026 | AWS Data Exchange | 2.4K | 0.51% | 3 |
| Jan 2026 | Datarade | 1.9K | 0.4% | 4 |
| Jan 2026 | Datasembly | 390 | 0.08% | 5 |
| Feb 2026 | Databricks | 450K | 96.4% | 1 |
| Feb 2026 | Snowflake | 12.1K | 2.6% | 2 |
| Feb 2026 | AWS Data Exchange | 2.4K | 0.51% | 3 |
| Feb 2026 | Datarade | 1.9K | 0.41% | 4 |
| Feb 2026 | Datasembly | 320 | 0.07% | 5 |
| Mar 2026 | Databricks | 450K | 96.3% | 1 |
| Mar 2026 | Snowflake | 12.1K | 2.6% | 2 |
| Mar 2026 | AWS Data Exchange | 2.4K | 0.51% | 3 |
| Mar 2026 | Datarade | 2.4K | 0.51% | 4 |
| Mar 2026 | Datasembly | 320 | 0.07% | 5 |
| Apr 2026 | Databricks | 450K | 96.2% | 1 |
| Apr 2026 | Snowflake | 12.1K | 2.6% | 2 |
| Apr 2026 | Datarade | 2.9K | 0.62% | 3 |
| Apr 2026 | AWS Data Exchange | 2.4K | 0.51% | 4 |
| Apr 2026 | Datasembly | 390 | 0.08% | 5 |
| May 2026 | Databricks | 450K | 96.8% | 1 |
| May 2026 | Snowflake | 9.9K | 2.1% | 2 |
| May 2026 | Datarade | 2.9K | 0.62% | 3 |
| May 2026 | AWS Data Exchange | 1.9K | 0.41% | 4 |
| May 2026 | Datasembly | 260 | 0.06% | 5 |
| Jun 2026 | Databricks | 550K | 97.6% | 1 |
| Jun 2026 | Snowflake | 9.9K | 1.8% | 2 |
| Jun 2026 | Datarade | 1.9K | 0.34% | 3 |
| Jun 2026 | AWS Data Exchange | 1.6K | 0.28% | 4 |
| Jun 2026 | Datasembly | 260 | 0.05% | 5 |
| Jul 2026 | Databricks | 450K | 97.1% | 1 |
| Jul 2026 | Snowflake | 9.9K | 2.1% | 2 |
| Jul 2026 | AWS Data Exchange | 1.9K | 0.41% | 3 |
| Jul 2026 | Datarade | 1.6K | 0.35% | 4 |
| Jul 2026 | Datasembly | 260 | 0.06% | 5 |
| Aug 2026 | Databricks | 450K | 97.1% | 1 |
| Aug 2026 | Snowflake | 9.9K | 2.1% | 2 |
| Aug 2026 | AWS Data Exchange | 1.6K | 0.35% | 3 |
| Aug 2026 | Datarade | 1.6K | 0.35% | 4 |
| Aug 2026 | Datasembly | 260 | 0.06% | 5 |
| Sep 2026 | AWS Data Exchange | — | — | — |
| Sep 2026 | Databricks | — | — | — |
| Sep 2026 | Datarade | — | — | — |
| Sep 2026 | Datasembly | — | — | — |
| Sep 2026 | Snowflake | — | — | — |

## What is being compared

- **AWS Data Exchange**: Measured on the search term “aws data exchange”.
- **Databricks**: Measured on the search term “databricks”.
- **Datarade**: Measured on the search term “datarade”.
- **Datasembly**: Measured on the search term “datasembly”.
- **Snowflake**: Measured on the search term “snowflake data”.

- [AWS Data Exchange](/demand/global-en/brands/aws-data-exchange)
- [Databricks](/demand/global-en/brands/databricks)
- [Datarade](/demand/global-en/brands/datarade)
- [Datasembly](/demand/global-en/brands/datasembly)
- [Snowflake](/demand/global-en/brands/snowflake)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data marketplace platforms worldwide?

In August 2026, Databricks was the most searched among data marketplace platforms worldwide, with an estimated 450K branded searches and 97.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Data marketplace platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-marketplace-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-marketplace-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.