---
title: "Data loss prevention platforms: Which brands are most popular in search?"
description: "Compare the tools used to stop sensitive data leaving a business. Share of Search among Zscaler, Netskope, Trellix, Symantec and Forcepoint, the data loss prevention platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-loss-prevention-platforms"
publisher: "Brandwave"
---

# Data loss prevention platforms: Which brands are most popular in search?

Compare the tools used to stop sensitive data leaving a business. Share of Search among Zscaler, Netskope, Trellix, Symantec and Forcepoint, the data loss prevention platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Data loss prevention platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zscaler, 61.8%

## Which brand is most popular in search among data loss prevention platforms worldwide?

- In August 2026, Zscaler was the most searched among data loss prevention platforms worldwide, with an estimated 201K branded searches and 61.8% estimated Share of Search within this set.
- Netskope is in 2nd place, 46.5 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among data loss prevention platforms worldwide increased from 58.1% to 61.8%.
- Across the 11 months ending August 2026, Netskope’s estimated Share of Search among data loss prevention platforms worldwide decreased from 17.5% to 15.2%.
- Across the 11 months ending August 2026, Trellix’s estimated Share of Search among data loss prevention platforms worldwide increased from 9.6% to 10.2%.
- Across the 11 months ending August 2026, Symantec’s estimated Share of Search among data loss prevention platforms worldwide decreased from 9.6% to 8.3%.
- Across the 11 months ending August 2026, Forcepoint’s estimated Share of Search among data loss prevention platforms worldwide decreased from 5.2% to 4.5%.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among data loss prevention platforms worldwide peaked at 61.8% in July 2026 and was lowest at 55.2% in December 2025.
- Across the 11 months ending August 2026, Netskope’s estimated Share of Search among data loss prevention platforms worldwide peaked at 17.5% in January 2026 and was lowest at 12.2% in May 2026.
- Across the 11 months ending August 2026, Trellix’s estimated Share of Search among data loss prevention platforms worldwide peaked at 14.9% in May 2026 and was lowest at 9.6% in October 2025.
- Across the 11 months ending August 2026, Symantec’s estimated Share of Search among data loss prevention platforms worldwide peaked at 11.1% in December 2025 and was lowest at 8.1% in May 2026.
- Across the 11 months ending August 2026, Forcepoint’s estimated Share of Search among data loss prevention platforms worldwide peaked at 6.2% in November 2025 and was lowest at 4.4% in May 2026.
- Across the 11 months ending August 2026, Trellix rose from 4th to 3rd among data loss prevention platforms worldwide.
- Across the 11 months ending August 2026, Symantec fell from 3rd to 4th among data loss prevention platforms worldwide.

## Compare search popularity between leading brands

- [Zscaler vs Netskope: compare search popularity](/demand/global-en/compare/netskope-vs-zscaler): 61.8% against 15.2% Share of Search.
- [Zscaler vs Trellix: compare search popularity](/demand/global-en/compare/trellix-vs-zscaler): 61.8% against 10.2% Share of Search.
- [Zscaler vs Symantec: compare search popularity](/demand/global-en/compare/symantec-vs-zscaler): 61.8% against 8.3% Share of Search.
- [Zscaler vs Forcepoint: compare search popularity](/demand/global-en/compare/forcepoint-vs-zscaler): 61.8% against 4.5% Share of Search.
- [Netskope vs Trellix: compare search popularity](/demand/global-en/compare/netskope-vs-trellix): 15.2% against 10.2% Share of Search.
- [Netskope vs Symantec: compare search popularity](/demand/global-en/compare/netskope-vs-symantec): 15.2% against 8.3% Share of Search.
- [Netskope vs Forcepoint: compare search popularity](/demand/global-en/compare/forcepoint-vs-netskope): 15.2% against 4.5% Share of Search.
- [Trellix vs Symantec: compare search popularity](/demand/global-en/compare/symantec-vs-trellix): 10.2% against 8.3% Share of Search.
- [Trellix vs Forcepoint: compare search popularity](/demand/global-en/compare/forcepoint-vs-trellix): 10.2% against 4.5% Share of Search.
- [Symantec vs Forcepoint: compare search popularity](/demand/global-en/compare/forcepoint-vs-symantec): 8.3% against 4.5% Share of Search.

## How did search popularity change for data loss prevention platforms worldwide in August 2026?

- Estimated monthly branded searches for Forcepoint worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Netskope worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Symantec worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for Zscaler worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zscaler | 61.8% | 201K | 0.0% | Zscaler |
| 2 | Netskope | 15.2% | 49.5K | 0.0% | Netskope |
| 3 | Trellix | 10.2% | 33.1K | 0.0% | Trellix |
| 4 | Symantec | 8.3% | 27.1K | 0.0% | Symantec |
| 5 | Forcepoint | 4.5% | 14.8K | 0.0% | Forcepoint |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zscaler | 246K | 58.1% | 1 |
| Oct 2025 | Netskope | 74K | 17.5% | 2 |
| Oct 2025 | Symantec | 40.5K | 9.6% | 3 |
| Oct 2025 | Trellix | 40.5K | 9.6% | 4 |
| Oct 2025 | Forcepoint | 22.2K | 5.2% | 5 |
| Nov 2025 | Zscaler | 201K | 56.3% | 1 |
| Nov 2025 | Netskope | 60.5K | 16.9% | 2 |
| Nov 2025 | Trellix | 40.5K | 11.3% | 3 |
| Nov 2025 | Symantec | 33.1K | 9.3% | 4 |
| Nov 2025 | Forcepoint | 22.2K | 6.2% | 5 |
| Dec 2025 | Zscaler | 165K | 55.2% | 1 |
| Dec 2025 | Netskope | 49.5K | 16.6% | 2 |
| Dec 2025 | Symantec | 33.1K | 11.1% | 3 |
| Dec 2025 | Trellix | 33.1K | 11.1% | 4 |
| Dec 2025 | Forcepoint | 18.1K | 6.1% | 5 |
| Jan 2026 | Zscaler | 201K | 58.1% | 1 |
| Jan 2026 | Netskope | 60.5K | 17.5% | 2 |
| Jan 2026 | Symantec | 33.1K | 9.6% | 3 |
| Jan 2026 | Trellix | 33.1K | 9.6% | 4 |
| Jan 2026 | Forcepoint | 18.1K | 5.2% | 5 |
| Feb 2026 | Zscaler | 201K | 58.1% | 1 |
| Feb 2026 | Netskope | 60.5K | 17.5% | 2 |
| Feb 2026 | Symantec | 33.1K | 9.6% | 3 |
| Feb 2026 | Trellix | 33.1K | 9.6% | 4 |
| Feb 2026 | Forcepoint | 18.1K | 5.2% | 5 |
| Mar 2026 | Zscaler | 201K | 56.3% | 1 |
| Mar 2026 | Netskope | 60.5K | 16.9% | 2 |
| Mar 2026 | Trellix | 40.5K | 11.3% | 3 |
| Mar 2026 | Symantec | 33.1K | 9.3% | 4 |
| Mar 2026 | Forcepoint | 22.2K | 6.2% | 5 |
| Apr 2026 | Zscaler | 201K | 58.7% | 1 |
| Apr 2026 | Netskope | 49.5K | 14.5% | 2 |
| Apr 2026 | Trellix | 40.5K | 11.8% | 3 |
| Apr 2026 | Symantec | 33.1K | 9.7% | 4 |
| Apr 2026 | Forcepoint | 18.1K | 5.3% | 5 |
| May 2026 | Zscaler | 246K | 60.4% | 1 |
| May 2026 | Trellix | 60.5K | 14.9% | 2 |
| May 2026 | Netskope | 49.5K | 12.2% | 3 |
| May 2026 | Symantec | 33.1K | 8.1% | 4 |
| May 2026 | Forcepoint | 18.1K | 4.4% | 5 |
| Jun 2026 | Zscaler | 201K | 58.1% | 1 |
| Jun 2026 | Netskope | 60.5K | 17.5% | 2 |
| Jun 2026 | Symantec | 33.1K | 9.6% | 3 |
| Jun 2026 | Trellix | 33.1K | 9.6% | 4 |
| Jun 2026 | Forcepoint | 18.1K | 5.2% | 5 |
| Jul 2026 | Zscaler | 201K | 61.8% | 1 |
| Jul 2026 | Netskope | 49.5K | 15.2% | 2 |
| Jul 2026 | Trellix | 33.1K | 10.2% | 3 |
| Jul 2026 | Symantec | 27.1K | 8.3% | 4 |
| Jul 2026 | Forcepoint | 14.8K | 4.5% | 5 |
| Aug 2026 | Zscaler | 201K | 61.8% | 1 |
| Aug 2026 | Netskope | 49.5K | 15.2% | 2 |
| Aug 2026 | Trellix | 33.1K | 10.2% | 3 |
| Aug 2026 | Symantec | 27.1K | 8.3% | 4 |
| Aug 2026 | Forcepoint | 14.8K | 4.5% | 5 |
| Sep 2026 | Forcepoint | — | — | — |
| Sep 2026 | Netskope | — | — | — |
| Sep 2026 | Symantec | — | — | — |
| Sep 2026 | Trellix | — | — | — |
| Sep 2026 | Zscaler | — | — | — |

## What is being compared

- **Forcepoint**: Measured on the search term “forcepoint”.
- **Netskope**: Measured on the search term “netskope”.
- **Symantec**: Measured on the search term “symantec”.
- **Trellix**: Measured on the search term “trellix”.
- **Zscaler**: Measured on the search term “zscaler”.

- [Forcepoint](/demand/global-en/brands/forcepoint)
- [Netskope](/demand/global-en/brands/netskope)
- [Symantec](/demand/global-en/brands/symantec)
- [Trellix](/demand/global-en/brands/trellix)
- [Zscaler](/demand/global-en/brands/zscaler)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among data loss prevention platforms worldwide?

In August 2026, Zscaler was the most searched among data loss prevention platforms worldwide, with an estimated 201K branded searches and 61.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Data loss prevention platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-loss-prevention-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-loss-prevention-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
