--- title: "Data lineage platforms: Which brands are most popular in search?" description: "Compare the catalogues that map how data moves. Share of Search among DataHub, Atlan, Collibra, OpenMetadata and Alation, the data lineage platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-lineage-platforms" publisher: "Brandwave" --- # Data lineage platforms: Which brands are most popular in search? Compare the catalogues that map how data moves. Share of Search among DataHub, Atlan, Collibra, OpenMetadata and Alation, the data lineage platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data lineage platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: DataHub, 38.4% ## Which brand is most popular in search among data lineage platforms worldwide? - In August 2026, DataHub was the most searched among data lineage platforms worldwide, with an estimated 49.5K branded searches and 38.4% estimated Share of Search within this set. - Atlan is in 2nd place, 17.4 percentage points behind at 21% Share of Search. - Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide increased from 37% to 38.4%. - Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide increased from 20.2% to 21%. - Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data lineage platforms worldwide decreased from 20.2% to 17.2%. - Across the 11 months ending August 2026, OpenMetadata’s estimated Share of Search among data lineage platforms worldwide increased from 13.5% to 14%. - Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide peaked at 40.6% in July 2026 and was lowest at 32.4% in December 2025. - Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide peaked at 21.7% in December 2025 and was lowest at 17.6% in June 2026. - Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data lineage platforms worldwide peaked at 21.7% in December 2025 and was lowest at 16.7% in April 2026. - Across the 11 months ending August 2026, OpenMetadata’s estimated Share of Search among data lineage platforms worldwide peaked at 17.6% in June 2026 and was lowest at 13.5% in October 2025. - Across the 11 months ending August 2026, Alation’s estimated Share of Search among data lineage platforms worldwide peaked at 9.8% in February 2026 and was lowest at 7.8% in May 2026. - Across the 11 months ending August 2026, Alation held steady: its estimated Share of Search among data lineage platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [DataHub vs Atlan: compare search popularity](/demand/global-en/compare/atlan-vs-datahub): 38.4% against 21% Share of Search. - [DataHub vs Collibra: compare search popularity](/demand/global-en/compare/collibra-vs-datahub): 38.4% against 17.2% Share of Search. - [DataHub vs OpenMetadata: compare search popularity](/demand/global-en/compare/datahub-vs-openmetadata): 38.4% against 14% Share of Search. - [DataHub vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-datahub): 38.4% against 9.4% Share of Search. - [Atlan vs Collibra: compare search popularity](/demand/global-en/compare/atlan-vs-collibra): 21% against 17.2% Share of Search. - [Atlan vs OpenMetadata: compare search popularity](/demand/global-en/compare/atlan-vs-openmetadata): 21% against 14% Share of Search. - [Atlan vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-atlan): 21% against 9.4% Share of Search. - [Collibra vs OpenMetadata: compare search popularity](/demand/global-en/compare/collibra-vs-openmetadata): 17.2% against 14% Share of Search. - [Collibra vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-collibra): 17.2% against 9.4% Share of Search. - [OpenMetadata vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-openmetadata): 14% against 9.4% Share of Search. ## How did search popularity change for data lineage platforms worldwide in August 2026? - In August 2026, Atlan gained estimated Share of Search among data lineage platforms worldwide, from 18.2% to 21%. - In August 2026, Alation gained estimated Share of Search among data lineage platforms worldwide, from 8.1% to 9.4%. - In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%. - In August 2026, Collibra lost estimated Share of Search among data lineage platforms worldwide, from 18.2% to 17.2%. - In August 2026, OpenMetadata lost estimated Share of Search among data lineage platforms worldwide, from 14.8% to 14%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DataHub | 38.4% | 49.5K | 0.0% | DataHub | | 2 | Atlan | 21% | 27.1K | +22.1% | Atlan | | 3 | Collibra | 17.2% | 22.2K | 0.0% | Collibra | | 4 | OpenMetadata | 14% | 18.1K | 0.0% | OpenMetadata | | 5 | Alation | 9.4% | 12.1K | +22.2% | Alation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DataHub | 49.5K | 37% | 1 | | Oct 2025 | Atlan | 27.1K | 20.2% | 2 | | Oct 2025 | Collibra | 27.1K | 20.2% | 3 | | Oct 2025 | OpenMetadata | 18.1K | 13.5% | 4 | | Oct 2025 | Alation | 12.1K | 9% | 5 | | Nov 2025 | DataHub | 40.5K | 32.4% | 1 | | Nov 2025 | Atlan | 27.1K | 21.7% | 2 | | Nov 2025 | Collibra | 27.1K | 21.7% | 3 | | Nov 2025 | OpenMetadata | 18.1K | 14.5% | 4 | | Nov 2025 | Alation | 12.1K | 9.7% | 5 | | Dec 2025 | DataHub | 33.1K | 32.4% | 1 | | Dec 2025 | Atlan | 22.2K | 21.7% | 2 | | Dec 2025 | Collibra | 22.2K | 21.7% | 3 | | Dec 2025 | OpenMetadata | 14.8K | 14.5% | 4 | | Dec 2025 | Alation | 9.9K | 9.7% | 5 | | Jan 2026 | DataHub | 40.5K | 32.4% | 1 | | Jan 2026 | Atlan | 27.1K | 21.7% | 2 | | Jan 2026 | Collibra | 27.1K | 21.7% | 3 | | Jan 2026 | OpenMetadata | 18.1K | 14.5% | 4 | | Jan 2026 | Alation | 12.1K | 9.7% | 5 | | Feb 2026 | DataHub | 49.5K | 39.9% | 1 | | Feb 2026 | Atlan | 22.2K | 17.9% | 2 | | Feb 2026 | Collibra | 22.2K | 17.9% | 3 | | Feb 2026 | OpenMetadata | 18.1K | 14.6% | 4 | | Feb 2026 | Alation | 12.1K | 9.8% | 5 | | Mar 2026 | DataHub | 49.5K | 35.9% | 1 | | Mar 2026 | Atlan | 27.1K | 19.6% | 2 | | Mar 2026 | Collibra | 27.1K | 19.6% | 3 | | Mar 2026 | OpenMetadata | 22.2K | 16.1% | 4 | | Mar 2026 | Alation | 12.1K | 8.8% | 5 | | Apr 2026 | DataHub | 49.5K | 37.2% | 1 | | Apr 2026 | Atlan | 27.1K | 20.4% | 2 | | Apr 2026 | Collibra | 22.2K | 16.7% | 3 | | Apr 2026 | OpenMetadata | 22.2K | 16.7% | 4 | | Apr 2026 | Alation | 12.1K | 9.1% | 5 | | May 2026 | DataHub | 49.5K | 39% | 1 | | May 2026 | Atlan | 27.1K | 21.4% | 2 | | May 2026 | Collibra | 22.2K | 17.5% | 3 | | May 2026 | OpenMetadata | 18.1K | 14.3% | 4 | | May 2026 | Alation | 9.9K | 7.8% | 5 | | Jun 2026 | DataHub | 49.5K | 39.3% | 1 | | Jun 2026 | Atlan | 22.2K | 17.6% | 2 | | Jun 2026 | Collibra | 22.2K | 17.6% | 3 | | Jun 2026 | OpenMetadata | 22.2K | 17.6% | 4 | | Jun 2026 | Alation | 9.9K | 7.9% | 5 | | Jul 2026 | DataHub | 49.5K | 40.6% | 1 | | Jul 2026 | Atlan | 22.2K | 18.2% | 2 | | Jul 2026 | Collibra | 22.2K | 18.2% | 3 | | Jul 2026 | OpenMetadata | 18.1K | 14.8% | 4 | | Jul 2026 | Alation | 9.9K | 8.1% | 5 | | Aug 2026 | DataHub | 49.5K | 38.4% | 1 | | Aug 2026 | Atlan | 27.1K | 21% | 2 | | Aug 2026 | Collibra | 22.2K | 17.2% | 3 | | Aug 2026 | OpenMetadata | 18.1K | 14% | 4 | | Aug 2026 | Alation | 12.1K | 9.4% | 5 | | Sep 2026 | Alation | — | — | — | | Sep 2026 | Atlan | — | — | — | | Sep 2026 | Collibra | — | — | — | | Sep 2026 | DataHub | — | — | — | | Sep 2026 | OpenMetadata | — | — | — | ## What is being compared - **Alation**: Measured on the search term “alation”. - **Atlan**: Measured on the search term “atlan”. - **Collibra**: Measured on the search term “collibra”. - **DataHub**: Measured on the search term “datahub”. - **OpenMetadata**: Measured on the search term “openmetadata”. - [Alation](/demand/global-en/brands/alation) - [Atlan](/demand/global-en/brands/atlan) - [Collibra](/demand/global-en/brands/collibra) - [DataHub](/demand/global-en/brands/datahub) - [OpenMetadata](/demand/global-en/brands/openmetadata) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data lineage platforms worldwide? In August 2026, DataHub was the most searched among data lineage platforms worldwide, with an estimated 49.5K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data lineage platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-lineage-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-lineage-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.