--- title: "Data labelling platforms: Which brands are most popular in search?" description: "Compare the platforms used to label training data. Share of Search among Appen, Scale AI, Snorkel, Labelbox and SuperAnnotate, the data labelling platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-labelling-platforms" publisher: "Brandwave" --- # Data labelling platforms: Which brands are most popular in search? Compare the platforms used to label training data. Share of Search among Appen, Scale AI, Snorkel, Labelbox and SuperAnnotate, the data labelling platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data labelling platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Appen, 84.8% ## Which brand is most popular in search among data labelling platforms worldwide? - In August 2026, Appen was the most searched among data labelling platforms worldwide, with an estimated 1M branded searches and 84.8% estimated Share of Search within this set. - Scale AI is in 2nd place, 75.5 percentage points behind at 9.3% Share of Search. - Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide decreased from 85.4% to 84.8%. - Across the 11 months ending August 2026, Scale AI’s estimated Share of Search among data labelling platforms worldwide decreased from 11.5% to 9.3%. - Across the 11 months ending August 2026, Snorkel’s estimated Share of Search among data labelling platforms worldwide increased from 0.85% to 2.8%. - Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide increased from 0.69% to 1.5%. - Across the 11 months ending August 2026, Appen’s estimated Share of Search among data labelling platforms worldwide peaked at 87.1% in November 2025 and was lowest at 83.8% in June 2026. - Across the 11 months ending August 2026, Snorkel’s estimated Share of Search among data labelling platforms worldwide peaked at 2.8% in August 2026 and was lowest at 0.84% in December 2025. - Across the 11 months ending August 2026, SuperAnnotate’s estimated Share of Search among data labelling platforms worldwide peaked at 1.9% in July 2026 and was lowest at 0.69% in October 2025. - Across the 11 months ending August 2026, Snorkel rose from 4th to 3rd among data labelling platforms worldwide. - Across the 11 months ending August 2026, Labelbox fell from 3rd to 4th among data labelling platforms worldwide. ## Compare search popularity between leading brands - [Appen vs Scale AI: compare search popularity](/demand/global-en/compare/appen-vs-scale-ai): 84.8% against 9.3% Share of Search. - [Appen vs Snorkel: compare search popularity](/demand/global-en/compare/appen-vs-snorkel): 84.8% against 2.8% Share of Search. - [Scale AI vs Snorkel: compare search popularity](/demand/global-en/compare/scale-ai-vs-snorkel): 9.3% against 2.8% Share of Search. ## How did search popularity change for data labelling platforms worldwide in August 2026? - In August 2026, Snorkel gained estimated Share of Search among data labelling platforms worldwide, from 1.9% to 2.8%. - Scale AI’s estimated Share of Search among data labelling platforms worldwide has lost ground for 3 months in a row, from 11.4% to 9.3% in August 2026. - In August 2026, Labelbox rose from 5th to 4th among data labelling platforms worldwide. - In August 2026, SuperAnnotate fell from 4th to 5th among data labelling platforms worldwide. - Estimated monthly branded searches for Appen worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Appen | 84.8% | 1M | 0.0% | Appen | | 2 | Scale AI | 9.3% | 110K | 0.0% | Scale AI | | 3 | Snorkel | 2.8% | 33.1K | +49.1% | Snorkel | | 4 | Labelbox | 1.5% | 18.1K | 0.0% | Labelbox | | 5 | SuperAnnotate | 1.5% | 18.1K | -18.5% | SuperAnnotate | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Appen | 1.2M | 85.4% | 1 | | Oct 2025 | Scale AI | 165K | 11.5% | 2 | | Oct 2025 | Labelbox | 22.2K | 1.6% | 3 | | Oct 2025 | Snorkel | 12.1K | 0.85% | 4 | | Oct 2025 | SuperAnnotate | 9.9K | 0.69% | 5 | | Nov 2025 | Appen | 1.2M | 87.1% | 1 | | Nov 2025 | Scale AI | 135K | 9.6% | 2 | | Nov 2025 | Labelbox | 22.2K | 1.6% | 3 | | Nov 2025 | Snorkel | 12.1K | 0.86% | 4 | | Nov 2025 | SuperAnnotate | 12.1K | 0.86% | 5 | | Dec 2025 | Appen | 1M | 84.8% | 1 | | Dec 2025 | Scale AI | 135K | 11.4% | 2 | | Dec 2025 | Labelbox | 22.2K | 1.9% | 3 | | Dec 2025 | SuperAnnotate | 12.1K | 1% | 4 | | Dec 2025 | Snorkel | 9.9K | 0.84% | 5 | | Jan 2026 | Appen | 1.2M | 86.4% | 1 | | Jan 2026 | Scale AI | 135K | 9.6% | 2 | | Jan 2026 | Labelbox | 27.1K | 1.9% | 3 | | Jan 2026 | Snorkel | 14.8K | 1% | 4 | | Jan 2026 | SuperAnnotate | 14.8K | 1% | 5 | | Feb 2026 | Appen | 1M | 85.2% | 1 | | Feb 2026 | Scale AI | 110K | 9.4% | 2 | | Feb 2026 | Labelbox | 27.1K | 2.3% | 3 | | Feb 2026 | Snorkel | 22.2K | 1.9% | 4 | | Feb 2026 | SuperAnnotate | 14.8K | 1.3% | 5 | | Mar 2026 | Appen | 1.2M | 86% | 1 | | Mar 2026 | Scale AI | 135K | 9.5% | 2 | | Mar 2026 | Labelbox | 27.1K | 1.9% | 3 | | Mar 2026 | Snorkel | 18.1K | 1.3% | 4 | | Mar 2026 | SuperAnnotate | 18.1K | 1.3% | 5 | | Apr 2026 | Appen | 1.2M | 85.8% | 1 | | Apr 2026 | Scale AI | 135K | 9.5% | 2 | | Apr 2026 | Labelbox | 27.1K | 1.9% | 3 | | Apr 2026 | SuperAnnotate | 22.2K | 1.6% | 4 | | Apr 2026 | Snorkel | 18.1K | 1.3% | 5 | | May 2026 | Appen | 1.2M | 84.5% | 1 | | May 2026 | Scale AI | 165K | 11.4% | 2 | | May 2026 | Labelbox | 22.2K | 1.5% | 3 | | May 2026 | Snorkel | 18.1K | 1.3% | 4 | | May 2026 | SuperAnnotate | 18.1K | 1.3% | 5 | | Jun 2026 | Appen | 1M | 83.8% | 1 | | Jun 2026 | Scale AI | 135K | 11.3% | 2 | | Jun 2026 | Labelbox | 22.2K | 1.9% | 3 | | Jun 2026 | Snorkel | 18.1K | 1.5% | 4 | | Jun 2026 | SuperAnnotate | 18.1K | 1.5% | 5 | | Jul 2026 | Appen | 1M | 85.3% | 1 | | Jul 2026 | Scale AI | 110K | 9.4% | 2 | | Jul 2026 | Snorkel | 22.2K | 1.9% | 3 | | Jul 2026 | SuperAnnotate | 22.2K | 1.9% | 4 | | Jul 2026 | Labelbox | 18.1K | 1.5% | 5 | | Aug 2026 | Appen | 1M | 84.8% | 1 | | Aug 2026 | Scale AI | 110K | 9.3% | 2 | | Aug 2026 | Snorkel | 33.1K | 2.8% | 3 | | Aug 2026 | Labelbox | 18.1K | 1.5% | 4 | | Aug 2026 | SuperAnnotate | 18.1K | 1.5% | 5 | | Sep 2026 | Appen | — | — | — | | Sep 2026 | Labelbox | — | — | — | | Sep 2026 | Scale AI | — | — | — | | Sep 2026 | Snorkel | — | — | — | | Sep 2026 | SuperAnnotate | — | — | — | ## What is being compared - **Appen**: Measured on the search term “appen”. - **Labelbox**: Measured on the search term “labelbox”. - **Scale AI**: Measured on the search term “scale ai”. - **Snorkel**: Measured on the search term “snorkel ai”. - **SuperAnnotate**: Measured on the search term “superannotate”. - [Appen](/demand/global-en/brands/appen) - [Labelbox](/demand/global-en/brands/labelbox) - [Scale AI](/demand/global-en/brands/scale-ai) - [Snorkel](/demand/global-en/brands/snorkel) - [SuperAnnotate](/demand/global-en/brands/superannotate) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data labelling platforms worldwide? In August 2026, Appen was the most searched among data labelling platforms worldwide, with an estimated 1M branded searches and 84.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data labelling platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-labelling-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-labelling-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.