--- title: "Data integration and ETL tools: Which are searched most?" description: "Compare the data integration and etl tools people choose between. Share of Search among Fivetran, Airbyte, Talend and Stitch, the data integration and ETL tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-integration-tools" publisher: "Brandwave" --- # Data integration and ETL tools: Which are searched most? Compare the data integration and etl tools people choose between. Share of Search among Fivetran, Airbyte, Talend and Stitch, the data integration and ETL tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data integration and ETL tools - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fivetran, 56.2% ## Which brand is most popular in search among data integration and ETL tools worldwide? - In September 2026, Fivetran was the most searched among data integration and ETL tools worldwide, with an estimated 49.5K branded searches and 56.2% estimated Share of Search within this set. - Airbyte is in 2nd place, 31 percentage points behind at 25.2% Share of Search. - Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide increased from 51.2% to 56.2%. - Across the 12 months ending September 2026, Airbyte’s estimated Share of Search among data integration and ETL tools worldwide decreased from 28% to 25.2%. - Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide decreased from 18.8% to 16.8%. - Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data integration and ETL tools worldwide peaked at 56.2% in September 2026 and was lowest at 44.2% in December 2025. - Across the 12 months ending September 2026, Airbyte’s estimated Share of Search among data integration and ETL tools worldwide peaked at 32.3% in July 2026 and was lowest at 25.2% in September 2026. - Across the 12 months ending September 2026, Talend’s estimated Share of Search among data integration and ETL tools worldwide peaked at 24.2% in December 2025 and was lowest at 16.8% in September 2026. - Across the 12 months ending September 2026, Stitch held steady: its estimated Share of Search among data integration and ETL tools worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fivetran vs Airbyte: compare search popularity](/demand/global-en/compare/airbyte-vs-fivetran): 56.2% against 25.2% Share of Search. - [Fivetran vs Talend: compare search popularity](/demand/global-en/compare/fivetran-vs-talend): 56.2% against 16.8% Share of Search. - [Airbyte vs Talend: compare search popularity](/demand/global-en/compare/airbyte-vs-talend): 25.2% against 16.8% Share of Search. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Fivetran gained estimated Share of Search among data integration and ETL tools worldwide, from 51.4% to 56.2%. - In September 2026, Airbyte lost estimated Share of Search among data integration and ETL tools worldwide, from 28.2% to 25.2%. - In September 2026, Talend lost estimated Share of Search among data integration and ETL tools worldwide, from 18.8% to 16.8%. - Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fivetran | 56.2% | 49.5K | +22.2% | Fivetran | | 2 | Airbyte | 25.2% | 22.2K | 0.0% | Airbyte | | 3 | Talend | 16.8% | 14.8K | 0.0% | Talend | | 4 | Stitch | 1.8% | 1.6K | +23.1% | Stitch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fivetran | 74K | 51.2% | 1 | | Oct 2025 | Airbyte | 40.5K | 28% | 2 | | Oct 2025 | Talend | 27.1K | 18.8% | 3 | | Oct 2025 | Stitch | 2.9K | 2% | 4 | | Nov 2025 | Fivetran | 49.5K | 46.2% | 1 | | Nov 2025 | Airbyte | 33.1K | 30.9% | 2 | | Nov 2025 | Talend | 22.2K | 20.7% | 3 | | Nov 2025 | Stitch | 2.4K | 2.2% | 4 | | Dec 2025 | Fivetran | 40.5K | 44.2% | 1 | | Dec 2025 | Airbyte | 27.1K | 29.6% | 2 | | Dec 2025 | Talend | 22.2K | 24.2% | 3 | | Dec 2025 | Stitch | 1.9K | 2.1% | 4 | | Jan 2026 | Fivetran | 49.5K | 46.4% | 1 | | Jan 2026 | Airbyte | 33.1K | 31% | 2 | | Jan 2026 | Talend | 22.2K | 20.8% | 3 | | Jan 2026 | Stitch | 1.9K | 1.8% | 4 | | Feb 2026 | Fivetran | 49.5K | 46.2% | 1 | | Feb 2026 | Airbyte | 33.1K | 30.9% | 2 | | Feb 2026 | Talend | 22.2K | 20.7% | 3 | | Feb 2026 | Stitch | 2.4K | 2.2% | 4 | | Mar 2026 | Fivetran | 49.5K | 46.2% | 1 | | Mar 2026 | Airbyte | 33.1K | 30.9% | 2 | | Mar 2026 | Talend | 22.2K | 20.7% | 3 | | Mar 2026 | Stitch | 2.4K | 2.2% | 4 | | Apr 2026 | Fivetran | 49.5K | 48.2% | 1 | | Apr 2026 | Airbyte | 33.1K | 32.3% | 2 | | Apr 2026 | Talend | 18.1K | 17.6% | 3 | | Apr 2026 | Stitch | 1.9K | 1.9% | 4 | | May 2026 | Fivetran | 49.5K | 51.2% | 1 | | May 2026 | Airbyte | 27.1K | 28.1% | 2 | | May 2026 | Talend | 18.1K | 18.7% | 3 | | May 2026 | Stitch | 1.9K | 2% | 4 | | Jun 2026 | Fivetran | 49.5K | 51.2% | 1 | | Jun 2026 | Airbyte | 27.1K | 28.1% | 2 | | Jun 2026 | Talend | 18.1K | 18.7% | 3 | | Jun 2026 | Stitch | 1.9K | 2% | 4 | | Jul 2026 | Fivetran | 40.5K | 48.2% | 1 | | Jul 2026 | Airbyte | 27.1K | 32.3% | 2 | | Jul 2026 | Talend | 14.8K | 17.6% | 3 | | Jul 2026 | Stitch | 1.6K | 1.9% | 4 | | Aug 2026 | Fivetran | 40.5K | 51.4% | 1 | | Aug 2026 | Airbyte | 22.2K | 28.2% | 2 | | Aug 2026 | Talend | 14.8K | 18.8% | 3 | | Aug 2026 | Stitch | 1.3K | 1.6% | 4 | | Sep 2026 | Fivetran | 49.5K | 56.2% | 1 | | Sep 2026 | Airbyte | 22.2K | 25.2% | 2 | | Sep 2026 | Talend | 14.8K | 16.8% | 3 | | Sep 2026 | Stitch | 1.6K | 1.8% | 4 | ## What is being compared - **Airbyte**: Measured on the search term “airbyte”. - **Fivetran**: Measured on the search term “fivetran”. - **Stitch**: Measured on the search term “stitch data”. - **Talend**: Measured on the search term “talend”. - [Airbyte](/demand/global-en/brands/airbyte) - [Fivetran](/demand/global-en/brands/fivetran) - [Stitch](/demand/global-en/brands/stitch) - [Talend](/demand/global-en/brands/talend) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data integration and ETL tools worldwide? In September 2026, Fivetran was the most searched among data integration and ETL tools worldwide, with an estimated 49.5K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data integration and ETL tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/data-integration-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-integration-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.