--- title: "Data integration platforms: Which brands are most popular in search?" description: "Compare the platforms used to move data between systems. Share of Search among Fivetran, Airbyte, Talend, Matillion and Stitch, the data integration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-integration-platforms" publisher: "Brandwave" --- # Data integration platforms: Which brands are most popular in search? Compare the platforms used to move data between systems. Share of Search among Fivetran, Airbyte, Talend, Matillion and Stitch, the data integration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data integration platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Fivetran, 46.6% ## Which brand is most popular in search among data integration platforms worldwide? - In August 2026, Fivetran was the most searched among data integration platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. - Airbyte is in 2nd place, 21.1 percentage points behind at 25.5% Share of Search. - Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration platforms worldwide decreased from 47.3% to 46.6%. - Across the 11 months ending August 2026, Matillion’s estimated Share of Search among data integration platforms worldwide increased from 7.7% to 9.3%. - Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration platforms worldwide peaked at 47.3% in May 2026 and was lowest at 40.6% in December 2025. - Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration platforms worldwide peaked at 29.4% in July 2026 and was lowest at 25.4% in June 2026. - Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration platforms worldwide peaked at 22.2% in December 2025 and was lowest at 16.1% in July 2026. - Across the 11 months ending August 2026, Matillion’s estimated Share of Search among data integration platforms worldwide peaked at 10.2% in January 2026 and was lowest at 7.7% in October 2025. - Across the 11 months ending August 2026, Airbyte, Talend and Stitch held steady: their estimated Share of Search among data integration platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fivetran vs Airbyte: compare search popularity](/demand/global-en/compare/airbyte-vs-fivetran): 46.6% against 25.5% Share of Search. - [Fivetran vs Talend: compare search popularity](/demand/global-en/compare/fivetran-vs-talend): 46.6% against 17% Share of Search. - [Fivetran vs Matillion: compare search popularity](/demand/global-en/compare/fivetran-vs-matillion): 46.6% against 9.3% Share of Search. - [Airbyte vs Talend: compare search popularity](/demand/global-en/compare/airbyte-vs-talend): 25.5% against 17% Share of Search. - [Airbyte vs Matillion: compare search popularity](/demand/global-en/compare/airbyte-vs-matillion): 25.5% against 9.3% Share of Search. - [Talend vs Matillion: compare search popularity](/demand/global-en/compare/matillion-vs-talend): 17% against 9.3% Share of Search. ## How did search popularity change for data integration platforms worldwide in August 2026? - In August 2026, Fivetran gained estimated Share of Search among data integration platforms worldwide, from 44% to 46.6%. - In August 2026, Talend gained estimated Share of Search among data integration platforms worldwide, from 16.1% to 17%. - In August 2026, Matillion gained estimated Share of Search among data integration platforms worldwide, from 8.8% to 9.3%. - In August 2026, Airbyte lost estimated Share of Search among data integration platforms worldwide, from 29.4% to 25.5%. - Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fivetran | 46.6% | 40.5K | 0.0% | Fivetran | | 2 | Airbyte | 25.5% | 22.2K | -18.1% | Airbyte | | 3 | Talend | 17% | 14.8K | 0.0% | Talend | | 4 | Matillion | 9.3% | 8.1K | 0.0% | Matillion | | 5 | Stitch | 1.5% | 1.3K | -18.8% | Stitch | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fivetran | 74K | 47.3% | 1 | | Oct 2025 | Airbyte | 40.5K | 25.9% | 2 | | Oct 2025 | Talend | 27.1K | 17.3% | 3 | | Oct 2025 | Matillion | 12.1K | 7.7% | 4 | | Oct 2025 | Stitch | 2.9K | 1.9% | 5 | | Nov 2025 | Fivetran | 49.5K | 41.5% | 1 | | Nov 2025 | Airbyte | 33.1K | 27.7% | 2 | | Nov 2025 | Talend | 22.2K | 18.6% | 3 | | Nov 2025 | Matillion | 12.1K | 10.1% | 4 | | Nov 2025 | Stitch | 2.4K | 2% | 5 | | Dec 2025 | Fivetran | 40.5K | 40.6% | 1 | | Dec 2025 | Airbyte | 27.1K | 27.2% | 2 | | Dec 2025 | Talend | 22.2K | 22.2% | 3 | | Dec 2025 | Matillion | 8.1K | 8.1% | 4 | | Dec 2025 | Stitch | 1.9K | 1.9% | 5 | | Jan 2026 | Fivetran | 49.5K | 41.7% | 1 | | Jan 2026 | Airbyte | 33.1K | 27.9% | 2 | | Jan 2026 | Talend | 22.2K | 18.7% | 3 | | Jan 2026 | Matillion | 12.1K | 10.2% | 4 | | Jan 2026 | Stitch | 1.9K | 1.6% | 5 | | Feb 2026 | Fivetran | 49.5K | 42.3% | 1 | | Feb 2026 | Airbyte | 33.1K | 28.3% | 2 | | Feb 2026 | Talend | 22.2K | 19% | 3 | | Feb 2026 | Matillion | 9.9K | 8.5% | 4 | | Feb 2026 | Stitch | 2.4K | 2% | 5 | | Mar 2026 | Fivetran | 49.5K | 41.5% | 1 | | Mar 2026 | Airbyte | 33.1K | 27.7% | 2 | | Mar 2026 | Talend | 22.2K | 18.6% | 3 | | Mar 2026 | Matillion | 12.1K | 10.1% | 4 | | Mar 2026 | Stitch | 2.4K | 2% | 5 | | Apr 2026 | Fivetran | 49.5K | 44% | 1 | | Apr 2026 | Airbyte | 33.1K | 29.4% | 2 | | Apr 2026 | Talend | 18.1K | 16.1% | 3 | | Apr 2026 | Matillion | 9.9K | 8.8% | 4 | | Apr 2026 | Stitch | 1.9K | 1.7% | 5 | | May 2026 | Fivetran | 49.5K | 47.3% | 1 | | May 2026 | Airbyte | 27.1K | 25.9% | 2 | | May 2026 | Talend | 18.1K | 17.3% | 3 | | May 2026 | Matillion | 8.1K | 7.7% | 4 | | May 2026 | Stitch | 1.9K | 1.8% | 5 | | Jun 2026 | Fivetran | 49.5K | 46.5% | 1 | | Jun 2026 | Airbyte | 27.1K | 25.4% | 2 | | Jun 2026 | Talend | 18.1K | 17% | 3 | | Jun 2026 | Matillion | 9.9K | 9.3% | 4 | | Jun 2026 | Stitch | 1.9K | 1.8% | 5 | | Jul 2026 | Fivetran | 40.5K | 44% | 1 | | Jul 2026 | Airbyte | 27.1K | 29.4% | 2 | | Jul 2026 | Talend | 14.8K | 16.1% | 3 | | Jul 2026 | Matillion | 8.1K | 8.8% | 4 | | Jul 2026 | Stitch | 1.6K | 1.7% | 5 | | Aug 2026 | Fivetran | 40.5K | 46.6% | 1 | | Aug 2026 | Airbyte | 22.2K | 25.5% | 2 | | Aug 2026 | Talend | 14.8K | 17% | 3 | | Aug 2026 | Matillion | 8.1K | 9.3% | 4 | | Aug 2026 | Stitch | 1.3K | 1.5% | 5 | | Sep 2026 | Airbyte | — | — | — | | Sep 2026 | Fivetran | — | — | — | | Sep 2026 | Matillion | — | — | — | | Sep 2026 | Stitch | — | — | — | | Sep 2026 | Talend | — | — | — | ## What is being compared - **Airbyte**: Measured on the search term “airbyte”. - **Fivetran**: Measured on the search term “fivetran”. - **Matillion**: Measured on the search term “matillion”. - **Stitch**: Measured on the search term “stitch data”. - **Talend**: Measured on the search term “talend”. - [Airbyte](/demand/global-en/brands/airbyte) - [Fivetran](/demand/global-en/brands/fivetran) - [Matillion](/demand/global-en/brands/matillion) - [Stitch](/demand/global-en/brands/stitch) - [Talend](/demand/global-en/brands/talend) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data integration platforms worldwide? In August 2026, Fivetran was the most searched among data integration platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data integration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-integration-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-integration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.