---
title: "Atlan vs Microsoft Purview: Which is searched more?"
description: "Is Atlan or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/data-governance-platforms/compare/atlan-vs-microsoft-purview"
publisher: "Brandwave"
---

# Atlan vs Microsoft Purview: Which is searched more?

Is Atlan or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Atlan and Microsoft Purview
- **Competitive set**: Data governance platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Atlan Share of Search**: 21.8%
- **Microsoft Purview Share of Search**: 48.8%

## Is Atlan or Microsoft Purview more popular in search?

- In September 2026, Microsoft Purview had more branded searches than Atlan among data governance platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Atlan had 27,100. Microsoft Purview made up 48.8% of all data governance platform searches we track, and Atlan accounted for 21.8%.
- Microsoft Purview was ahead of Atlan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atlan’s share of searches among data governance platforms worldwide moved from 22.3% to 21.8%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data governance platforms worldwide moved from 40.7% to 48.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for data governance platforms worldwide in September 2026?

- In September 2026, Microsoft Purview gained share of searches among data governance platforms worldwide, from 43.2% to 48.8%.
- In September 2026, Atlan lost share of searches among data governance platforms worldwide, from 23.6% to 21.8%.

## Month by month

| Month | Atlan estimated searches | Atlan Share of Search | Atlan rank | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 22.3% | 2 | 49.5K | 40.7% | 1 |
| Nov 2025 | 27.1K | 23.6% | 2 | 49.5K | 43.1% | 1 |
| Dec 2025 | 22.2K | 22.6% | 2 | 40.5K | 41.2% | 1 |
| Jan 2026 | 27.1K | 22.5% | 2 | 49.5K | 41.1% | 1 |
| Feb 2026 | 22.2K | 20.1% | 2 | 49.5K | 44.7% | 1 |
| Mar 2026 | 27.1K | 20.7% | 2 | 60.5K | 46.3% | 1 |
| Apr 2026 | 27.1K | 21.5% | 2 | 60.5K | 48.1% | 1 |
| May 2026 | 27.1K | 23.9% | 2 | 49.5K | 43.7% | 1 |
| Jun 2026 | 22.2K | 18.7% | 2 | 60.5K | 51% | 1 |
| Jul 2026 | 22.2K | 20.6% | 2 | 49.5K | 46% | 1 |
| Aug 2026 | 27.1K | 23.6% | 2 | 49.5K | 43.2% | 1 |
| Sep 2026 | 27.1K | 21.8% | 2 | 60.5K | 48.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Atlan’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Atlan**: Measured on the search term “atlan”.
- **Microsoft Purview**: Measured on the search term “microsoft purview”.

- [Atlan profile](/demand/global-en/brands/atlan)
- [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview)
- [All data governance platforms worldwide](/demand/global-en/categories/data-governance-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Atlan or Microsoft Purview more popular in search?

In September 2026, Microsoft Purview had more branded searches than Atlan among data governance platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Atlan had 27,100. Microsoft Purview made up 48.8% of all data governance platform searches we track, and Atlan accounted for 21.8%.

## Cite this page

Brandwave. "Atlan vs Microsoft Purview: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-governance-platforms/compare/atlan-vs-microsoft-purview

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-governance-platforms/compare/atlan-vs-microsoft-purview. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.