--- title: "Data governance platforms: Which brands are most popular in search?" description: "Compare the platforms used to govern data access and policy. Share of Search among OneTrust, Collibra, Alation, Immuta and Privacera, the data governance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-governance-platforms" publisher: "Brandwave" --- # Data governance platforms: Which brands are most popular in search? Compare the platforms used to govern data access and policy. Share of Search among OneTrust, Collibra, Alation, Immuta and Privacera, the data governance platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data governance platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: OneTrust, 57.7% ## Which brand is most popular in search among data governance platforms worldwide? - In August 2026, OneTrust was the most searched among data governance platforms worldwide, with an estimated 51.9K branded searches and 57.7% estimated Share of Search within this set. - Collibra is in 2nd place, 33 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide decreased from 58.4% to 57.7%. - Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide increased from 11.2% to 13.4%. - Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide decreased from 4.1% to 3.2%. - Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide peaked at 59.4% in March 2026 and was lowest at 54.1% in January 2026. - Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data governance platforms worldwide peaked at 28.6% in November 2025 and was lowest at 24.4% in February 2026. - Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide peaked at 13.4% in August 2026 and was lowest at 11.2% in May 2026. - Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide peaked at 4.1% in October 2025 and was lowest at 2.7% in March 2026. - Across the 11 months ending August 2026, Collibra and Privacera held steady: their estimated Share of Search among data governance platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [OneTrust vs Collibra: compare search popularity](/demand/global-en/compare/collibra-vs-onetrust): 57.7% against 24.7% Share of Search. - [OneTrust vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-onetrust): 57.7% against 13.4% Share of Search. - [OneTrust vs Immuta: compare search popularity](/demand/global-en/compare/immuta-vs-onetrust): 57.7% against 3.2% Share of Search. - [Collibra vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-collibra): 24.7% against 13.4% Share of Search. - [Collibra vs Immuta: compare search popularity](/demand/global-en/compare/collibra-vs-immuta): 24.7% against 3.2% Share of Search. - [Alation vs Immuta: compare search popularity](/demand/global-en/compare/alation-vs-immuta): 13.4% against 3.2% Share of Search. ## How did search popularity change for data governance platforms worldwide in August 2026? - In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%. - In August 2026, OneTrust lost estimated Share of Search among data governance platforms worldwide, from 59.1% to 57.7%. - In August 2026, Collibra lost estimated Share of Search among data governance platforms worldwide, from 25.3% to 24.7%. - Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Privacera worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | OneTrust | 57.7% | 51.9K | +0.0% | OneTrust | | 2 | Collibra | 24.7% | 22.2K | 0.0% | Collibra | | 3 | Alation | 13.4% | 12.1K | +22.2% | Alation | | 4 | Immuta | 3.2% | 2.9K | 0.0% | Immuta | | 5 | Privacera | 0.98% | 880 | 0.0% | Privacera | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | OneTrust | 62.9K | 58.4% | 1 | | Oct 2025 | Collibra | 27.1K | 25.1% | 2 | | Oct 2025 | Alation | 12.1K | 11.2% | 3 | | Oct 2025 | Immuta | 4.4K | 4.1% | 4 | | Oct 2025 | Privacera | 1.3K | 1.2% | 5 | | Nov 2025 | OneTrust | 51.5K | 54.5% | 1 | | Nov 2025 | Collibra | 27.1K | 28.6% | 2 | | Nov 2025 | Alation | 12.1K | 12.8% | 3 | | Nov 2025 | Immuta | 2.9K | 3.1% | 4 | | Nov 2025 | Privacera | 1K | 1.1% | 5 | | Dec 2025 | OneTrust | 42.3K | 54.4% | 1 | | Dec 2025 | Collibra | 22.2K | 28.5% | 2 | | Dec 2025 | Alation | 9.9K | 12.7% | 3 | | Dec 2025 | Immuta | 2.4K | 3.1% | 4 | | Dec 2025 | Privacera | 1K | 1.3% | 5 | | Jan 2026 | OneTrust | 51.7K | 54.1% | 1 | | Jan 2026 | Collibra | 27.1K | 28.4% | 2 | | Jan 2026 | Alation | 12.1K | 12.7% | 3 | | Jan 2026 | Immuta | 3.6K | 3.8% | 4 | | Jan 2026 | Privacera | 1K | 1% | 5 | | Feb 2026 | OneTrust | 52.1K | 57.3% | 1 | | Feb 2026 | Collibra | 22.2K | 24.4% | 2 | | Feb 2026 | Alation | 12.1K | 13.3% | 3 | | Feb 2026 | Immuta | 3.6K | 4% | 4 | | Feb 2026 | Privacera | 1K | 1.1% | 5 | | Mar 2026 | OneTrust | 63K | 59.4% | 1 | | Mar 2026 | Collibra | 27.1K | 25.6% | 2 | | Mar 2026 | Alation | 12.1K | 11.4% | 3 | | Mar 2026 | Immuta | 2.9K | 2.7% | 4 | | Mar 2026 | Privacera | 1K | 0.94% | 5 | | Apr 2026 | OneTrust | 51.9K | 57.6% | 1 | | Apr 2026 | Collibra | 22.2K | 24.6% | 2 | | Apr 2026 | Alation | 12.1K | 13.4% | 3 | | Apr 2026 | Immuta | 2.9K | 3.2% | 4 | | Apr 2026 | Privacera | 1K | 1.1% | 5 | | May 2026 | OneTrust | 51.8K | 58.6% | 1 | | May 2026 | Collibra | 22.2K | 25.1% | 2 | | May 2026 | Alation | 9.9K | 11.2% | 3 | | May 2026 | Immuta | 3.6K | 4.1% | 4 | | May 2026 | Privacera | 880 | 1% | 5 | | Jun 2026 | OneTrust | 52.1K | 59.1% | 1 | | Jun 2026 | Collibra | 22.2K | 25.2% | 2 | | Jun 2026 | Alation | 9.9K | 11.2% | 3 | | Jun 2026 | Immuta | 2.9K | 3.3% | 4 | | Jun 2026 | Privacera | 1K | 1.1% | 5 | | Jul 2026 | OneTrust | 51.9K | 59.1% | 1 | | Jul 2026 | Collibra | 22.2K | 25.3% | 2 | | Jul 2026 | Alation | 9.9K | 11.3% | 3 | | Jul 2026 | Immuta | 2.9K | 3.3% | 4 | | Jul 2026 | Privacera | 880 | 1% | 5 | | Aug 2026 | OneTrust | 51.9K | 57.7% | 1 | | Aug 2026 | Collibra | 22.2K | 24.7% | 2 | | Aug 2026 | Alation | 12.1K | 13.4% | 3 | | Aug 2026 | Immuta | 2.9K | 3.2% | 4 | | Aug 2026 | Privacera | 880 | 0.98% | 5 | | Sep 2026 | Alation | — | — | — | | Sep 2026 | Collibra | — | — | — | | Sep 2026 | Immuta | — | — | — | | Sep 2026 | OneTrust | — | — | — | | Sep 2026 | Privacera | — | — | — | ## What is being compared - **Alation**: Measured on the search term “alation”. - **Collibra**: Measured on the search term “collibra”. - **Immuta**: Measured on the search term “immuta”. - **OneTrust**: Measured on the search terms “consent management onetrust”, “cookie consent onetrust”, “one trust”, “onetrust app”, “onetrust com”, “onetrust consent”, “onetrust consent management”, “onetrust cookie consent”, “onetrust platform”, “onetrust software” and “onetrust tool”, summed into one figure. - **Privacera**: Measured on the search term “privacera”. - [Alation](/demand/global-en/brands/alation) - [Collibra](/demand/global-en/brands/collibra) - [Immuta](/demand/global-en/brands/immuta) - [OneTrust](/demand/global-en/brands/onetrust) - [Privacera](/demand/global-en/brands/privacera) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data governance platforms worldwide? In August 2026, OneTrust was the most searched among data governance platforms worldwide, with an estimated 51.9K branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data governance platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-governance-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-governance-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.