--- title: "Clay vs Cognism: Which is searched more?" description: "Is Clay or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/clay-vs-cognism" publisher: "Brandwave" --- # Clay vs Cognism: Which is searched more? Is Clay or Cognism more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Clay and Cognism - **Competitive set**: Data enrichment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Clay Share of Search**: 3.7% - **Cognism Share of Search**: 3.2% ## Is Clay or Cognism more popular in search? - In September 2026, Clay had more branded searches than Cognism among data enrichment platforms worldwide. Clay had about 30,900 branded searches, while Cognism had 27,100. Clay made up 3.7% of all data enrichment platform searches we track, and Cognism accounted for 3.2%. - The lead changed hands 5 times in the 12 months ending September 2026: Clay took it in March 2026, Cognism took it in April 2026, Clay took it in May 2026, Cognism took it in July 2026, Clay took it in August 2026. - Across the 12 months ending September 2026, Clay’s share of searches among data enrichment platforms worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches moved from 26.4K to 30.9K. - Across the 12 months ending September 2026, Cognism’s share of searches among data enrichment platforms worldwide moved from 5.4% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top data enrichment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Clay and Cognism showed up in all five answers. Clay was listed before Cognism in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | People Data Labs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clearbit | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Prospeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullContact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropcontact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data enrichment platforms - Asked ChatGPT "Which data enrichment platform should I use?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism - Asked ChatGPT "What are the best data enrichment platforms?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs, 6. Lusha - Asked ChatGPT "What's the best data enrichment platform for b2b contact data?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs - Searched Google, AI Overview "data enrichment platforms": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Clearbit, 5. Lusha, 6. Clay - Searched Google, AI Overview "contact data enrichment": 1. Clay, 2. ZoomInfo, 3. Apollo, 4. Lusha, 5. Cognism Not named in any answer: Prospeo, FullContact and Dropcontact. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data enrichment platforms worldwide in September 2026? - In September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide. - Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Clay estimated searches | Clay Share of Search | Clay rank | Cognism estimated searches | Cognism Share of Search | Cognism rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.4K | 3.5% | 5 | 40.5K | 5.4% | 4 | | Nov 2025 | 22K | 3% | 5 | 33.1K | 4.5% | 4 | | Dec 2025 | 21.4K | 3.4% | 5 | 22.2K | 3.5% | 4 | | Jan 2026 | 26.3K | 3.4% | 5 | 33.1K | 4.2% | 4 | | Feb 2026 | 31.5K | 4% | 5 | 33.1K | 4.2% | 4 | | Mar 2026 | 37.6K | 3.9% | 4 | 33.1K | 3.5% | 5 | | Apr 2026 | 31.4K | 3.1% | 5 | 33.1K | 3.2% | 4 | | May 2026 | 31.3K | 3.5% | 4 | 27.1K | 3.1% | 6 | | Jun 2026 | 30.7K | 3.7% | 4 | 27.1K | 3.3% | 6 | | Jul 2026 | 25.6K | 3.1% | 6 | 27.1K | 3.3% | 5 | | Aug 2026 | 26.1K | 3.5% | 5 | 22.2K | 3% | 6 | | Sep 2026 | 30.9K | 3.7% | 4 | 27.1K | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Clay’s and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Clay**: Measured on the search terms “clay ai”, “clay data enrichment”, “clay sales”, “clay sales intelligence” and “claygent”, summed into one figure. - **Cognism**: Measured on the search terms “cognism” and “cognism sales intelligence”, summed into one figure. - [Clay profile](/demand/global-en/brands/clay) - [Cognism profile](/demand/global-en/brands/cognism) - [All data enrichment platforms worldwide](/demand/global-en/categories/data-enrichment-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Clay or Cognism more popular in search? In September 2026, Clay had more branded searches than Cognism among data enrichment platforms worldwide. Clay had about 30,900 branded searches, while Cognism had 27,100. Clay made up 3.7% of all data enrichment platform searches we track, and Cognism accounted for 3.2%. ## Cite this page Brandwave. "Clay vs Cognism: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/clay-vs-cognism This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/clay-vs-cognism. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.