--- title: "Apollo vs Clay: Which is searched more?" description: "Is Apollo or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/apollo-io-vs-clay" publisher: "Brandwave" --- # Apollo vs Clay: Which is searched more? Is Apollo or Clay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data enrichment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apollo and Clay - **Competitive set**: Data enrichment platforms - **Market**: Global - **Month measured**: Sep 2026 - **Apollo Share of Search**: 37.4% - **Clay Share of Search**: 3.7% ## Is Apollo or Clay more popular in search? - In September 2026, Apollo had more branded searches than Clay among data enrichment platforms worldwide. Apollo had about 314,000 branded searches, while Clay had 30,900. Apollo made up 37.4% of all data enrichment platform searches we track, and Clay accounted for 3.7%. - Apollo was ahead of Clay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apollo’s share of searches among data enrichment platforms worldwide moved from 23.5% to 37.4%, and its estimated monthly branded searches moved from 177K to 314K. - Across the 12 months ending September 2026, Clay’s share of searches among data enrichment platforms worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches moved from 26.4K to 30.9K. ## Top data enrichment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Apollo and Clay showed up in all five answers. Clay was listed before Apollo in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apollo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lusha | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | People Data Labs | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clearbit | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Prospeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FullContact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dropcontact | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data enrichment platforms - Asked ChatGPT "Which data enrichment platform should I use?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism - Asked ChatGPT "What are the best data enrichment platforms?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs, 6. Lusha - Asked ChatGPT "What's the best data enrichment platform for b2b contact data?": 1. Clay, 2. Apollo, 3. ZoomInfo, 4. Cognism, 5. People Data Labs - Searched Google, AI Overview "data enrichment platforms": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Clearbit, 5. Lusha, 6. Clay - Searched Google, AI Overview "contact data enrichment": 1. Clay, 2. ZoomInfo, 3. Apollo, 4. Lusha, 5. Cognism Not named in any answer: Prospeo, FullContact and Dropcontact. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data enrichment platforms worldwide in September 2026? - In September 2026, Apollo gained share of searches among data enrichment platforms worldwide, from 35% to 37.4%. - In September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide. ## Month by month | Month | Apollo estimated searches | Apollo Share of Search | Apollo rank | Clay estimated searches | Clay Share of Search | Clay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 177K | 23.5% | 3 | 26.4K | 3.5% | 5 | | Nov 2025 | 211K | 29% | 1 | 22K | 3% | 5 | | Dec 2025 | 174K | 27.4% | 2 | 21.4K | 3.4% | 5 | | Jan 2026 | 212K | 27.2% | 2 | 26.3K | 3.4% | 5 | | Feb 2026 | 212K | 27% | 2 | 31.5K | 4% | 5 | | Mar 2026 | 314K | 32.7% | 1 | 37.6K | 3.9% | 4 | | Apr 2026 | 381K | 37.2% | 1 | 31.4K | 3.1% | 5 | | May 2026 | 314K | 35.3% | 1 | 31.3K | 3.5% | 4 | | Jun 2026 | 259K | 31% | 1 | 30.7K | 3.7% | 4 | | Jul 2026 | 259K | 31.4% | 1 | 25.6K | 3.1% | 6 | | Aug 2026 | 259K | 35% | 1 | 26.1K | 3.5% | 5 | | Sep 2026 | 314K | 37.4% | 1 | 30.9K | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Apollo’s and Clay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apollo**: Measured on the search terms “apollo extension chrome”, “apollo io app”, “apollo io crm”, “apollo io extension”, “Apollo.io”, “app apollo io”, “appapollo io” and “io apollo”, summed into one figure. - **Clay**: Measured on the search terms “clay ai”, “clay data enrichment”, “clay sales”, “clay sales intelligence” and “claygent”, summed into one figure. - [Apollo profile](/demand/global-en/brands/apollo-io) - [Clay profile](/demand/global-en/brands/clay) - [All data enrichment platforms worldwide](/demand/global-en/categories/data-enrichment-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apollo or Clay more popular in search? In September 2026, Apollo had more branded searches than Clay among data enrichment platforms worldwide. Apollo had about 314,000 branded searches, while Clay had 30,900. Apollo made up 37.4% of all data enrichment platform searches we track, and Clay accounted for 3.7%. ## Cite this page Brandwave. "Apollo vs Clay: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/apollo-io-vs-clay This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-enrichment-platforms/compare/apollo-io-vs-clay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.