--- title: "Data contract platforms: Which brands are most popular in search?" description: "Compare the tools that enforce agreements about data. Share of Search among Monte Carlo, Great Expectations, Gable, Datafold and Soda, the data contract platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-contract-platforms" publisher: "Brandwave" --- # Data contract platforms: Which brands are most popular in search? Compare the tools that enforce agreements about data. Share of Search among Monte Carlo, Great Expectations, Gable, Datafold and Soda, the data contract platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data contract platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Monte Carlo, 76% ## Which brand is most popular in search among data contract platforms worldwide? - In August 2026, Monte Carlo was the most searched among data contract platforms worldwide, with an estimated 989K branded searches and 76% estimated Share of Search within this set. - Great Expectations is in 2nd place, 60.5 percentage points behind at 15.4% Share of Search. - Across the 11 months ending August 2026, Monte Carlo’s estimated Share of Search among data contract platforms worldwide increased from 74.5% to 76%. - Across the 11 months ending August 2026, Gable’s estimated Share of Search among data contract platforms worldwide decreased from 10.1% to 8.4%. - Across the 11 months ending August 2026, Monte Carlo’s estimated Share of Search among data contract platforms worldwide peaked at 86.6% in April 2026 and was lowest at 74.5% in October 2025. - Across the 11 months ending August 2026, Great Expectations’ estimated Share of Search among data contract platforms worldwide peaked at 15.4% in August 2026 and was lowest at 7.3% in April 2026. - Across the 11 months ending August 2026, Gable’s estimated Share of Search among data contract platforms worldwide peaked at 11% in December 2025 and was lowest at 6% in April 2026. - Across the 11 months ending August 2026, Great Expectations, Datafold and Soda held steady: their estimated Share of Search among data contract platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Monte Carlo vs Great Expectations: compare search popularity](/demand/global-en/compare/great-expectations-vs-monte-carlo): 76% against 15.4% Share of Search. - [Monte Carlo vs Gable: compare search popularity](/demand/global-en/compare/gable-vs-monte-carlo): 76% against 8.4% Share of Search. - [Great Expectations vs Gable: compare search popularity](/demand/global-en/compare/gable-vs-great-expectations): 15.4% against 8.4% Share of Search. ## How did search popularity change for data contract platforms worldwide in August 2026? - In August 2026, Monte Carlo gained estimated Share of Search among data contract platforms worldwide, from 75.2% to 76%. - In August 2026, Great Expectations gained estimated Share of Search among data contract platforms worldwide, from 14.8% to 15.4%. - In August 2026, Gable lost estimated Share of Search among data contract platforms worldwide, from 9.9% to 8.4%. - Estimated monthly branded searches for Soda worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. - Estimated monthly branded searches for Datafold worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Monte Carlo | 76% | 989K | +17.9% | Monte Carlo | | 2 | Great Expectations | 15.4% | 201K | +21.8% | Great Expectations | | 3 | Gable | 8.4% | 110K | 0.0% | Gable | | 4 | Datafold | 0.08% | 1K | 0.0% | Datafold | | 5 | Soda | 0.07% | 880 | 0.0% | Soda | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Monte Carlo | 810K | 74.5% | 1 | | Oct 2025 | Great Expectations | 165K | 15.2% | 2 | | Oct 2025 | Gable | 110K | 10.1% | 3 | | Oct 2025 | Datafold | 1.3K | 0.12% | 4 | | Oct 2025 | Soda | 1.3K | 0.12% | 5 | | Nov 2025 | Monte Carlo | 960K | 77.6% | 1 | | Nov 2025 | Great Expectations | 165K | 13.3% | 2 | | Nov 2025 | Gable | 110K | 8.9% | 3 | | Nov 2025 | Datafold | 1K | 0.08% | 4 | | Nov 2025 | Soda | 1K | 0.08% | 5 | | Dec 2025 | Monte Carlo | 1.1M | 75.6% | 1 | | Dec 2025 | Great Expectations | 201K | 13.4% | 2 | | Dec 2025 | Gable | 165K | 11% | 3 | | Dec 2025 | Soda | 880 | 0.06% | 4 | | Dec 2025 | Datafold | 720 | 0.05% | 5 | | Jan 2026 | Monte Carlo | 1.2M | 80.8% | 1 | | Jan 2026 | Great Expectations | 165K | 11.4% | 2 | | Jan 2026 | Gable | 110K | 7.6% | 3 | | Jan 2026 | Soda | 1K | 0.07% | 4 | | Jan 2026 | Datafold | 880 | 0.06% | 5 | | Feb 2026 | Monte Carlo | 810K | 74.5% | 1 | | Feb 2026 | Great Expectations | 165K | 15.2% | 2 | | Feb 2026 | Gable | 110K | 10.1% | 3 | | Feb 2026 | Soda | 1K | 0.09% | 4 | | Feb 2026 | Datafold | 880 | 0.08% | 5 | | Mar 2026 | Monte Carlo | 840K | 75.2% | 1 | | Mar 2026 | Great Expectations | 165K | 14.8% | 2 | | Mar 2026 | Gable | 110K | 9.8% | 3 | | Mar 2026 | Datafold | 1K | 0.09% | 4 | | Mar 2026 | Soda | 1K | 0.09% | 5 | | Apr 2026 | Monte Carlo | 1.6M | 86.6% | 1 | | Apr 2026 | Great Expectations | 135K | 7.3% | 2 | | Apr 2026 | Gable | 110K | 6% | 3 | | Apr 2026 | Datafold | 1K | 0.05% | 4 | | Apr 2026 | Soda | 1K | 0.05% | 5 | | May 2026 | Monte Carlo | 990K | 80% | 1 | | May 2026 | Great Expectations | 135K | 10.9% | 2 | | May 2026 | Gable | 110K | 8.9% | 3 | | May 2026 | Datafold | 1K | 0.08% | 4 | | May 2026 | Soda | 880 | 0.07% | 5 | | Jun 2026 | Monte Carlo | 990K | 80% | 1 | | Jun 2026 | Great Expectations | 135K | 10.9% | 2 | | Jun 2026 | Gable | 110K | 8.9% | 3 | | Jun 2026 | Datafold | 1.3K | 0.11% | 4 | | Jun 2026 | Soda | 880 | 0.07% | 5 | | Jul 2026 | Monte Carlo | 839K | 75.2% | 1 | | Jul 2026 | Great Expectations | 165K | 14.8% | 2 | | Jul 2026 | Gable | 110K | 9.9% | 3 | | Jul 2026 | Datafold | 1K | 0.09% | 4 | | Jul 2026 | Soda | 880 | 0.08% | 5 | | Aug 2026 | Monte Carlo | 989K | 76% | 1 | | Aug 2026 | Great Expectations | 201K | 15.4% | 2 | | Aug 2026 | Gable | 110K | 8.4% | 3 | | Aug 2026 | Datafold | 1K | 0.08% | 4 | | Aug 2026 | Soda | 880 | 0.07% | 5 | | Sep 2026 | Datafold | — | — | — | | Sep 2026 | Gable | — | — | — | | Sep 2026 | Great Expectations | — | — | — | | Sep 2026 | Monte Carlo | — | — | — | | Sep 2026 | Soda | — | — | — | ## What is being compared - **Datafold**: Measured on the search term “datafold”. - **Gable**: Measured on the search term “gable”. - **Great Expectations**: Measured on the search term “great expectations”. - **Monte Carlo**: Measured on the search terms “monte carlo”, “monte carlo data” and “montecarlo”, summed into one figure. - **Soda**: Measured on the search term “soda data quality”. - [Datafold](/demand/global-en/brands/datafold) - [Gable](/demand/global-en/brands/gable) - [Great Expectations](/demand/global-en/brands/great-expectations) - [Monte Carlo](/demand/global-en/brands/monte-carlo) - [Soda](/demand/global-en/brands/soda) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data contract platforms worldwide? In August 2026, Monte Carlo was the most searched among data contract platforms worldwide, with an estimated 989K branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data contract platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-contract-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-contract-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.