--- title: "Data catalogue platforms: Which brands are most popular in search?" description: "Compare the platforms used to catalogue data assets. Share of Search among Amundsen, DataHub, Atlan, Collibra and Alation, the data catalogue platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/data-catalogue-platforms" publisher: "Brandwave" --- # Data catalogue platforms: Which brands are most popular in search? Compare the platforms used to catalogue data assets. Share of Search among Amundsen, DataHub, Atlan, Collibra and Alation, the data catalogue platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Data catalogue platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amundsen, 44.9% ## Which brand is most popular in search among data catalogue platforms worldwide? - In August 2026, Amundsen was the most searched among data catalogue platforms worldwide, with an estimated 90.5K branded searches and 44.9% estimated Share of Search within this set. - DataHub is in 2nd place, 20.4 percentage points behind at 24.6% Share of Search. - Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogue platforms worldwide increased from 43.9% to 44.9%. - Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogue platforms worldwide increased from 24% to 24.6%. - Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogue platforms worldwide decreased from 13.1% to 11%. - Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogue platforms worldwide peaked at 55.7% in December 2025 and was lowest at 40.5% in May 2026. - Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogue platforms worldwide peaked at 27.8% in June 2026 and was lowest at 16.8% in December 2025. - Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data catalogue platforms worldwide peaked at 14.8% in May 2026 and was lowest at 11.2% in December 2025. - Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogue platforms worldwide peaked at 13.1% in October 2025 and was lowest at 11% in April 2026. - Across the 11 months ending August 2026, Alation’s estimated Share of Search among data catalogue platforms worldwide peaked at 6.2% in February 2026 and was lowest at 5% in December 2025. - Across the 11 months ending August 2026, Atlan and Alation held steady: their estimated Share of Search among data catalogue platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Amundsen vs DataHub: compare search popularity](/demand/global-en/compare/amundsen-vs-datahub): 44.9% against 24.6% Share of Search. - [Amundsen vs Atlan: compare search popularity](/demand/global-en/compare/amundsen-vs-atlan): 44.9% against 13.5% Share of Search. - [Amundsen vs Collibra: compare search popularity](/demand/global-en/compare/amundsen-vs-collibra): 44.9% against 11% Share of Search. - [Amundsen vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-amundsen): 44.9% against 6% Share of Search. - [DataHub vs Atlan: compare search popularity](/demand/global-en/compare/atlan-vs-datahub): 24.6% against 13.5% Share of Search. - [DataHub vs Collibra: compare search popularity](/demand/global-en/compare/collibra-vs-datahub): 24.6% against 11% Share of Search. - [DataHub vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-datahub): 24.6% against 6% Share of Search. - [Atlan vs Collibra: compare search popularity](/demand/global-en/compare/atlan-vs-collibra): 13.5% against 11% Share of Search. - [Atlan vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-atlan): 13.5% against 6% Share of Search. - [Collibra vs Alation: compare search popularity](/demand/global-en/compare/alation-vs-collibra): 11% against 6% Share of Search. ## How did search popularity change for data catalogue platforms worldwide in August 2026? - In August 2026, Atlan gained estimated Share of Search among data catalogue platforms worldwide, from 11.4% to 13.5%. - In August 2026, Alation gained estimated Share of Search among data catalogue platforms worldwide, from 5.1% to 6%. - In August 2026, Amundsen lost estimated Share of Search among data catalogue platforms worldwide, from 46.6% to 44.9%. - In August 2026, DataHub lost estimated Share of Search among data catalogue platforms worldwide, from 25.5% to 24.6%. - Estimated monthly branded searches for Collibra worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amundsen | 44.9% | 90.5K | 0.0% | Amundsen | | 2 | DataHub | 24.6% | 49.5K | 0.0% | DataHub | | 3 | Atlan | 13.5% | 27.1K | +22.1% | Atlan | | 4 | Collibra | 11% | 22.2K | 0.0% | Collibra | | 5 | Alation | 6% | 12.1K | +22.2% | Alation | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amundsen | 90.5K | 43.9% | 1 | | Oct 2025 | DataHub | 49.5K | 24% | 2 | | Oct 2025 | Atlan | 27.1K | 13.1% | 3 | | Oct 2025 | Collibra | 27.1K | 13.1% | 4 | | Oct 2025 | Alation | 12.1K | 5.9% | 5 | | Nov 2025 | Amundsen | 110K | 50.7% | 1 | | Nov 2025 | DataHub | 40.5K | 18.7% | 2 | | Nov 2025 | Atlan | 27.1K | 12.5% | 3 | | Nov 2025 | Collibra | 27.1K | 12.5% | 4 | | Nov 2025 | Alation | 12.1K | 5.6% | 5 | | Dec 2025 | Amundsen | 110K | 55.7% | 1 | | Dec 2025 | DataHub | 33.1K | 16.8% | 2 | | Dec 2025 | Atlan | 22.2K | 11.2% | 3 | | Dec 2025 | Collibra | 22.2K | 11.2% | 4 | | Dec 2025 | Alation | 9.9K | 5% | 5 | | Jan 2026 | Amundsen | 110K | 50.7% | 1 | | Jan 2026 | DataHub | 40.5K | 18.7% | 2 | | Jan 2026 | Atlan | 27.1K | 12.5% | 3 | | Jan 2026 | Collibra | 27.1K | 12.5% | 4 | | Jan 2026 | Alation | 12.1K | 5.6% | 5 | | Feb 2026 | Amundsen | 90.5K | 46.1% | 1 | | Feb 2026 | DataHub | 49.5K | 25.2% | 2 | | Feb 2026 | Atlan | 22.2K | 11.3% | 3 | | Feb 2026 | Collibra | 22.2K | 11.3% | 4 | | Feb 2026 | Alation | 12.1K | 6.2% | 5 | | Mar 2026 | Amundsen | 90.5K | 43.9% | 1 | | Mar 2026 | DataHub | 49.5K | 24% | 2 | | Mar 2026 | Atlan | 27.1K | 13.1% | 3 | | Mar 2026 | Collibra | 27.1K | 13.1% | 4 | | Mar 2026 | Alation | 12.1K | 5.9% | 5 | | Apr 2026 | Amundsen | 90.5K | 44.9% | 1 | | Apr 2026 | DataHub | 49.5K | 24.6% | 2 | | Apr 2026 | Atlan | 27.1K | 13.5% | 3 | | Apr 2026 | Collibra | 22.2K | 11% | 4 | | Apr 2026 | Alation | 12.1K | 6% | 5 | | May 2026 | Amundsen | 74K | 40.5% | 1 | | May 2026 | DataHub | 49.5K | 27.1% | 2 | | May 2026 | Atlan | 27.1K | 14.8% | 3 | | May 2026 | Collibra | 22.2K | 12.2% | 4 | | May 2026 | Alation | 9.9K | 5.4% | 5 | | Jun 2026 | Amundsen | 74K | 41.6% | 1 | | Jun 2026 | DataHub | 49.5K | 27.8% | 2 | | Jun 2026 | Atlan | 22.2K | 12.5% | 3 | | Jun 2026 | Collibra | 22.2K | 12.5% | 4 | | Jun 2026 | Alation | 9.9K | 5.6% | 5 | | Jul 2026 | Amundsen | 90.5K | 46.6% | 1 | | Jul 2026 | DataHub | 49.5K | 25.5% | 2 | | Jul 2026 | Atlan | 22.2K | 11.4% | 3 | | Jul 2026 | Collibra | 22.2K | 11.4% | 4 | | Jul 2026 | Alation | 9.9K | 5.1% | 5 | | Aug 2026 | Amundsen | 90.5K | 44.9% | 1 | | Aug 2026 | DataHub | 49.5K | 24.6% | 2 | | Aug 2026 | Atlan | 27.1K | 13.5% | 3 | | Aug 2026 | Collibra | 22.2K | 11% | 4 | | Aug 2026 | Alation | 12.1K | 6% | 5 | | Sep 2026 | Alation | — | — | — | | Sep 2026 | Amundsen | — | — | — | | Sep 2026 | Atlan | — | — | — | | Sep 2026 | Collibra | — | — | — | | Sep 2026 | DataHub | — | — | — | ## What is being compared - **Alation**: Measured on the search term “alation”. - **Amundsen**: Measured on the search term “amundsen”. - **Atlan**: Measured on the search term “atlan”. - **Collibra**: Measured on the search term “collibra”. - **DataHub**: Measured on the search term “datahub”. - [Alation](/demand/global-en/brands/alation) - [Amundsen](/demand/global-en/brands/amundsen) - [Atlan](/demand/global-en/brands/atlan) - [Collibra](/demand/global-en/brands/collibra) - [DataHub](/demand/global-en/brands/datahub) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among data catalogue platforms worldwide? In August 2026, Amundsen was the most searched among data catalogue platforms worldwide, with an estimated 90.5K branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Data catalogue platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/data-catalogue-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/data-catalogue-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.