---
title: "Darts sets: Which brands are most popular in search?"
description: "Compare the darts sets people search for. Share of Search among Unicorn, Harrows, Red Dragon, Target, Winmau and Bull's, the darts sets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/darts-sets"
publisher: "Brandwave"
---

# Darts sets: Which brands are most popular in search?

Compare the darts sets people search for. Share of Search among Unicorn, Harrows, Red Dragon, Target, Winmau and Bull's, the darts sets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Darts sets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Unicorn, 68.6%

## Which brand is most popular in search among darts sets worldwide?

- In August 2026, Unicorn was the most searched among darts sets worldwide, with an estimated 1.2M branded searches and 68.6% estimated Share of Search within this set.
- Harrows is in 2nd place, 54.8 percentage points behind at 13.8% Share of Search.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide increased from 62.1% to 68.6%.
- Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide increased from 12.5% to 13.8%.
- Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide decreased from 18.7% to 13.8%.
- Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide decreased from 5.6% to 2.8%.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 70.3% in June 2026 and was lowest at 54.1% in January 2026.
- Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide peaked at 15.7% in July 2026 and was lowest at 9.8% in December 2025.
- Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide peaked at 18.7% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide peaked at 16.3% in January 2026 and was lowest at 2.8% in August 2026.
- Across the 11 months ending August 2026, Winmau’s estimated Share of Search among darts sets worldwide peaked at 4.9% in January 2026 and was lowest at 0.83% in August 2026.
- Across the 11 months ending August 2026, Harrows rose from 3rd to 2nd among darts sets worldwide.
- Across the 11 months ending August 2026, Red Dragon fell from 2nd to 3rd among darts sets worldwide.
- Across the 11 months ending August 2026, Winmau and Bull's held steady: their estimated Share of Search among darts sets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Unicorn vs Harrows: compare search popularity](/demand/global-en/compare/harrows-vs-unicorn): 68.6% against 13.8% Share of Search.
- [Unicorn vs Red Dragon: compare search popularity](/demand/global-en/compare/red-dragon-vs-unicorn): 68.6% against 13.8% Share of Search.
- [Unicorn vs Target: compare search popularity](/demand/global-en/compare/target-darts-vs-unicorn): 68.6% against 2.8% Share of Search.
- [Harrows vs Red Dragon: compare search popularity](/demand/global-en/compare/harrows-vs-red-dragon): 13.8% Share of Search each.
- [Harrows vs Target: compare search popularity](/demand/global-en/compare/harrows-vs-target-darts): 13.8% against 2.8% Share of Search.
- [Red Dragon vs Target: compare search popularity](/demand/global-en/compare/red-dragon-vs-target-darts): 13.8% against 2.8% Share of Search.

## How did search popularity change for darts sets worldwide in August 2026?

- In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
- In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
- In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
- In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.
- Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Unicorn | 68.6% | 1.2M | +22.0% | Unicorn |
| 2 | Harrows | 13.8% | 246K | 0.0% | Harrows |
| 3 | Red Dragon | 13.8% | 246K | 0.0% | Red Dragon |
| 4 | Target | 2.8% | 49.5K | -18.2% | Target |
| 5 | Winmau | 0.83% | 14.8K | 0.0% | Winmau |
| 6 | Bull's | 0.13% | 2.4K | +26.3% | Bull's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Unicorn | 1.2M | 62.1% | 1 |
| Oct 2025 | Red Dragon | 368K | 18.7% | 2 |
| Oct 2025 | Harrows | 246K | 12.5% | 3 |
| Oct 2025 | Target | 110K | 5.6% | 4 |
| Oct 2025 | Winmau | 18.1K | 0.92% | 5 |
| Oct 2025 | Bull's | 2.4K | 0.12% | 6 |
| Nov 2025 | Unicorn | 1.2M | 63.1% | 1 |
| Nov 2025 | Red Dragon | 301K | 15.6% | 2 |
| Nov 2025 | Harrows | 246K | 12.7% | 3 |
| Nov 2025 | Target | 135K | 7% | 4 |
| Nov 2025 | Winmau | 27.1K | 1.4% | 5 |
| Nov 2025 | Bull's | 4.4K | 0.23% | 6 |
| Dec 2025 | Unicorn | 1.2M | 59.5% | 1 |
| Dec 2025 | Red Dragon | 301K | 14.7% | 2 |
| Dec 2025 | Target | 246K | 12% | 3 |
| Dec 2025 | Harrows | 201K | 9.8% | 4 |
| Dec 2025 | Winmau | 74K | 3.6% | 5 |
| Dec 2025 | Bull's | 8.1K | 0.4% | 6 |
| Jan 2026 | Unicorn | 1.2M | 54.1% | 1 |
| Jan 2026 | Target | 368K | 16.3% | 2 |
| Jan 2026 | Red Dragon | 301K | 13.4% | 3 |
| Jan 2026 | Harrows | 246K | 10.9% | 4 |
| Jan 2026 | Winmau | 110K | 4.9% | 5 |
| Jan 2026 | Bull's | 8.1K | 0.36% | 6 |
| Feb 2026 | Unicorn | 1.2M | 65.7% | 1 |
| Feb 2026 | Red Dragon | 246K | 13.3% | 2 |
| Feb 2026 | Harrows | 201K | 10.8% | 3 |
| Feb 2026 | Target | 135K | 7.3% | 4 |
| Feb 2026 | Winmau | 49.5K | 2.7% | 5 |
| Feb 2026 | Bull's | 4.4K | 0.24% | 6 |
| Mar 2026 | Unicorn | 1.2M | 65.8% | 1 |
| Mar 2026 | Harrows | 246K | 13.3% | 2 |
| Mar 2026 | Red Dragon | 246K | 13.3% | 3 |
| Mar 2026 | Target | 110K | 5.9% | 4 |
| Mar 2026 | Winmau | 27.1K | 1.5% | 5 |
| Mar 2026 | Bull's | 3.6K | 0.19% | 6 |
| Apr 2026 | Unicorn | 1.2M | 66.8% | 1 |
| Apr 2026 | Harrows | 246K | 13.5% | 2 |
| Apr 2026 | Red Dragon | 246K | 13.5% | 3 |
| Apr 2026 | Target | 90.5K | 5% | 4 |
| Apr 2026 | Winmau | 22.2K | 1.2% | 5 |
| Apr 2026 | Bull's | 2.4K | 0.13% | 6 |
| May 2026 | Unicorn | 1.2M | 68.1% | 1 |
| May 2026 | Harrows | 246K | 13.7% | 2 |
| May 2026 | Red Dragon | 246K | 13.7% | 3 |
| May 2026 | Target | 60.5K | 3.4% | 4 |
| May 2026 | Winmau | 18.1K | 1% | 5 |
| May 2026 | Bull's | 1.9K | 0.11% | 6 |
| Jun 2026 | Unicorn | 1.2M | 70.3% | 1 |
| Jun 2026 | Harrows | 246K | 14.2% | 2 |
| Jun 2026 | Red Dragon | 201K | 11.6% | 3 |
| Jun 2026 | Target | 49.5K | 2.9% | 4 |
| Jun 2026 | Winmau | 14.8K | 0.85% | 5 |
| Jun 2026 | Bull's | 3.6K | 0.21% | 6 |
| Jul 2026 | Unicorn | 1M | 63.7% | 1 |
| Jul 2026 | Harrows | 246K | 15.7% | 2 |
| Jul 2026 | Red Dragon | 246K | 15.7% | 3 |
| Jul 2026 | Target | 60.5K | 3.9% | 4 |
| Jul 2026 | Winmau | 14.8K | 0.94% | 5 |
| Jul 2026 | Bull's | 1.9K | 0.12% | 6 |
| Aug 2026 | Unicorn | 1.2M | 68.6% | 1 |
| Aug 2026 | Harrows | 246K | 13.8% | 2 |
| Aug 2026 | Red Dragon | 246K | 13.8% | 3 |
| Aug 2026 | Target | 49.5K | 2.8% | 4 |
| Aug 2026 | Winmau | 14.8K | 0.83% | 5 |
| Aug 2026 | Bull's | 2.4K | 0.13% | 6 |
| Sep 2026 | Bull's | — | — | — |
| Sep 2026 | Harrows | — | — | — |
| Sep 2026 | Red Dragon | — | — | — |
| Sep 2026 | Target | — | — | — |
| Sep 2026 | Unicorn | — | — | — |
| Sep 2026 | Winmau | — | — | — |

## What is being compared

- **Bull's**: Measured on the search term “bulls darts”.
- **Harrows**: Measured on the search term “harrows”.
- **Red Dragon**: Measured on the search term “red dragon”.
- **Target**: Measured on the search term “target darts”.
- **Unicorn**: Measured on the search term “unicorn”.
- **Winmau**: Measured on the search term “winmau”.

- [Bull's](/demand/global-en/brands/bull-s)
- [Harrows](/demand/global-en/brands/harrows)
- [Red Dragon](/demand/global-en/brands/red-dragon)
- [Target](/demand/global-en/brands/target-darts)
- [Unicorn](/demand/global-en/brands/unicorn)
- [Winmau](/demand/global-en/brands/winmau)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among darts sets worldwide?

In August 2026, Unicorn was the most searched among darts sets worldwide, with an estimated 1.2M branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Darts sets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/darts-sets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/darts-sets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.