---
title: "Dartboard brands: Which brands are most popular in search?"
description: "Compare the dartboard brands players buy. Share of Search among Unicorn, Harrows, Target Furniture, Winmau and Bull's, the dartboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/dartboard-brands"
publisher: "Brandwave"
---

# Dartboard brands: Which brands are most popular in search?

Compare the dartboard brands players buy. Share of Search among Unicorn, Harrows, Target Furniture, Winmau and Bull's, the dartboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Dartboard brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Unicorn, 80.5%

## Which brand is most popular in search among dartboard brands worldwide?

- In August 2026, Unicorn was the most searched among dartboard brands worldwide, with an estimated 1.2M branded searches and 80.5% estimated Share of Search within this set.
- Harrows is in 2nd place, 64.2 percentage points behind at 16.2% Share of Search.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among dartboard brands worldwide peaked at 81.2% in February 2026 and was lowest at 75.4% in January 2026.
- Across the 11 months ending August 2026, Harrows’ estimated Share of Search among dartboard brands worldwide peaked at 19.1% in July 2026 and was lowest at 13.1% in December 2025.
- Across the 11 months ending August 2026, Winmau’s estimated Share of Search among dartboard brands worldwide peaked at 6.8% in January 2026 and was lowest at 0.98% in August 2026.
- Across the 11 months ending August 2026, Unicorn, Harrows, Target Furniture, Winmau and Bull's held steady: their estimated Share of Search among dartboard brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Unicorn vs Harrows: compare search popularity](/demand/global-en/compare/harrows-vs-unicorn): 80.5% against 16.2% Share of Search.
- [Unicorn vs Target Furniture: compare search popularity](/demand/global-en/compare/target-furniture-vs-unicorn): 80.5% against 2.2% Share of Search.
- [Harrows vs Target Furniture: compare search popularity](/demand/global-en/compare/harrows-vs-target-furniture): 16.2% against 2.2% Share of Search.

## How did search popularity change for dartboard brands worldwide in August 2026?

- In August 2026, Unicorn gained estimated Share of Search among dartboard brands worldwide, from 77.5% to 80.5%.
- In August 2026, Harrows lost estimated Share of Search among dartboard brands worldwide, from 19.1% to 16.2%.
- Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Unicorn | 80.5% | 1.2M | +22.0% | Unicorn |
| 2 | Harrows | 16.2% | 246K | 0.0% | Harrows |
| 3 | Target Furniture | 2.2% | 33.1K | +22.1% | TARGET FURNITURE FRANCHISE LIMITED |
| 4 | Winmau | 0.98% | 14.8K | 0.0% | Winmau |
| 5 | Bull's | 0.16% | 2.4K | +26.3% | Bull's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Unicorn | 1.2M | 80.3% | 1 |
| Oct 2025 | Harrows | 246K | 16.2% | 2 |
| Oct 2025 | Target Furniture | 33.1K | 2.2% | 3 |
| Oct 2025 | Winmau | 18.1K | 1.2% | 4 |
| Oct 2025 | Bull's | 2.4K | 0.16% | 5 |
| Nov 2025 | Unicorn | 1.2M | 79.7% | 1 |
| Nov 2025 | Harrows | 246K | 16.1% | 2 |
| Nov 2025 | Target Furniture | 33.1K | 2.2% | 3 |
| Nov 2025 | Winmau | 27.1K | 1.8% | 4 |
| Nov 2025 | Bull's | 4.4K | 0.29% | 5 |
| Dec 2025 | Unicorn | 1.2M | 79.7% | 1 |
| Dec 2025 | Harrows | 201K | 13.1% | 2 |
| Dec 2025 | Winmau | 74K | 4.8% | 3 |
| Dec 2025 | Target Furniture | 27.1K | 1.8% | 4 |
| Dec 2025 | Bull's | 8.1K | 0.53% | 5 |
| Jan 2026 | Unicorn | 1.2M | 75.4% | 1 |
| Jan 2026 | Harrows | 246K | 15.2% | 2 |
| Jan 2026 | Winmau | 110K | 6.8% | 3 |
| Jan 2026 | Target Furniture | 33.1K | 2% | 4 |
| Jan 2026 | Bull's | 8.1K | 0.5% | 5 |
| Feb 2026 | Unicorn | 1.2M | 81.2% | 1 |
| Feb 2026 | Harrows | 201K | 13.4% | 2 |
| Feb 2026 | Winmau | 49.5K | 3.3% | 3 |
| Feb 2026 | Target Furniture | 27.1K | 1.8% | 4 |
| Feb 2026 | Bull's | 4.4K | 0.29% | 5 |
| Mar 2026 | Unicorn | 1.2M | 80.1% | 1 |
| Mar 2026 | Harrows | 246K | 16.1% | 2 |
| Mar 2026 | Target Furniture | 27.1K | 1.8% | 3 |
| Mar 2026 | Winmau | 27.1K | 1.8% | 4 |
| Mar 2026 | Bull's | 3.6K | 0.24% | 5 |
| Apr 2026 | Unicorn | 1.2M | 80.4% | 1 |
| Apr 2026 | Harrows | 246K | 16.2% | 2 |
| Apr 2026 | Target Furniture | 27.1K | 1.8% | 3 |
| Apr 2026 | Winmau | 22.2K | 1.5% | 4 |
| Apr 2026 | Bull's | 2.4K | 0.16% | 5 |
| May 2026 | Unicorn | 1.2M | 80.3% | 1 |
| May 2026 | Harrows | 246K | 16.2% | 2 |
| May 2026 | Target Furniture | 33.1K | 2.2% | 3 |
| May 2026 | Winmau | 18.1K | 1.2% | 4 |
| May 2026 | Bull's | 1.9K | 0.13% | 5 |
| Jun 2026 | Unicorn | 1.2M | 80.7% | 1 |
| Jun 2026 | Harrows | 246K | 16.3% | 2 |
| Jun 2026 | Target Furniture | 27.1K | 1.8% | 3 |
| Jun 2026 | Winmau | 14.8K | 0.98% | 4 |
| Jun 2026 | Bull's | 3.6K | 0.24% | 5 |
| Jul 2026 | Unicorn | 1M | 77.5% | 1 |
| Jul 2026 | Harrows | 246K | 19.1% | 2 |
| Jul 2026 | Target Furniture | 27.1K | 2.1% | 3 |
| Jul 2026 | Winmau | 14.8K | 1.1% | 4 |
| Jul 2026 | Bull's | 1.9K | 0.15% | 5 |
| Aug 2026 | Unicorn | 1.2M | 80.5% | 1 |
| Aug 2026 | Harrows | 246K | 16.2% | 2 |
| Aug 2026 | Target Furniture | 33.1K | 2.2% | 3 |
| Aug 2026 | Winmau | 14.8K | 0.98% | 4 |
| Aug 2026 | Bull's | 2.4K | 0.16% | 5 |
| Sep 2026 | Bull's | — | — | — |
| Sep 2026 | Harrows | — | — | — |
| Sep 2026 | Target Furniture | — | — | — |
| Sep 2026 | Unicorn | — | — | — |
| Sep 2026 | Winmau | — | — | — |

## What is being compared

- **Bull's**: Measured on the search term “bulls darts”.
- **Harrows**: Measured on the search term “harrows”.
- **Target Furniture**: Measured on the search term “target furniture”.
- **Unicorn**: Measured on the search term “unicorn”.
- **Winmau**: Measured on the search term “winmau”.

- [Bull's](/demand/global-en/brands/bull-s)
- [Harrows](/demand/global-en/brands/harrows)
- [Target Furniture](/demand/global-en/brands/target-furniture)
- [Unicorn](/demand/global-en/brands/unicorn)
- [Winmau](/demand/global-en/brands/winmau)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among dartboard brands worldwide?

In August 2026, Unicorn was the most searched among dartboard brands worldwide, with an estimated 1.2M branded searches and 80.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Dartboard brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/dartboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/dartboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.