---
title: "Castelli vs Pearl Izumi: Which is more popular by branded search?"
description: "Which is more popular in search, Castelli or Pearl Izumi? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shorts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-shorts/compare/castelli-vs-pearl-izumi"
publisher: "Brandwave"
---

# Castelli vs Pearl Izumi: Which is more popular by branded search?

Which is more popular in search, Castelli or Pearl Izumi? Compare estimated monthly branded-search demand and Share of Search inside the Cycling shorts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Castelli and Pearl Izumi
- **Competitive set**: Cycling shorts
- **Market**: Global
- **Month measured**: Aug 2026
- **Castelli Share of Search**: 23.6%
- **Pearl Izumi Share of Search**: 4.7%

## Which is more popular in search, Castelli or Pearl Izumi?

- In August 2026, Castelli had more branded searches than Pearl Izumi among cycling shorts worldwide. Castelli was estimated to have 165K branded searches compared to Pearl Izumi’s 33.1K, and held a 23.6% Share of Search versus Pearl Izumi’s 4.7%.
- Castelli was ahead of Pearl Izumi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castelli’s estimated Share of Search among cycling shorts worldwide held steady at 23.6%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Pearl Izumi’s estimated Share of Search among cycling shorts worldwide held steady at 4.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

## How did search popularity change for cycling shorts worldwide in August 2026?

- In August 2026, Castelli gained estimated Share of Search among cycling shorts worldwide, from 20.1% to 23.6%.
- Pearl Izumi’s estimated Share of Search among cycling shorts worldwide has lost ground for 3 months in a row, from 5.9% to 4.7% in August 2026.

## Month by month

| Month | Castelli estimated searches | Castelli Share of Search | Castelli rank | Pearl Izumi estimated searches | Pearl Izumi Share of Search | Pearl Izumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 23.6% | 3 | 27.1K | 4.7% | 6 |
| Nov 2025 | 135K | 18.1% | 3 | 33.1K | 4.4% | 6 |
| Dec 2025 | 110K | 20% | 3 | 27.1K | 4.9% | 6 |
| Jan 2026 | 135K | 21.7% | 3 | 27.1K | 4.3% | 6 |
| Feb 2026 | 135K | 24.3% | 2 | 27.1K | 4.9% | 6 |
| Mar 2026 | 135K | 19.7% | 3 | 33.1K | 4.8% | 6 |
| Apr 2026 | 165K | 25.2% | 2 | 33.1K | 5.1% | 6 |
| May 2026 | 165K | 24.2% | 3 | 40.5K | 5.9% | 5 |
| Jun 2026 | 135K | 22.9% | 3 | 33.1K | 5.6% | 5 |
| Jul 2026 | 135K | 20.1% | 3 | 33.1K | 4.9% | 5 |
| Aug 2026 | 165K | 23.6% | 3 | 33.1K | 4.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Castelli’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Castelli**: Measured on the search term “castelli”.
- **Pearl Izumi**: Measured on the search term “pearl izumi”.

- [Castelli profile](/demand/global-en/brands/castelli)
- [Pearl Izumi profile](/demand/global-en/brands/pearl-izumi)
- [All cycling shorts worldwide](/demand/global-en/categories/cycling-shorts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Castelli or Pearl Izumi?

In August 2026, Castelli had more branded searches than Pearl Izumi among cycling shorts worldwide. Castelli was estimated to have 165K branded searches compared to Pearl Izumi’s 33.1K, and held a 23.6% Share of Search versus Pearl Izumi’s 4.7%.

## Cite this page

Brandwave. "Castelli vs Pearl Izumi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/cycling-shorts/compare/castelli-vs-pearl-izumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-shorts/compare/castelli-vs-pearl-izumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.