---
title: "Cycling shoe brands: Which are searched most?"
description: "Compare the cycling shoe brands shoppers choose between. Share of Search among Shimano, Sidi, Giro, Fizik, Bontrager and Lake, the cycling shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-shoe-brands"
publisher: "Brandwave"
---

# Cycling shoe brands: Which are searched most?

Compare the cycling shoe brands shoppers choose between. Share of Search among Shimano, Sidi, Giro, Fizik, Bontrager and Lake, the cycling shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cycling shoe brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shimano, 35.5%

## Which brand is most popular in search among cycling shoe brands worldwide?

- Shimano and Sidi share the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5% in August 2026.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among cycling shoe brands worldwide increased from 24.6% to 35.5%.
- Across the 11 months ending August 2026, Sidi’s estimated Share of Search among cycling shoe brands worldwide decreased from 55% to 35.5%.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide increased from 13.4% to 19.4%.
- Across the 11 months ending August 2026, Fizik’s estimated Share of Search among cycling shoe brands worldwide increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide increased from 2.2% to 3.2%.
- Across the 11 months ending August 2026, Lake’s estimated Share of Search among cycling shoe brands worldwide increased from 0.81% to 1.7%.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among cycling shoe brands worldwide peaked at 35.5% in August 2026 and was lowest at 20.3% in May 2026.
- Across the 11 months ending August 2026, Sidi’s estimated Share of Search among cycling shoe brands worldwide peaked at 58.2% in January 2026 and was lowest at 35.5% in August 2026.
- Across the 11 months ending August 2026, Giro’s estimated Share of Search among cycling shoe brands worldwide peaked at 37.2% in May 2026 and was lowest at 13.4% in March 2026.
- Across the 11 months ending August 2026, Fizik’s estimated Share of Search among cycling shoe brands worldwide peaked at 4.8% in August 2026 and was lowest at 2.7% in May 2026.
- Across the 11 months ending August 2026, Bontrager’s estimated Share of Search among cycling shoe brands worldwide peaked at 3.2% in August 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Shimano rose from 2nd to 1st among cycling shoe brands worldwide.
- Across the 11 months ending August 2026, Sidi fell from 1st to 2nd among cycling shoe brands worldwide.

## Compare search popularity between leading brands

- [Shimano vs Sidi: compare search popularity](/demand/global-en/compare/shimano-vs-sidi): 35.5% Share of Search each.
- [Shimano vs Giro: compare search popularity](/demand/global-en/compare/giro-vs-shimano): 35.5% against 19.4% Share of Search.
- [Shimano vs Fizik: compare search popularity](/demand/global-en/compare/fizik-vs-shimano): 35.5% against 4.8% Share of Search.
- [Shimano vs Bontrager: compare search popularity](/demand/global-en/compare/bontrager-vs-shimano): 35.5% against 3.2% Share of Search.
- [Sidi vs Giro: compare search popularity](/demand/global-en/compare/giro-vs-sidi): 35.5% against 19.4% Share of Search.
- [Sidi vs Fizik: compare search popularity](/demand/global-en/compare/fizik-vs-sidi): 35.5% against 4.8% Share of Search.
- [Sidi vs Bontrager: compare search popularity](/demand/global-en/compare/bontrager-vs-sidi): 35.5% against 3.2% Share of Search.
- [Giro vs Fizik: compare search popularity](/demand/global-en/compare/fizik-vs-giro): 19.4% against 4.8% Share of Search.
- [Giro vs Bontrager: compare search popularity](/demand/global-en/compare/bontrager-vs-giro): 19.4% against 3.2% Share of Search.
- [Fizik vs Bontrager: compare search popularity](/demand/global-en/compare/bontrager-vs-fizik): 4.8% against 3.2% Share of Search.

## How did search popularity change for cycling shoe brands worldwide in August 2026?

- In August 2026, Shimano overtook Sidi to take the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5%.
- In August 2026, Giro gained estimated Share of Search among cycling shoe brands worldwide, from 18% to 19.4%.
- In August 2026, Sidi lost estimated Share of Search among cycling shoe brands worldwide, from 40.2% to 35.5%.
- Fizik’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 2.7% to 4.8% in August 2026.
- Bontrager’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 1.8% to 3.2% in August 2026.
- Lake’s estimated Share of Search among cycling shoe brands worldwide has gained ground for 3 months in a row, from 0.82% to 1.7% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shimano | 35.5% | 368K | 0.0% | Shimano |
| 2 | Sidi | 35.5% | 368K | -18.2% | Sidi |
| 3 | Giro | 19.4% | 201K | 0.0% | Giro |
| 4 | Fizik | 4.8% | 49.5K | 0.0% | Fizik |
| 5 | Bontrager | 3.2% | 33.1K | 0.0% | Bontrager |
| 6 | Lake | 1.7% | 18.1K | 0.0% | Lake |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sidi | 823K | 55% | 1 |
| Oct 2025 | Shimano | 368K | 24.6% | 2 |
| Oct 2025 | Giro | 201K | 13.4% | 3 |
| Oct 2025 | Fizik | 60.5K | 4% | 4 |
| Oct 2025 | Bontrager | 33.1K | 2.2% | 5 |
| Oct 2025 | Lake | 12.1K | 0.81% | 6 |
| Nov 2025 | Sidi | 673K | 53.1% | 1 |
| Nov 2025 | Shimano | 301K | 23.8% | 2 |
| Nov 2025 | Giro | 201K | 15.9% | 3 |
| Nov 2025 | Fizik | 49.5K | 3.9% | 4 |
| Nov 2025 | Bontrager | 27.1K | 2.1% | 5 |
| Nov 2025 | Lake | 14.8K | 1.2% | 6 |
| Dec 2025 | Sidi | 673K | 53% | 1 |
| Dec 2025 | Shimano | 301K | 23.7% | 2 |
| Dec 2025 | Giro | 201K | 15.8% | 3 |
| Dec 2025 | Fizik | 60.5K | 4.8% | 4 |
| Dec 2025 | Bontrager | 22.2K | 1.7% | 5 |
| Dec 2025 | Lake | 12.1K | 0.95% | 6 |
| Jan 2026 | Sidi | 823K | 58.2% | 1 |
| Jan 2026 | Shimano | 301K | 21.3% | 2 |
| Jan 2026 | Giro | 201K | 14.2% | 3 |
| Jan 2026 | Fizik | 49.5K | 3.5% | 4 |
| Jan 2026 | Bontrager | 27.1K | 1.9% | 5 |
| Jan 2026 | Lake | 12.1K | 0.86% | 6 |
| Feb 2026 | Sidi | 823K | 58.2% | 1 |
| Feb 2026 | Shimano | 301K | 21.3% | 2 |
| Feb 2026 | Giro | 201K | 14.2% | 3 |
| Feb 2026 | Fizik | 49.5K | 3.5% | 4 |
| Feb 2026 | Bontrager | 27.1K | 1.9% | 5 |
| Feb 2026 | Lake | 12.1K | 0.86% | 6 |
| Mar 2026 | Sidi | 823K | 54.9% | 1 |
| Mar 2026 | Shimano | 368K | 24.5% | 2 |
| Mar 2026 | Giro | 201K | 13.4% | 3 |
| Mar 2026 | Fizik | 60.5K | 4% | 4 |
| Mar 2026 | Bontrager | 33.1K | 2.2% | 5 |
| Mar 2026 | Lake | 14.8K | 0.99% | 6 |
| Apr 2026 | Sidi | 673K | 46.6% | 1 |
| Apr 2026 | Shimano | 450K | 31.2% | 2 |
| Apr 2026 | Giro | 201K | 13.9% | 3 |
| Apr 2026 | Fizik | 60.5K | 4.2% | 4 |
| Apr 2026 | Bontrager | 40.5K | 2.8% | 5 |
| Apr 2026 | Lake | 18.1K | 1.3% | 6 |
| May 2026 | Giro | 823K | 37.2% | 1 |
| May 2026 | Sidi | 823K | 37.2% | 2 |
| May 2026 | Shimano | 450K | 20.3% | 3 |
| May 2026 | Fizik | 60.5K | 2.7% | 4 |
| May 2026 | Bontrager | 40.5K | 1.8% | 5 |
| May 2026 | Lake | 18.1K | 0.82% | 6 |
| Jun 2026 | Sidi | 673K | 48.5% | 1 |
| Jun 2026 | Shimano | 368K | 26.5% | 2 |
| Jun 2026 | Giro | 246K | 17.7% | 3 |
| Jun 2026 | Fizik | 49.5K | 3.6% | 4 |
| Jun 2026 | Bontrager | 33.1K | 2.4% | 5 |
| Jun 2026 | Lake | 18.1K | 1.3% | 6 |
| Jul 2026 | Sidi | 450K | 40.2% | 1 |
| Jul 2026 | Shimano | 368K | 32.9% | 2 |
| Jul 2026 | Giro | 201K | 18% | 3 |
| Jul 2026 | Fizik | 49.5K | 4.4% | 4 |
| Jul 2026 | Bontrager | 33.1K | 3% | 5 |
| Jul 2026 | Lake | 18.1K | 1.6% | 6 |
| Aug 2026 | Shimano | 368K | 35.5% | 1 |
| Aug 2026 | Sidi | 368K | 35.5% | 2 |
| Aug 2026 | Giro | 201K | 19.4% | 3 |
| Aug 2026 | Fizik | 49.5K | 4.8% | 4 |
| Aug 2026 | Bontrager | 33.1K | 3.2% | 5 |
| Aug 2026 | Lake | 18.1K | 1.7% | 6 |
| Sep 2026 | Bontrager | — | — | — |
| Sep 2026 | Fizik | — | — | — |
| Sep 2026 | Giro | — | — | — |
| Sep 2026 | Lake | — | — | — |
| Sep 2026 | Shimano | — | — | — |
| Sep 2026 | Sidi | — | — | — |

## What is being compared

- **Bontrager**: Measured on the search term “bontrager”.
- **Fizik**: Measured on the search term “fizik”.
- **Giro**: Measured on the search term “giro”.
- **Lake**: Measured on the search term “lake cycling shoes”.
- **Shimano**: Measured on the search term “shimano”.
- **Sidi**: Measured on the search term “sidi”.

- [Bontrager](/demand/global-en/brands/bontrager)
- [Fizik](/demand/global-en/brands/fizik)
- [Giro](/demand/global-en/brands/giro)
- [Lake](/demand/global-en/brands/lake-cycling)
- [Shimano](/demand/global-en/brands/shimano)
- [Sidi](/demand/global-en/brands/sidi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cycling shoe brands worldwide?

Shimano and Sidi share the highest estimated Share of Search among cycling shoe brands worldwide, at 35.5% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cycling shoe brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cycling-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.