---
title: "Assos vs Gore Wear: Which is searched more?"
description: "Which is more popular in search, Assos or Gore Wear? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jerseys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-jerseys/compare/assos-vs-gore-wear"
publisher: "Brandwave"
---

# Assos vs Gore Wear: Which is searched more?

Which is more popular in search, Assos or Gore Wear? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jerseys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Assos and Gore Wear
- **Competitive set**: Cycling jerseys
- **Market**: Global
- **Month measured**: Aug 2026
- **Assos Share of Search**: 36.2%
- **Gore Wear Share of Search**: 3.3%

## Which is more popular in search, Assos or Gore Wear?

- In August 2026, Assos had more branded searches than Gore Wear among cycling jerseys worldwide. Assos was estimated to have 246K branded searches compared to Gore Wear’s 22.2K, and held a 36.2% Share of Search versus Gore Wear’s 3.3%.
- Assos was ahead of Gore Wear in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Assos’ estimated Share of Search among cycling jerseys worldwide moved from 30.5% to 36.2%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Gore Wear’s estimated Share of Search among cycling jerseys worldwide moved from 7.5% to 3.3%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

## How did search popularity change for cycling jerseys worldwide in August 2026?

- In August 2026, Assos lost estimated Share of Search among cycling jerseys worldwide, from 37.5% to 36.2%.
- Gore Wear’s estimated Share of Search among cycling jerseys worldwide has lost ground for 3 months in a row, from 5.1% to 3.3% in August 2026.

## Month by month

| Month | Assos estimated searches | Assos Share of Search | Assos rank | Gore Wear estimated searches | Gore Wear Share of Search | Gore Wear rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 30.5% | 1 | 40.5K | 7.5% | 4 |
| Nov 2025 | 201K | 28.2% | 1 | 135K | 18.9% | 4 |
| Dec 2025 | 165K | 31.5% | 1 | 49.5K | 9.5% | 4 |
| Jan 2026 | 165K | 28% | 1 | 90.5K | 15.4% | 4 |
| Feb 2026 | 135K | 25.5% | 1 | 90.5K | 17.1% | 4 |
| Mar 2026 | 201K | 30.7% | 1 | 110K | 16.8% | 4 |
| Apr 2026 | 201K | 32.2% | 1 | 49.5K | 7.9% | 4 |
| May 2026 | 201K | 30.8% | 1 | 33.1K | 5.1% | 5 |
| Jun 2026 | 201K | 35.5% | 1 | 22.2K | 3.9% | 5 |
| Jul 2026 | 246K | 37.5% | 1 | 22.2K | 3.4% | 5 |
| Aug 2026 | 246K | 36.2% | 1 | 22.2K | 3.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Assos’ and Gore Wear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Assos**: Measured on the search term “assos”.
- **Gore Wear**: Measured on the search term “gore wear”.

- [Assos profile](/demand/global-en/brands/assos)
- [Gore Wear profile](/demand/global-en/brands/gore-wear)
- [All cycling jerseys worldwide](/demand/global-en/categories/cycling-jerseys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Assos or Gore Wear?

In August 2026, Assos had more branded searches than Gore Wear among cycling jerseys worldwide. Assos was estimated to have 246K branded searches compared to Gore Wear’s 22.2K, and held a 36.2% Share of Search versus Gore Wear’s 3.3%.

## Cite this page

Brandwave. "Assos vs Gore Wear: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cycling-jerseys/compare/assos-vs-gore-wear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-jerseys/compare/assos-vs-gore-wear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.