---
title: "Assos vs Rapha: Which is searched more?"
description: "Which is more popular in search, Assos or Rapha? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-jersey-brands/compare/assos-vs-rapha"
publisher: "Brandwave"
---

# Assos vs Rapha: Which is searched more?

Which is more popular in search, Assos or Rapha? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Assos and Rapha
- **Competitive set**: Cycling jersey brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Assos Share of Search**: 40.2%
- **Rapha Share of Search**: 32.9%

## Which is more popular in search, Assos or Rapha?

- In September 2026, Assos had more branded searches than Rapha among cycling jersey brands worldwide. Assos was estimated to have 165K branded searches compared to Rapha’s 135K, and held a 40.2% Share of Search versus Rapha’s 32.9%.
- Assos was ahead of Rapha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ estimated Share of Search among cycling jersey brands worldwide moved from 35.5% to 40.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Rapha’s estimated Share of Search among cycling jersey brands worldwide moved from 35.5% to 32.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for cycling jersey brands worldwide in September 2026?

- Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Assos estimated searches | Assos Share of Search | Assos rank | Rapha estimated searches | Rapha Share of Search | Rapha rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 35.5% | 1 | 165K | 35.5% | 2 |
| Nov 2025 | 201K | 37.4% | 1 | 201K | 37.4% | 2 |
| Dec 2025 | 165K | 37.5% | 1 | 165K | 37.5% | 2 |
| Jan 2026 | 165K | 35.5% | 1 | 165K | 35.5% | 2 |
| Feb 2026 | 135K | 33.3% | 1 | 135K | 33.3% | 3 |
| Mar 2026 | 201K | 40.1% | 1 | 165K | 32.9% | 2 |
| Apr 2026 | 201K | 37.9% | 1 | 165K | 31.1% | 3 |
| May 2026 | 201K | 35.4% | 1 | 201K | 35.4% | 2 |
| Jun 2026 | 201K | 40.1% | 1 | 165K | 32.9% | 2 |
| Jul 2026 | 246K | 42.3% | 1 | 201K | 34.5% | 2 |
| Aug 2026 | 246K | 40.2% | 1 | 201K | 32.8% | 2 |
| Sep 2026 | 165K | 40.2% | 1 | 135K | 32.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Assos’ and Rapha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Assos**: Measured on the search term “assos”.
- **Rapha**: Measured on the search term “rapha”.

- [Assos profile](/demand/global-en/brands/assos)
- [Rapha profile](/demand/global-en/brands/rapha)
- [All cycling jersey brands worldwide](/demand/global-en/categories/cycling-jersey-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Assos or Rapha?

In September 2026, Assos had more branded searches than Rapha among cycling jersey brands worldwide. Assos was estimated to have 165K branded searches compared to Rapha’s 135K, and held a 40.2% Share of Search versus Rapha’s 32.9%.

## Cite this page

Brandwave. "Assos vs Rapha: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cycling-jersey-brands/compare/assos-vs-rapha

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-jersey-brands/compare/assos-vs-rapha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.