--- title: "Cycling helmet brands: Which are searched most?" description: "Compare the cycling helmet brands people buy. Share of Search among Bell, Giro and POC, the cycling helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-helmet-brands" publisher: "Brandwave" --- # Cycling helmet brands: Which are searched most? Compare the cycling helmet brands people buy. Share of Search among Bell, Giro and POC, the cycling helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cycling helmet brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bell, 42.3% ## Which brand is most popular in search among cycling helmet brands worldwide? - In September 2026, Bell was the most searched among cycling helmet brands worldwide, with an estimated 74K branded searches and 42.3% estimated Share of Search within this set. - Giro is in 2nd place, 7.8 percentage points behind at 34.5% Share of Search. - Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide decreased from 45.4% to 42.3%. - Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide increased from 20.3% to 23.2%. - Across the 12 months ending September 2026, Bell’s estimated Share of Search among cycling helmet brands worldwide peaked at 46.4% in June 2026 and was lowest at 26.4% in July 2026. - Across the 12 months ending September 2026, Giro’s estimated Share of Search among cycling helmet brands worldwide peaked at 59.2% in July 2026 and was lowest at 32.8% in June 2026. - Across the 12 months ending September 2026, POC’s estimated Share of Search among cycling helmet brands worldwide peaked at 26.5% in February 2026 and was lowest at 14.4% in July 2026. - Across the 12 months ending September 2026, Giro held steady: its estimated Share of Search among cycling helmet brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bell vs Giro: compare search popularity](/demand/global-en/compare/bell-helmets-vs-giro): 42.3% against 34.5% Share of Search. - [Bell vs POC: compare search popularity](/demand/global-en/compare/bell-helmets-vs-poc-sports): 42.3% against 23.2% Share of Search. - [Giro vs POC: compare search popularity](/demand/global-en/compare/giro-vs-poc-sports): 34.5% against 23.2% Share of Search. ## How did search popularity change for cycling helmet brands worldwide in September 2026? - In September 2026, Bell overtook Giro to become the leader among cycling helmet brands worldwide, with 42.3% estimated Share of Search. - In September 2026, POC gained estimated Share of Search among cycling helmet brands worldwide, from 20.3% to 23.2%. - In September 2026, Giro lost estimated Share of Search among cycling helmet brands worldwide, from 49.3% to 34.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bell | 42.3% | 74K | 0.0% | Bell | | 2 | Giro | 34.5% | 60.3K | -49.8% | Giro | | 3 | POC | 23.2% | 40.5K | -18.2% | POC | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bell | 90.5K | 45.4% | 1 | | Oct 2025 | Giro | 68.3K | 34.3% | 2 | | Oct 2025 | POC | 40.5K | 20.3% | 3 | | Nov 2025 | Giro | 76.6K | 38.3% | 1 | | Nov 2025 | Bell | 74K | 37% | 2 | | Nov 2025 | POC | 49.5K | 24.7% | 3 | | Dec 2025 | Giro | 93.1K | 43% | 1 | | Dec 2025 | Bell | 74K | 34.2% | 2 | | Dec 2025 | POC | 49.5K | 22.9% | 3 | | Jan 2026 | Giro | 90.8K | 42.4% | 1 | | Jan 2026 | Bell | 74K | 34.5% | 2 | | Jan 2026 | POC | 49.5K | 23.1% | 3 | | Feb 2026 | Bell | 74K | 39.6% | 1 | | Feb 2026 | Giro | 63.2K | 33.9% | 2 | | Feb 2026 | POC | 49.5K | 26.5% | 3 | | Mar 2026 | Bell | 90.5K | 42.3% | 1 | | Mar 2026 | Giro | 73.7K | 34.5% | 2 | | Mar 2026 | POC | 49.5K | 23.2% | 3 | | Apr 2026 | Bell | 90.5K | 41.5% | 1 | | Apr 2026 | Giro | 78.1K | 35.8% | 2 | | Apr 2026 | POC | 49.5K | 22.7% | 3 | | May 2026 | Bell | 90.5K | 41.3% | 1 | | May 2026 | Giro | 79.1K | 36.1% | 2 | | May 2026 | POC | 49.5K | 22.6% | 3 | | Jun 2026 | Bell | 90.5K | 46.4% | 1 | | Jun 2026 | Giro | 63.9K | 32.8% | 2 | | Jun 2026 | POC | 40.5K | 20.8% | 3 | | Jul 2026 | Giro | 166K | 59.2% | 1 | | Jul 2026 | Bell | 74K | 26.4% | 2 | | Jul 2026 | POC | 40.5K | 14.4% | 3 | | Aug 2026 | Giro | 120K | 49.3% | 1 | | Aug 2026 | Bell | 74K | 30.4% | 2 | | Aug 2026 | POC | 49.5K | 20.3% | 3 | | Sep 2026 | Bell | 74K | 42.3% | 1 | | Sep 2026 | Giro | 60.3K | 34.5% | 2 | | Sep 2026 | POC | 40.5K | 23.2% | 3 | ## What is being compared - **Bell**: Measured on the search term “bell helmet”. - **Giro**: Measured on the search terms “giro bike”, “giro bike helmet”, “giro cycling helmet” and “giro helmet”, summed into one figure. - **POC**: Measured on the search term “poc helmet”. - [Bell](/demand/global-en/brands/bell-helmets) - [Giro](/demand/global-en/brands/giro) - [POC](/demand/global-en/brands/poc-sports) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cycling helmet brands worldwide? In September 2026, Bell was the most searched among cycling helmet brands worldwide, with an estimated 74K branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cycling helmet brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cycling-helmet-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.