--- title: "Cycling apps: Which brands are most popular in search?" description: "Compare the apps cyclists train and navigate with. Share of Search among Strava, Komoot, Zwift, Wahoo and TrainerRoad, the cycling apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cycling-apps" publisher: "Brandwave" --- # Cycling apps: Which brands are most popular in search? Compare the apps cyclists train and navigate with. Share of Search among Strava, Komoot, Zwift, Wahoo and TrainerRoad, the cycling apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cycling apps - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Strava, 60% ## Which brand is most popular in search among cycling apps worldwide? - In August 2026, Strava was the most searched among cycling apps worldwide, with an estimated 2.2M branded searches and 60% estimated Share of Search within this set. - Komoot is in 2nd place, 33.2 percentage points behind at 26.8% Share of Search. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide decreased from 64.3% to 60%. - Across the 11 months ending August 2026, Komoot’s estimated Share of Search among cycling apps worldwide increased from 15.8% to 26.8%. - Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide decreased from 16.1% to 10.4%. - Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among cycling apps worldwide decreased from 3% to 2.3%. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide peaked at 64.4% in January 2026 and was lowest at 56.7% in July 2026. - Across the 11 months ending August 2026, Komoot’s estimated Share of Search among cycling apps worldwide peaked at 31% in July 2026 and was lowest at 12.8% in December 2025. - Across the 11 months ending August 2026, Zwift’s estimated Share of Search among cycling apps worldwide peaked at 21.9% in November 2025 and was lowest at 6.8% in June 2026. - Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among cycling apps worldwide peaked at 4% in November 2025 and was lowest at 1.8% in June 2026. - Across the 11 months ending August 2026, Komoot rose from 3rd to 2nd among cycling apps worldwide. - Across the 11 months ending August 2026, Zwift fell from 2nd to 3rd among cycling apps worldwide. - Across the 11 months ending August 2026, TrainerRoad held steady: its estimated Share of Search among cycling apps worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Strava vs Komoot: compare search popularity](/demand/global-en/compare/komoot-vs-strava): 60% against 26.8% Share of Search. - [Strava vs Zwift: compare search popularity](/demand/global-en/compare/strava-vs-zwift): 60% against 10.4% Share of Search. - [Strava vs Wahoo: compare search popularity](/demand/global-en/compare/strava-vs-wahoo): 60% against 2.3% Share of Search. - [Komoot vs Zwift: compare search popularity](/demand/global-en/compare/komoot-vs-zwift): 26.8% against 10.4% Share of Search. - [Komoot vs Wahoo: compare search popularity](/demand/global-en/compare/komoot-vs-wahoo): 26.8% against 2.3% Share of Search. - [Zwift vs Wahoo: compare search popularity](/demand/global-en/compare/wahoo-vs-zwift): 10.4% against 2.3% Share of Search. ## How did search popularity change for cycling apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%. - In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%. - In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%. - Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. - Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Strava | 60% | 2.2M | +22.4% | Strava | | 2 | Komoot | 26.8% | 1M | 0.0% | Komoot | | 3 | Zwift | 10.4% | 389K | +26.0% | Zwift | | 4 | Wahoo | 2.3% | 86.4K | +17.7% | Wahoo | | 5 | TrainerRoad | 0.48% | 18.1K | +22.3% | TrainerRoad | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Strava | 2.2M | 64.3% | 1 | | Oct 2025 | Zwift | 561K | 16.1% | 2 | | Oct 2025 | Komoot | 550K | 15.8% | 3 | | Oct 2025 | Wahoo | 104K | 3% | 4 | | Oct 2025 | TrainerRoad | 27.1K | 0.78% | 5 | | Nov 2025 | Strava | 1.8M | 58.8% | 1 | | Nov 2025 | Zwift | 681K | 21.9% | 2 | | Nov 2025 | Komoot | 450K | 14.5% | 3 | | Nov 2025 | Wahoo | 123K | 4% | 4 | | Nov 2025 | TrainerRoad | 27.1K | 0.87% | 5 | | Dec 2025 | Strava | 1.8M | 63.7% | 1 | | Dec 2025 | Zwift | 545K | 19% | 2 | | Dec 2025 | Komoot | 368K | 12.8% | 3 | | Dec 2025 | Wahoo | 104K | 3.6% | 4 | | Dec 2025 | TrainerRoad | 27.1K | 0.94% | 5 | | Jan 2026 | Strava | 2.2M | 64.4% | 1 | | Jan 2026 | Zwift | 645K | 18.5% | 2 | | Jan 2026 | Komoot | 450K | 12.9% | 3 | | Jan 2026 | Wahoo | 104K | 3% | 4 | | Jan 2026 | TrainerRoad | 40.5K | 1.2% | 5 | | Feb 2026 | Strava | 1.8M | 62.9% | 1 | | Feb 2026 | Komoot | 550K | 18.9% | 2 | | Feb 2026 | Zwift | 430K | 14.8% | 3 | | Feb 2026 | Wahoo | 70.8K | 2.4% | 4 | | Feb 2026 | TrainerRoad | 27.1K | 0.93% | 5 | | Mar 2026 | Strava | 2.2M | 63.7% | 1 | | Mar 2026 | Komoot | 823K | 23.4% | 2 | | Mar 2026 | Zwift | 361K | 10.3% | 3 | | Mar 2026 | Wahoo | 68.5K | 1.9% | 4 | | Mar 2026 | TrainerRoad | 22.2K | 0.63% | 5 | | Apr 2026 | Strava | 2.2M | 61.9% | 1 | | Apr 2026 | Komoot | 1M | 27.6% | 2 | | Apr 2026 | Zwift | 289K | 8% | 3 | | Apr 2026 | Wahoo | 72.9K | 2% | 4 | | Apr 2026 | TrainerRoad | 18.1K | 0.5% | 5 | | May 2026 | Strava | 2.2M | 61.8% | 1 | | May 2026 | Komoot | 1M | 27.6% | 2 | | May 2026 | Zwift | 296K | 8.2% | 3 | | May 2026 | Wahoo | 72.9K | 2% | 4 | | May 2026 | TrainerRoad | 18.1K | 0.5% | 5 | | Jun 2026 | Strava | 2.2M | 62.9% | 1 | | Jun 2026 | Komoot | 1M | 28.1% | 2 | | Jun 2026 | Zwift | 244K | 6.8% | 3 | | Jun 2026 | Wahoo | 63.3K | 1.8% | 4 | | Jun 2026 | TrainerRoad | 14.8K | 0.42% | 5 | | Jul 2026 | Strava | 1.8M | 56.7% | 1 | | Jul 2026 | Komoot | 1M | 31% | 2 | | Jul 2026 | Zwift | 309K | 9.6% | 3 | | Jul 2026 | Wahoo | 73.4K | 2.3% | 4 | | Jul 2026 | TrainerRoad | 14.8K | 0.46% | 5 | | Aug 2026 | Strava | 2.2M | 60% | 1 | | Aug 2026 | Komoot | 1M | 26.8% | 2 | | Aug 2026 | Zwift | 389K | 10.4% | 3 | | Aug 2026 | Wahoo | 86.4K | 2.3% | 4 | | Aug 2026 | TrainerRoad | 18.1K | 0.48% | 5 | | Sep 2026 | Komoot | — | — | — | | Sep 2026 | Strava | — | — | — | | Sep 2026 | TrainerRoad | — | — | — | | Sep 2026 | Wahoo | — | — | — | | Sep 2026 | Zwift | — | — | — | ## What is being compared - **Komoot**: Measured on the search term “komoot”. - **Strava**: Measured on the search term “strava”. - **TrainerRoad**: Measured on the search term “trainerroad”. - **Wahoo**: Measured on the search terms “cycling computer wahoo”, “cycling trainer wahoo”, “wahoo elemnt”, “wahoo kickr” and “wahoofitness com”, summed into one figure. - **Zwift**: Measured on the search terms “zwift”, “zwift com”, “zwift ride” and “zwift trainer”, summed into one figure. - [Komoot](/demand/global-en/brands/komoot) - [Strava](/demand/global-en/brands/strava) - [TrainerRoad](/demand/global-en/brands/trainerroad) - [Wahoo](/demand/global-en/brands/wahoo) - [Zwift](/demand/global-en/brands/zwift) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cycling apps worldwide? In August 2026, Strava was the most searched among cycling apps worldwide, with an estimated 2.2M branded searches and 60% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cycling apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cycling-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cycling-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.