---
title: "Arctic Wolf vs KnowBe4: Which is searched more?"
description: "Which is more popular in search, Arctic Wolf or KnowBe4? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms/compare/arctic-wolf-vs-knowbe4"
publisher: "Brandwave"
---

# Arctic Wolf vs KnowBe4: Which is searched more?

Which is more popular in search, Arctic Wolf or KnowBe4? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity training platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Arctic Wolf and KnowBe4
- **Competitive set**: Cybersecurity training platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Arctic Wolf Share of Search**: 34.5%
- **KnowBe4 Share of Search**: 51.7%

## Which is more popular in search, Arctic Wolf or KnowBe4?

- In August 2026, KnowBe4 had more branded searches than Arctic Wolf among cybersecurity training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Arctic Wolf’s 90.5K, and held a 51.7% Share of Search versus Arctic Wolf’s 34.5%.
- KnowBe4 was ahead of Arctic Wolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide moved from 33.6% to 34.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide moved from 50.8% to 51.7%, and its estimated monthly branded searches moved from 166K to 136K.

## How did search popularity change for cybersecurity training platforms worldwide in August 2026?

- In August 2026, Arctic Wolf gained estimated Share of Search among cybersecurity training platforms worldwide, from 30.1% to 34.5%.
- In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.

## Month by month

| Month | Arctic Wolf estimated searches | Arctic Wolf Share of Search | Arctic Wolf rank | KnowBe4 estimated searches | KnowBe4 Share of Search | KnowBe4 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 33.6% | 2 | 166K | 50.8% | 1 |
| Nov 2025 | 110K | 38.3% | 2 | 136K | 47.3% | 1 |
| Dec 2025 | 110K | 43.2% | 2 | 111K | 43.6% | 1 |
| Jan 2026 | 110K | 38.3% | 2 | 136K | 47.4% | 1 |
| Feb 2026 | 110K | 38.3% | 2 | 136K | 47.3% | 1 |
| Mar 2026 | 110K | 37.8% | 2 | 136K | 46.8% | 1 |
| Apr 2026 | 90.5K | 33.9% | 2 | 136K | 50.9% | 1 |
| May 2026 | 110K | 38.4% | 2 | 136K | 47.4% | 1 |
| Jun 2026 | 90.5K | 33.5% | 2 | 136K | 50.3% | 1 |
| Jul 2026 | 74K | 30.1% | 2 | 136K | 55.3% | 1 |
| Aug 2026 | 90.5K | 34.5% | 2 | 136K | 51.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Arctic Wolf’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Arctic Wolf**: Measured on the search term “arctic wolf”.
- **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure.

- [Arctic Wolf profile](/demand/global-en/brands/arctic-wolf)
- [KnowBe4 profile](/demand/global-en/brands/knowbe4)
- [All cybersecurity training platforms worldwide](/demand/global-en/categories/cybersecurity-training-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Arctic Wolf or KnowBe4?

In August 2026, KnowBe4 had more branded searches than Arctic Wolf among cybersecurity training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Arctic Wolf’s 90.5K, and held a 51.7% Share of Search versus Arctic Wolf’s 34.5%.

## Cite this page

Brandwave. "Arctic Wolf vs KnowBe4: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms/compare/arctic-wolf-vs-knowbe4

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms/compare/arctic-wolf-vs-knowbe4. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.