---
title: "Cybersecurity training platforms: Which brands are most popular in search?"
description: "Compare the cybersecurity training platforms developers choose between. Share of Search among KnowBe4, Arctic Wolf, Infosec, Hoxhunt, Cofense and Wizer, the cybersecurity training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms"
publisher: "Brandwave"
---

# Cybersecurity training platforms: Which brands are most popular in search?

Compare the cybersecurity training platforms developers choose between. Share of Search among KnowBe4, Arctic Wolf, Infosec, Hoxhunt, Cofense and Wizer, the cybersecurity training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cybersecurity training platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: KnowBe4, 51.7%

## Which brand is most popular in search among cybersecurity training platforms worldwide?

- In August 2026, KnowBe4 was the most searched among cybersecurity training platforms worldwide, with an estimated 136K branded searches and 51.7% estimated Share of Search within this set.
- Arctic Wolf is in 2nd place, 17.3 percentage points behind at 34.5% Share of Search.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide increased from 50.8% to 51.7%.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide increased from 33.6% to 34.5%.
- Across the 11 months ending August 2026, Infosec’s estimated Share of Search among cybersecurity training platforms worldwide decreased from 8.3% to 6.9%.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 55.3% in July 2026 and was lowest at 43.6% in December 2025.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 43.2% in December 2025 and was lowest at 30.1% in July 2026.
- Across the 11 months ending August 2026, Infosec’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 8.3% in April 2026 and was lowest at 6.9% in August 2026.
- Across the 11 months ending August 2026, Hoxhunt’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 6.7% in June 2026 and was lowest at 4.8% in December 2025.
- Across the 11 months ending August 2026, Hoxhunt, Cofense and Wizer held steady: their estimated Share of Search among cybersecurity training platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KnowBe4 vs Arctic Wolf: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-knowbe4): 51.7% against 34.5% Share of Search.
- [KnowBe4 vs Infosec: compare search popularity](/demand/global-en/compare/infosec-vs-knowbe4): 51.7% against 6.9% Share of Search.
- [KnowBe4 vs Hoxhunt: compare search popularity](/demand/global-en/compare/hoxhunt-vs-knowbe4): 51.7% against 5.6% Share of Search.
- [Arctic Wolf vs Infosec: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-infosec): 34.5% against 6.9% Share of Search.
- [Arctic Wolf vs Hoxhunt: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-hoxhunt): 34.5% against 5.6% Share of Search.
- [Infosec vs Hoxhunt: compare search popularity](/demand/global-en/compare/hoxhunt-vs-infosec): 6.9% against 5.6% Share of Search.

## How did search popularity change for cybersecurity training platforms worldwide in August 2026?

- In August 2026, Arctic Wolf gained estimated Share of Search among cybersecurity training platforms worldwide, from 30.1% to 34.5%.
- In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.
- Estimated monthly branded searches for Cofense worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
- Estimated monthly branded searches for Infosec worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
- Estimated monthly branded searches for Wizer worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KnowBe4 | 51.7% | 136K | -0.1% | KnowBe4 |
| 2 | Arctic Wolf | 34.5% | 90.5K | +22.3% | Arctic Wolf |
| 3 | Infosec | 6.9% | 18.1K | 0.0% | Infosec |
| 4 | Hoxhunt | 5.6% | 14.8K | 0.0% | Hoxhunt |
| 5 | Cofense | 0.72% | 1.9K | 0.0% | Cofense |
| 6 | Wizer | 0.5% | 1.3K | +30.0% | Wizer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KnowBe4 | 166K | 50.8% | 1 |
| Oct 2025 | Arctic Wolf | 110K | 33.6% | 2 |
| Oct 2025 | Infosec | 27.1K | 8.3% | 3 |
| Oct 2025 | Hoxhunt | 18.1K | 5.5% | 4 |
| Oct 2025 | Cofense | 3.6K | 1.1% | 5 |
| Oct 2025 | Wizer | 1.9K | 0.58% | 6 |
| Nov 2025 | KnowBe4 | 136K | 47.3% | 1 |
| Nov 2025 | Arctic Wolf | 110K | 38.3% | 2 |
| Nov 2025 | Infosec | 22.2K | 7.7% | 3 |
| Nov 2025 | Hoxhunt | 14.8K | 5.2% | 4 |
| Nov 2025 | Cofense | 2.9K | 1% | 5 |
| Nov 2025 | Wizer | 1.3K | 0.45% | 6 |
| Dec 2025 | KnowBe4 | 111K | 43.6% | 1 |
| Dec 2025 | Arctic Wolf | 110K | 43.2% | 2 |
| Dec 2025 | Infosec | 18.1K | 7.1% | 3 |
| Dec 2025 | Hoxhunt | 12.1K | 4.8% | 4 |
| Dec 2025 | Cofense | 2.4K | 0.94% | 5 |
| Dec 2025 | Wizer | 1K | 0.39% | 6 |
| Jan 2026 | KnowBe4 | 136K | 47.4% | 1 |
| Jan 2026 | Arctic Wolf | 110K | 38.3% | 2 |
| Jan 2026 | Infosec | 22.2K | 7.7% | 3 |
| Jan 2026 | Hoxhunt | 14.8K | 5.2% | 4 |
| Jan 2026 | Cofense | 2.9K | 1% | 5 |
| Jan 2026 | Wizer | 1.3K | 0.45% | 6 |
| Feb 2026 | KnowBe4 | 136K | 47.3% | 1 |
| Feb 2026 | Arctic Wolf | 110K | 38.3% | 2 |
| Feb 2026 | Infosec | 22.2K | 7.7% | 3 |
| Feb 2026 | Hoxhunt | 14.8K | 5.2% | 4 |
| Feb 2026 | Cofense | 2.9K | 1% | 5 |
| Feb 2026 | Wizer | 1.3K | 0.45% | 6 |
| Mar 2026 | KnowBe4 | 136K | 46.8% | 1 |
| Mar 2026 | Arctic Wolf | 110K | 37.8% | 2 |
| Mar 2026 | Infosec | 22.2K | 7.6% | 3 |
| Mar 2026 | Hoxhunt | 18.1K | 6.2% | 4 |
| Mar 2026 | Cofense | 2.9K | 1% | 5 |
| Mar 2026 | Wizer | 1.6K | 0.55% | 6 |
| Apr 2026 | KnowBe4 | 136K | 50.9% | 1 |
| Apr 2026 | Arctic Wolf | 90.5K | 33.9% | 2 |
| Apr 2026 | Infosec | 22.2K | 8.3% | 3 |
| Apr 2026 | Hoxhunt | 14.8K | 5.6% | 4 |
| Apr 2026 | Cofense | 2.4K | 0.9% | 5 |
| Apr 2026 | Wizer | 1.3K | 0.49% | 6 |
| May 2026 | KnowBe4 | 136K | 47.4% | 1 |
| May 2026 | Arctic Wolf | 110K | 38.4% | 2 |
| May 2026 | Infosec | 22.2K | 7.8% | 3 |
| May 2026 | Hoxhunt | 14.8K | 5.2% | 4 |
| May 2026 | Cofense | 2.4K | 0.84% | 5 |
| May 2026 | Wizer | 1K | 0.35% | 6 |
| Jun 2026 | KnowBe4 | 136K | 50.3% | 1 |
| Jun 2026 | Arctic Wolf | 90.5K | 33.5% | 2 |
| Jun 2026 | Infosec | 22.2K | 8.2% | 3 |
| Jun 2026 | Hoxhunt | 18.1K | 6.7% | 4 |
| Jun 2026 | Cofense | 2.4K | 0.89% | 5 |
| Jun 2026 | Wizer | 1K | 0.37% | 6 |
| Jul 2026 | KnowBe4 | 136K | 55.3% | 1 |
| Jul 2026 | Arctic Wolf | 74K | 30.1% | 2 |
| Jul 2026 | Infosec | 18.1K | 7.4% | 3 |
| Jul 2026 | Hoxhunt | 14.8K | 6% | 4 |
| Jul 2026 | Cofense | 1.9K | 0.77% | 5 |
| Jul 2026 | Wizer | 1K | 0.41% | 6 |
| Aug 2026 | KnowBe4 | 136K | 51.7% | 1 |
| Aug 2026 | Arctic Wolf | 90.5K | 34.5% | 2 |
| Aug 2026 | Infosec | 18.1K | 6.9% | 3 |
| Aug 2026 | Hoxhunt | 14.8K | 5.6% | 4 |
| Aug 2026 | Cofense | 1.9K | 0.72% | 5 |
| Aug 2026 | Wizer | 1.3K | 0.5% | 6 |
| Sep 2026 | Arctic Wolf | — | — | — |
| Sep 2026 | Cofense | — | — | — |
| Sep 2026 | Hoxhunt | — | — | — |
| Sep 2026 | Infosec | — | — | — |
| Sep 2026 | KnowBe4 | — | — | — |
| Sep 2026 | Wizer | — | — | — |

## What is being compared

- **Arctic Wolf**: Measured on the search term “arctic wolf”.
- **Cofense**: Measured on the search term “cofense”.
- **Hoxhunt**: Measured on the search terms “hoxhunt” and “hoxhunt com”, summed into one figure.
- **Infosec**: Measured on the search term “infosec”.
- **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure.
- **Wizer**: Measured on the search term “wizer training”.

- [Arctic Wolf](/demand/global-en/brands/arctic-wolf)
- [Cofense](/demand/global-en/brands/cofense)
- [Hoxhunt](/demand/global-en/brands/hoxhunt)
- [Infosec](/demand/global-en/brands/infosec)
- [KnowBe4](/demand/global-en/brands/knowbe4)
- [Wizer](/demand/global-en/brands/wizer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cybersecurity training platforms worldwide?

In August 2026, KnowBe4 was the most searched among cybersecurity training platforms worldwide, with an estimated 136K branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cybersecurity training platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cybersecurity-training-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.