--- title: "Cutting boards: Which brands are most popular in search?" description: "Compare the cutting boards people buy. Share of Search among Joseph Joseph, Epicurean, John Boos, Bambusi, Royal Craft Wood and Oxo, the cutting boards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cutting-boards" publisher: "Brandwave" --- # Cutting boards: Which brands are most popular in search? Compare the cutting boards people buy. Share of Search among Joseph Joseph, Epicurean, John Boos, Bambusi, Royal Craft Wood and Oxo, the cutting boards Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cutting boards - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Joseph Joseph, 76.6% ## Which brand is most popular in search among cutting boards worldwide? - In August 2026, Joseph Joseph was the most searched among cutting boards worldwide, with an estimated 135K branded searches and 76.6% estimated Share of Search within this set. - Epicurean is in 2nd place, 57.8 percentage points behind at 18.8% Share of Search. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among cutting boards worldwide peaked at 76.6% in October 2025 and was lowest at 69.5% in December 2025. - Across the 11 months ending August 2026, Epicurean’s estimated Share of Search among cutting boards worldwide peaked at 25.5% in November 2025 and was lowest at 18.8% in March 2026. - Across the 11 months ending August 2026, Joseph Joseph, Epicurean, John Boos, Bambusi, Royal Craft Wood and Oxo held steady: their estimated Share of Search among cutting boards worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Joseph Joseph vs Epicurean: compare search popularity](/demand/global-en/compare/epicurean-vs-joseph-joseph): 76.6% against 18.8% Share of Search. - [Joseph Joseph vs John Boos: compare search popularity](/demand/global-en/compare/john-boos-vs-joseph-joseph): 76.6% against 3.7% Share of Search. - [Epicurean vs John Boos: compare search popularity](/demand/global-en/compare/epicurean-vs-john-boos): 18.8% against 3.7% Share of Search. ## How did search popularity change for cutting boards worldwide in August 2026? - In August 2026, Joseph Joseph gained estimated Share of Search among cutting boards worldwide, from 72.7% to 76.6%. - In August 2026, Epicurean lost estimated Share of Search among cutting boards worldwide, from 21.9% to 18.8%. - In August 2026, John Boos lost estimated Share of Search among cutting boards worldwide, from 4.4% to 3.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Joseph Joseph | 76.6% | 135K | +22.7% | Joseph Joseph | | 2 | Epicurean | 18.8% | 33.1K | 0.0% | Epicurean | | 3 | John Boos | 3.7% | 6.6K | 0.0% | John Boos | | 4 | Bambusi | 0.41% | 720 | 0.0% | Bambusi | | 5 | Royal Craft Wood | 0.33% | 590 | 0.0% | Royal Craft Wood | | 6 | Oxo | 0.15% | 260 | 0.0% | Oxo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Joseph Joseph | 135K | 76.6% | 1 | | Oct 2025 | Epicurean | 33.1K | 18.8% | 2 | | Oct 2025 | John Boos | 6.6K | 3.7% | 3 | | Oct 2025 | Bambusi | 720 | 0.41% | 4 | | Oct 2025 | Royal Craft Wood | 590 | 0.33% | 5 | | Oct 2025 | Oxo | 260 | 0.15% | 6 | | Nov 2025 | Joseph Joseph | 165K | 69.6% | 1 | | Nov 2025 | Epicurean | 60.5K | 25.5% | 2 | | Nov 2025 | John Boos | 9.9K | 4.2% | 3 | | Nov 2025 | Bambusi | 720 | 0.3% | 4 | | Nov 2025 | Royal Craft Wood | 590 | 0.25% | 5 | | Nov 2025 | Oxo | 320 | 0.14% | 6 | | Dec 2025 | Joseph Joseph | 165K | 69.5% | 1 | | Dec 2025 | Epicurean | 60.5K | 25.5% | 2 | | Dec 2025 | John Boos | 9.9K | 4.2% | 3 | | Dec 2025 | Bambusi | 880 | 0.37% | 4 | | Dec 2025 | Royal Craft Wood | 880 | 0.37% | 5 | | Dec 2025 | Oxo | 320 | 0.13% | 6 | | Jan 2026 | Joseph Joseph | 165K | 72.9% | 1 | | Jan 2026 | Epicurean | 49.5K | 21.9% | 2 | | Jan 2026 | John Boos | 9.9K | 4.4% | 3 | | Jan 2026 | Bambusi | 720 | 0.32% | 4 | | Jan 2026 | Royal Craft Wood | 720 | 0.32% | 5 | | Jan 2026 | Oxo | 590 | 0.26% | 6 | | Feb 2026 | Joseph Joseph | 135K | 76.6% | 1 | | Feb 2026 | Epicurean | 33.1K | 18.8% | 2 | | Feb 2026 | John Boos | 6.6K | 3.7% | 3 | | Feb 2026 | Bambusi | 880 | 0.5% | 4 | | Feb 2026 | Royal Craft Wood | 480 | 0.27% | 5 | | Feb 2026 | Oxo | 260 | 0.15% | 6 | | Mar 2026 | Joseph Joseph | 135K | 76.5% | 1 | | Mar 2026 | Epicurean | 33.1K | 18.8% | 2 | | Mar 2026 | John Boos | 6.6K | 3.7% | 3 | | Mar 2026 | Bambusi | 880 | 0.5% | 4 | | Mar 2026 | Royal Craft Wood | 590 | 0.33% | 5 | | Mar 2026 | Oxo | 260 | 0.15% | 6 | | Apr 2026 | Joseph Joseph | 135K | 76.5% | 1 | | Apr 2026 | Epicurean | 33.1K | 18.8% | 2 | | Apr 2026 | John Boos | 6.6K | 3.7% | 3 | | Apr 2026 | Bambusi | 880 | 0.5% | 4 | | Apr 2026 | Royal Craft Wood | 590 | 0.33% | 5 | | Apr 2026 | Oxo | 260 | 0.15% | 6 | | May 2026 | Joseph Joseph | 110K | 72.6% | 1 | | May 2026 | Epicurean | 33.1K | 21.8% | 2 | | May 2026 | John Boos | 6.6K | 4.4% | 3 | | May 2026 | Bambusi | 880 | 0.58% | 4 | | May 2026 | Royal Craft Wood | 590 | 0.39% | 5 | | May 2026 | Oxo | 320 | 0.21% | 6 | | Jun 2026 | Joseph Joseph | 110K | 72.8% | 1 | | Jun 2026 | Epicurean | 33.1K | 21.9% | 2 | | Jun 2026 | John Boos | 6.6K | 4.4% | 3 | | Jun 2026 | Bambusi | 720 | 0.48% | 4 | | Jun 2026 | Royal Craft Wood | 480 | 0.32% | 5 | | Jun 2026 | Oxo | 260 | 0.17% | 6 | | Jul 2026 | Joseph Joseph | 110K | 72.7% | 1 | | Jul 2026 | Epicurean | 33.1K | 21.9% | 2 | | Jul 2026 | John Boos | 6.6K | 4.4% | 3 | | Jul 2026 | Bambusi | 720 | 0.48% | 4 | | Jul 2026 | Royal Craft Wood | 590 | 0.39% | 5 | | Jul 2026 | Oxo | 260 | 0.17% | 6 | | Aug 2026 | Joseph Joseph | 135K | 76.6% | 1 | | Aug 2026 | Epicurean | 33.1K | 18.8% | 2 | | Aug 2026 | John Boos | 6.6K | 3.7% | 3 | | Aug 2026 | Bambusi | 720 | 0.41% | 4 | | Aug 2026 | Royal Craft Wood | 590 | 0.33% | 5 | | Aug 2026 | Oxo | 260 | 0.15% | 6 | | Sep 2026 | Bambusi | — | — | — | | Sep 2026 | Epicurean | — | — | — | | Sep 2026 | John Boos | — | — | — | | Sep 2026 | Joseph Joseph | — | — | — | | Sep 2026 | Oxo | — | — | — | | Sep 2026 | Royal Craft Wood | — | — | — | ## What is being compared - **Bambusi**: Measured on the search term “bambusi”. - **Epicurean**: Measured on the search term “epicurean cutting board”. - **John Boos**: Measured on the search term “john boos”. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **Oxo**: Measured on the search term “oxo soup”. - **Royal Craft Wood**: Measured on the search term “royal craft wood”. - [Bambusi](/demand/global-en/brands/bambusi) - [Epicurean](/demand/global-en/brands/epicurean) - [John Boos](/demand/global-en/brands/john-boos) - [Joseph Joseph](/demand/global-en/brands/joseph-joseph) - [Oxo](/demand/global-en/brands/oxo) - [Royal Craft Wood](/demand/global-en/brands/royal-craft-wood) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cutting boards worldwide? In August 2026, Joseph Joseph was the most searched among cutting boards worldwide, with an estimated 135K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cutting boards: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cutting-boards This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cutting-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.