---
title: "Cuticle care brands: Which brands are most popular in search?"
description: "Compare the cuticle care brands people search for. Share of Search among Blue Cross, CND, OPI, Essie, Sally Hansen and Cuticle Buddy, the cuticle care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cuticle-care-brands"
publisher: "Brandwave"
---

# Cuticle care brands: Which brands are most popular in search?

Compare the cuticle care brands people search for. Share of Search among Blue Cross, CND, OPI, Essie, Sally Hansen and Cuticle Buddy, the cuticle care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cuticle care brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Blue Cross, 35.1%

## Which brand is most popular in search among cuticle care brands worldwide?

- In August 2026, Blue Cross was the most searched among cuticle care brands worldwide, with an estimated 246K branded searches and 35.1% estimated Share of Search within this set.
- CND is in 2nd place, 11.6 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Blue Cross’ estimated Share of Search among cuticle care brands worldwide decreased from 44.8% to 35.1%.
- Across the 11 months ending August 2026, CND’s estimated Share of Search among cuticle care brands worldwide increased from 20.1% to 23.5%.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among cuticle care brands worldwide increased from 20.1% to 23.5%.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide increased from 9% to 10.6%.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among cuticle care brands worldwide increased from 6% to 7.1%.
- Across the 11 months ending August 2026, Blue Cross’ estimated Share of Search among cuticle care brands worldwide peaked at 46.4% in December 2025 and was lowest at 33.4% in July 2026.
- Across the 11 months ending August 2026, CND’s estimated Share of Search among cuticle care brands worldwide peaked at 24.2% in June 2026 and was lowest at 20.1% in January 2026.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among cuticle care brands worldwide peaked at 23.5% in August 2026 and was lowest at 17% in December 2025.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among cuticle care brands worldwide peaked at 14.9% in July 2026 and was lowest at 8.2% in February 2026.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among cuticle care brands worldwide peaked at 8.9% in June 2026 and was lowest at 6% in January 2026.
- Across the 11 months ending August 2026, Cuticle Buddy held steady: its estimated Share of Search among cuticle care brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Blue Cross vs CND: compare search popularity](/demand/global-en/compare/blue-cross-vs-cnd): 35.1% against 23.5% Share of Search.
- [Blue Cross vs OPI: compare search popularity](/demand/global-en/compare/blue-cross-vs-opi): 35.1% against 23.5% Share of Search.
- [Blue Cross vs Essie: compare search popularity](/demand/global-en/compare/blue-cross-vs-essie): 35.1% against 10.6% Share of Search.
- [Blue Cross vs Sally Hansen: compare search popularity](/demand/global-en/compare/blue-cross-vs-sally-hansen): 35.1% against 7.1% Share of Search.
- [CND vs OPI: compare search popularity](/demand/global-en/compare/cnd-vs-opi): 23.5% Share of Search each.
- [CND vs Essie: compare search popularity](/demand/global-en/compare/cnd-vs-essie): 23.5% against 10.6% Share of Search.
- [CND vs Sally Hansen: compare search popularity](/demand/global-en/compare/cnd-vs-sally-hansen): 23.5% against 7.1% Share of Search.
- [OPI vs Essie: compare search popularity](/demand/global-en/compare/essie-vs-opi): 23.5% against 10.6% Share of Search.
- [OPI vs Sally Hansen: compare search popularity](/demand/global-en/compare/opi-vs-sally-hansen): 23.5% against 7.1% Share of Search.
- [Essie vs Sally Hansen: compare search popularity](/demand/global-en/compare/essie-vs-sally-hansen): 10.6% against 7.1% Share of Search.

## How did search popularity change for cuticle care brands worldwide in August 2026?

- In August 2026, Blue Cross gained estimated Share of Search among cuticle care brands worldwide, from 33.4% to 35.1%.
- In August 2026, CND gained estimated Share of Search among cuticle care brands worldwide, from 22.4% to 23.5%.
- In August 2026, OPI gained estimated Share of Search among cuticle care brands worldwide, from 22.4% to 23.5%.
- In August 2026, Essie lost estimated Share of Search among cuticle care brands worldwide, from 14.9% to 10.6%.
- Estimated monthly branded searches for Cuticle Buddy worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blue Cross | 35.1% | 246K | -0.0% | Blue Cross |
| 2 | CND | 23.5% | 165K | 0.0% | CND |
| 3 | OPI | 23.5% | 165K | 0.0% | OPI |
| 4 | Essie | 10.6% | 74K | -32.7% | Essie |
| 5 | Sally Hansen | 7.1% | 49.5K | 0.0% | Sally Hansen |
| 6 | Cuticle Buddy | 0.14% | 1K | -23.1% | Cuticle Buddy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blue Cross | 368K | 44.8% | 1 |
| Oct 2025 | CND | 165K | 20.1% | 2 |
| Oct 2025 | OPI | 165K | 20.1% | 3 |
| Oct 2025 | Essie | 74K | 9% | 4 |
| Oct 2025 | Sally Hansen | 49.5K | 6% | 5 |
| Oct 2025 | Cuticle Buddy | 880 | 0.11% | 6 |
| Nov 2025 | Blue Cross | 368K | 44.7% | 1 |
| Nov 2025 | CND | 165K | 20.1% | 2 |
| Nov 2025 | OPI | 165K | 20.1% | 3 |
| Nov 2025 | Essie | 74K | 9% | 4 |
| Nov 2025 | Sally Hansen | 49.5K | 6% | 5 |
| Nov 2025 | Cuticle Buddy | 1K | 0.12% | 6 |
| Dec 2025 | Blue Cross | 368K | 46.4% | 1 |
| Dec 2025 | CND | 165K | 20.8% | 2 |
| Dec 2025 | OPI | 135K | 17% | 3 |
| Dec 2025 | Essie | 74K | 9.3% | 4 |
| Dec 2025 | Sally Hansen | 49.5K | 6.2% | 5 |
| Dec 2025 | Cuticle Buddy | 1K | 0.13% | 6 |
| Jan 2026 | Blue Cross | 368K | 44.8% | 1 |
| Jan 2026 | CND | 165K | 20.1% | 2 |
| Jan 2026 | OPI | 165K | 20.1% | 3 |
| Jan 2026 | Essie | 74K | 9% | 4 |
| Jan 2026 | Sally Hansen | 49.5K | 6% | 5 |
| Jan 2026 | Cuticle Buddy | 1K | 0.12% | 6 |
| Feb 2026 | Blue Cross | 301K | 40.6% | 1 |
| Feb 2026 | CND | 165K | 22.2% | 2 |
| Feb 2026 | OPI | 165K | 22.2% | 3 |
| Feb 2026 | Essie | 60.5K | 8.2% | 4 |
| Feb 2026 | Sally Hansen | 49.5K | 6.7% | 5 |
| Feb 2026 | Cuticle Buddy | 880 | 0.12% | 6 |
| Mar 2026 | Blue Cross | 368K | 44.8% | 1 |
| Mar 2026 | CND | 165K | 20.1% | 2 |
| Mar 2026 | OPI | 165K | 20.1% | 3 |
| Mar 2026 | Essie | 74K | 9% | 4 |
| Mar 2026 | Sally Hansen | 49.5K | 6% | 5 |
| Mar 2026 | Cuticle Buddy | 1K | 0.12% | 6 |
| Apr 2026 | Blue Cross | 301K | 42.3% | 1 |
| Apr 2026 | CND | 165K | 23.2% | 2 |
| Apr 2026 | OPI | 135K | 18.9% | 3 |
| Apr 2026 | Essie | 60.5K | 8.5% | 4 |
| Apr 2026 | Sally Hansen | 49.5K | 6.9% | 5 |
| Apr 2026 | Cuticle Buddy | 1.3K | 0.18% | 6 |
| May 2026 | Blue Cross | 246K | 34.6% | 1 |
| May 2026 | CND | 165K | 23.2% | 2 |
| May 2026 | OPI | 165K | 23.2% | 3 |
| May 2026 | Essie | 74K | 10.4% | 4 |
| May 2026 | Sally Hansen | 60.5K | 8.5% | 5 |
| May 2026 | Cuticle Buddy | 1.3K | 0.18% | 6 |
| Jun 2026 | Blue Cross | 246K | 36.1% | 1 |
| Jun 2026 | CND | 165K | 24.2% | 2 |
| Jun 2026 | OPI | 135K | 19.8% | 3 |
| Jun 2026 | Essie | 74K | 10.9% | 4 |
| Jun 2026 | Sally Hansen | 60.5K | 8.9% | 5 |
| Jun 2026 | Cuticle Buddy | 1.3K | 0.19% | 6 |
| Jul 2026 | Blue Cross | 246K | 33.4% | 1 |
| Jul 2026 | CND | 165K | 22.4% | 2 |
| Jul 2026 | OPI | 165K | 22.4% | 3 |
| Jul 2026 | Essie | 110K | 14.9% | 4 |
| Jul 2026 | Sally Hansen | 49.5K | 6.7% | 5 |
| Jul 2026 | Cuticle Buddy | 1.3K | 0.18% | 6 |
| Aug 2026 | Blue Cross | 246K | 35.1% | 1 |
| Aug 2026 | CND | 165K | 23.5% | 2 |
| Aug 2026 | OPI | 165K | 23.5% | 3 |
| Aug 2026 | Essie | 74K | 10.6% | 4 |
| Aug 2026 | Sally Hansen | 49.5K | 7.1% | 5 |
| Aug 2026 | Cuticle Buddy | 1K | 0.14% | 6 |
| Sep 2026 | Blue Cross | — | — | — |
| Sep 2026 | CND | — | — | — |
| Sep 2026 | Cuticle Buddy | — | — | — |
| Sep 2026 | Essie | — | — | — |
| Sep 2026 | OPI | — | — | — |
| Sep 2026 | Sally Hansen | — | — | — |

## What is being compared

- **Blue Cross**: Measured on the search terms “blue cross” and “blue cross cuticle”, summed into one figure.
- **CND**: Measured on the search term “cnd”.
- **Cuticle Buddy**: Measured on the search term “cuticle buddy”.
- **Essie**: Measured on the search term “essie”.
- **OPI**: Measured on the search term “opi”.
- **Sally Hansen**: Measured on the search term “sally hansen”.

- [Blue Cross](/demand/global-en/brands/blue-cross)
- [CND](/demand/global-en/brands/cnd)
- [Cuticle Buddy](/demand/global-en/brands/cuticle-buddy)
- [Essie](/demand/global-en/brands/essie)
- [OPI](/demand/global-en/brands/opi)
- [Sally Hansen](/demand/global-en/brands/sally-hansen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cuticle care brands worldwide?

In August 2026, Blue Cross was the most searched among cuticle care brands worldwide, with an estimated 246K branded searches and 35.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cuticle care brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cuticle-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cuticle-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.