--- title: "Customer support platforms: Which brands are most popular in search?" description: "Compare help desk and customer support platforms for growing service and ecommerce teams. Share of Search among Zendesk, Freshdesk, Tidio, Help Scout, Crisp, Intercom and Gorgias, the customer support platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-support-platforms" publisher: "Brandwave" --- # Customer support platforms: Which brands are most popular in search? Compare help desk and customer support platforms for growing service and ecommerce teams. Share of Search among Zendesk, Freshdesk, Tidio, Help Scout, Crisp, Intercom and Gorgias, the customer support platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer support platforms - **Market**: Global - **Brands compared**: 7 - **Month measured**: Aug 2026 - **Highest Share of Search**: Zendesk, 65% ## Which brand is most popular in search among customer support platforms worldwide? - In August 2026, Zendesk was the most searched among customer support platforms worldwide, with an estimated 249K branded searches and 65% estimated Share of Search within this set. - Freshdesk is in 2nd place, 48.8 percentage points behind at 16.2% Share of Search. - Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among customer support platforms worldwide increased from 62.8% to 65%. - Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among customer support platforms worldwide decreased from 18.8% to 16.2%. - Across the 11 months ending August 2026, Tidio’s estimated Share of Search among customer support platforms worldwide decreased from 9% to 7.7%. - Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide decreased from 7% to 6%. - Across the 11 months ending August 2026, Crisp’s estimated Share of Search among customer support platforms worldwide increased from 1.2% to 2.7%. - Across the 11 months ending August 2026, Intercom’s estimated Share of Search among customer support platforms worldwide increased from 0.92% to 1.6%. - Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among customer support platforms worldwide peaked at 68.9% in May 2026 and was lowest at 62.1% in November 2025. - Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among customer support platforms worldwide peaked at 19.2% in December 2025 and was lowest at 14% in May 2026. - Across the 11 months ending August 2026, Tidio’s estimated Share of Search among customer support platforms worldwide peaked at 13.2% in April 2026 and was lowest at 7.7% in August 2026. - Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide peaked at 7% in October 2025 and was lowest at 3.5% in March 2026. - Across the 11 months ending August 2026, Crisp’s estimated Share of Search among customer support platforms worldwide peaked at 2.7% in August 2026 and was lowest at 0.88% in January 2026. - Across the 11 months ending August 2026, Intercom’s estimated Share of Search among customer support platforms worldwide peaked at 2.3% in June 2026 and was lowest at 0.88% in December 2025. - Across the 11 months ending August 2026, Gorgias held steady: its estimated Share of Search among customer support platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Zendesk vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-zendesk): 65% against 16.2% Share of Search. - [Zendesk vs Tidio: compare search popularity](/demand/global-en/compare/tidio-vs-zendesk): 65% against 7.7% Share of Search. - [Zendesk vs Help Scout: compare search popularity](/demand/global-en/compare/help-scout-vs-zendesk): 65% against 6% Share of Search. - [Zendesk vs Crisp: compare search popularity](/demand/global-en/compare/crisp-vs-zendesk): 65% against 2.7% Share of Search. - [Freshdesk vs Tidio: compare search popularity](/demand/global-en/compare/freshdesk-vs-tidio): 16.2% against 7.7% Share of Search. - [Freshdesk vs Help Scout: compare search popularity](/demand/global-en/compare/freshdesk-vs-help-scout): 16.2% against 6% Share of Search. - [Freshdesk vs Crisp: compare search popularity](/demand/global-en/compare/crisp-vs-freshdesk): 16.2% against 2.7% Share of Search. - [Tidio vs Help Scout: compare search popularity](/demand/global-en/compare/help-scout-vs-tidio): 7.7% against 6% Share of Search. - [Tidio vs Crisp: compare search popularity](/demand/global-en/compare/crisp-vs-tidio): 7.7% against 2.7% Share of Search. - [Help Scout vs Crisp: compare search popularity](/demand/global-en/compare/crisp-vs-help-scout): 6% against 2.7% Share of Search. ## How did search popularity change for customer support platforms worldwide in August 2026? - In August 2026, Crisp overtook Intercom to rank 5th among customer support platforms worldwide, at 2.7%. - In August 2026, Help Scout gained estimated Share of Search among customer support platforms worldwide, from 5.1% to 6%. - In August 2026, Zendesk lost estimated Share of Search among customer support platforms worldwide, from 66.5% to 65%. - Estimated monthly branded searches for Gorgias worldwide rose 49.1% over 11 measured months, from 2.2K to 3.2K in August 2026. - Estimated monthly branded searches for Intercom worldwide rose 10.3% over 11 measured months, from 5.5K to 6K in August 2026. - Estimated monthly branded searches for Tidio worldwide fell 44.5% over 11 measured months, from 53.5K to 29.7K in August 2026. - Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Zendesk | 65% | 249K | -0.0% | Zendesk | | 2 | Freshdesk | 16.2% | 62.1K | +0.5% | Freshworks | | 3 | Tidio | 7.7% | 29.7K | -2.0% | Tidio | | 4 | Help Scout | 6% | 23.1K | +20.8% | Help Scout | | 5 | Crisp | 2.7% | 10.4K | +108.0% | Crisp | | 6 | Intercom | 1.6% | 6K | -5.5% | Intercom | | 7 | Gorgias | 0.84% | 3.2K | 0.0% | Gorgias | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zendesk | 373K | 62.8% | 1 | | Oct 2025 | Freshdesk | 112K | 18.8% | 2 | | Oct 2025 | Tidio | 53.5K | 9% | 3 | | Oct 2025 | Help Scout | 41.4K | 7% | 4 | | Oct 2025 | Crisp | 7.1K | 1.2% | 5 | | Oct 2025 | Intercom | 5.5K | 0.92% | 6 | | Oct 2025 | Gorgias | 2.2K | 0.36% | 7 | | Nov 2025 | Zendesk | 306K | 62.1% | 1 | | Nov 2025 | Freshdesk | 91.8K | 18.6% | 2 | | Nov 2025 | Tidio | 53.6K | 10.9% | 3 | | Nov 2025 | Help Scout | 28K | 5.7% | 4 | | Nov 2025 | Crisp | 7.1K | 1.4% | 5 | | Nov 2025 | Intercom | 4.4K | 0.89% | 6 | | Nov 2025 | Gorgias | 2.2K | 0.44% | 7 | | Dec 2025 | Zendesk | 305K | 63.9% | 1 | | Dec 2025 | Freshdesk | 91.8K | 19.2% | 2 | | Dec 2025 | Tidio | 44.7K | 9.4% | 3 | | Dec 2025 | Help Scout | 23.1K | 4.8% | 4 | | Dec 2025 | Crisp | 5.8K | 1.2% | 5 | | Dec 2025 | Intercom | 4.2K | 0.88% | 6 | | Dec 2025 | Gorgias | 3.1K | 0.65% | 7 | | Jan 2026 | Zendesk | 373K | 67.2% | 1 | | Jan 2026 | Freshdesk | 92.1K | 16.6% | 2 | | Jan 2026 | Tidio | 53.9K | 9.7% | 3 | | Jan 2026 | Help Scout | 22.9K | 4.1% | 4 | | Jan 2026 | Intercom | 4.9K | 0.89% | 5 | | Jan 2026 | Crisp | 4.9K | 0.88% | 6 | | Jan 2026 | Gorgias | 3.4K | 0.61% | 7 | | Feb 2026 | Zendesk | 307K | 67% | 1 | | Feb 2026 | Freshdesk | 75.6K | 16.5% | 2 | | Feb 2026 | Tidio | 44.8K | 9.8% | 3 | | Feb 2026 | Help Scout | 18.8K | 4.1% | 4 | | Feb 2026 | Intercom | 4.9K | 1.1% | 5 | | Feb 2026 | Crisp | 4.1K | 0.89% | 6 | | Feb 2026 | Gorgias | 3.1K | 0.68% | 7 | | Mar 2026 | Zendesk | 374K | 68.1% | 1 | | Mar 2026 | Freshdesk | 83.9K | 15.3% | 2 | | Mar 2026 | Tidio | 57.9K | 10.5% | 3 | | Mar 2026 | Help Scout | 19K | 3.5% | 4 | | Mar 2026 | Intercom | 7.2K | 1.3% | 5 | | Mar 2026 | Crisp | 5K | 0.91% | 6 | | Mar 2026 | Gorgias | 2.6K | 0.47% | 7 | | Apr 2026 | Zendesk | 251K | 62.1% | 1 | | Apr 2026 | Freshdesk | 62.1K | 15.4% | 2 | | Apr 2026 | Tidio | 53.3K | 13.2% | 3 | | Apr 2026 | Help Scout | 23.2K | 5.7% | 4 | | Apr 2026 | Intercom | 6.8K | 1.7% | 5 | | Apr 2026 | Crisp | 5K | 1.2% | 6 | | Apr 2026 | Gorgias | 2.6K | 0.65% | 7 | | May 2026 | Zendesk | 306K | 68.9% | 1 | | May 2026 | Freshdesk | 62.1K | 14% | 2 | | May 2026 | Tidio | 44.5K | 10% | 3 | | May 2026 | Help Scout | 15.8K | 3.6% | 4 | | May 2026 | Intercom | 8.8K | 2% | 5 | | May 2026 | Crisp | 4.2K | 0.94% | 6 | | May 2026 | Gorgias | 2.7K | 0.6% | 7 | | Jun 2026 | Zendesk | 305K | 65.6% | 1 | | Jun 2026 | Freshdesk | 75.6K | 16.3% | 2 | | Jun 2026 | Tidio | 36.6K | 7.9% | 3 | | Jun 2026 | Help Scout | 23.5K | 5.1% | 4 | | Jun 2026 | Crisp | 10.5K | 2.3% | 5 | | Jun 2026 | Intercom | 10.5K | 2.3% | 6 | | Jun 2026 | Gorgias | 3.2K | 0.68% | 7 | | Jul 2026 | Zendesk | 249K | 66.5% | 1 | | Jul 2026 | Freshdesk | 61.8K | 16.5% | 2 | | Jul 2026 | Tidio | 30.3K | 8.1% | 3 | | Jul 2026 | Help Scout | 19.1K | 5.1% | 4 | | Jul 2026 | Intercom | 6.4K | 1.7% | 5 | | Jul 2026 | Crisp | 5K | 1.3% | 6 | | Jul 2026 | Gorgias | 3.2K | 0.86% | 7 | | Aug 2026 | Zendesk | 249K | 65% | 1 | | Aug 2026 | Freshdesk | 62.1K | 16.2% | 2 | | Aug 2026 | Tidio | 29.7K | 7.7% | 3 | | Aug 2026 | Help Scout | 23.1K | 6% | 4 | | Aug 2026 | Crisp | 10.4K | 2.7% | 5 | | Aug 2026 | Intercom | 6K | 1.6% | 6 | | Aug 2026 | Gorgias | 3.2K | 0.84% | 7 | | Sep 2026 | Crisp | — | — | — | | Sep 2026 | Freshdesk | — | — | — | | Sep 2026 | Gorgias | — | — | — | | Sep 2026 | Help Scout | — | — | — | | Sep 2026 | Intercom | — | — | — | | Sep 2026 | Tidio | — | — | — | | Sep 2026 | Zendesk | — | — | — | ## What is being compared - **Crisp**: Measured on the search terms “crisp chat” and “crisp live chat”, summed into one figure. - **Freshdesk**: Measured on the search terms “freshdesk” and “freshdesk ticketing system”, summed into one figure. - **Gorgias**: Measured on the search terms “gorgias chat” and “gorgias helpdesk”, summed into one figure. - **Help Scout**: Measured on the search terms “help scout” and “help scout beacon”, summed into one figure. - **Intercom**: Measured on the search terms “intercom conversational marketing”, “intercom customer support”, “intercom fin”, “intercom fin ai”, “intercom website chat” and “intercom.com”, summed into one figure. - **Tidio**: Measured on the search terms “tidio”, “tidio chat bot”, “tidio chatbot”, “tidio live chat”, “tidio lyro”, “tidio website chat” and “tidio.com”, summed into one figure. - **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure. - [Crisp](/demand/global-en/brands/crisp) - [Freshdesk](/demand/global-en/brands/freshdesk) - [Gorgias](/demand/global-en/brands/gorgias) - [Help Scout](/demand/global-en/brands/help-scout) - [Intercom](/demand/global-en/brands/intercom) - [Tidio](/demand/global-en/brands/tidio) - [Zendesk](/demand/global-en/brands/zendesk) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer support platforms worldwide? In August 2026, Zendesk was the most searched among customer support platforms worldwide, with an estimated 249K branded searches and 65% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Customer support platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-support-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-support-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.