---
title: "ChurnZero vs Totango: Which is more popular by branded search?"
description: "Which is more popular in search, ChurnZero or Totango? Compare estimated monthly branded-search demand and Share of Search inside the Customer success software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-success-software/compare/churnzero-vs-totango"
publisher: "Brandwave"
---

# ChurnZero vs Totango: Which is more popular by branded search?

Which is more popular in search, ChurnZero or Totango? Compare estimated monthly branded-search demand and Share of Search inside the Customer success software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ChurnZero and Totango
- **Competitive set**: Customer success software
- **Market**: Global
- **Month measured**: Aug 2026
- **ChurnZero Share of Search**: 10.3%
- **Totango Share of Search**: 5.6%

## Which is more popular in search, ChurnZero or Totango?

- In August 2026, ChurnZero had more branded searches than Totango among customer success software worldwide. ChurnZero was estimated to have 4.4K branded searches compared to Totango’s 2.4K, and held a 10.3% Share of Search versus Totango’s 5.6%.
- ChurnZero was ahead of Totango in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success software worldwide moved from 11.1% to 10.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Totango’s estimated Share of Search among customer success software worldwide moved from 9% to 5.6%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

## How did search popularity change for customer success software worldwide in August 2026?

- In August 2026, Vitally overtook ChurnZero to rank 2nd among customer success software worldwide, at 23.2%.
- In August 2026, ChurnZero lost estimated Share of Search among customer success software worldwide, from 13.5% to 10.3%.
- In August 2026, Totango lost estimated Share of Search among customer success software worldwide, from 7.3% to 5.6%.

## Month by month

| Month | ChurnZero estimated searches | ChurnZero Share of Search | ChurnZero rank | Totango estimated searches | Totango Share of Search | Totango rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 11.1% | 4 | 4.4K | 9% | 5 |
| Nov 2025 | 5.4K | 9% | 4 | 3.6K | 6% | 5 |
| Dec 2025 | 4.4K | 8.7% | 4 | 3.6K | 7.1% | 5 |
| Jan 2026 | 5.4K | 12.7% | 4 | 3.6K | 8.5% | 5 |
| Feb 2026 | 5.4K | 11.6% | 4 | 4.4K | 9.4% | 5 |
| Mar 2026 | 5.4K | 11.8% | 4 | 3.6K | 7.8% | 5 |
| Apr 2026 | 5.4K | 11.8% | 4 | 3.6K | 7.8% | 5 |
| May 2026 | 4.4K | 10.6% | 4 | 2.9K | 7% | 5 |
| Jun 2026 | 4.4K | 8.9% | 4 | 2.9K | 5.9% | 5 |
| Jul 2026 | 4.4K | 13.5% | 3 | 2.4K | 7.3% | 5 |
| Aug 2026 | 4.4K | 10.3% | 4 | 2.4K | 5.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ChurnZero’s and Totango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ChurnZero**: Measured on the search terms “churnzero” and “churnzero customer success”, summed into one figure.
- **Totango**: Measured on the search term “totango”.

- [ChurnZero profile](/demand/global-en/brands/churnzero)
- [Totango profile](/demand/global-en/brands/totango)
- [All customer success software worldwide](/demand/global-en/categories/customer-success-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ChurnZero or Totango?

In August 2026, ChurnZero had more branded searches than Totango among customer success software worldwide. ChurnZero was estimated to have 4.4K branded searches compared to Totango’s 2.4K, and held a 10.3% Share of Search versus Totango’s 5.6%.

## Cite this page

Brandwave. "ChurnZero vs Totango: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/customer-success-software/compare/churnzero-vs-totango

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-success-software/compare/churnzero-vs-totango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
