---
title: "Customer success platforms: Which brands are most popular in search?"
description: "Compare software for tracking account health, adoption, and retention in subscription businesses. Share of Search among Vitally, Planhat, ChurnZero, ClientSuccess and Custify, the customer success platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-success-platforms"
publisher: "Brandwave"
---

# Customer success platforms: Which brands are most popular in search?

Compare software for tracking account health, adoption, and retention in subscription businesses. Share of Search among Vitally, Planhat, ChurnZero, ClientSuccess and Custify, the customer success platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer success platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vitally, 39.7%

## Which brand is most popular in search among customer success platforms worldwide?

- In August 2026, Vitally was the most searched among customer success platforms worldwide, with an estimated 10K branded searches and 39.7% estimated Share of Search within this set.
- Planhat is in 2nd place, 7.4 percentage points behind at 32.3% Share of Search.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms worldwide increased from 26.2% to 39.7%.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success platforms worldwide decreased from 38.8% to 32.3%.
- Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success platforms worldwide decreased from 21.1% to 17.5%.
- Across the 11 months ending August 2026, ClientSuccess’ estimated Share of Search among customer success platforms worldwide decreased from 7.6% to 6.5%.
- Across the 11 months ending August 2026, Custify’s estimated Share of Search among customer success platforms worldwide decreased from 6.3% to 4%.
- Across the 11 months ending August 2026, Vitally’s estimated Share of Search among customer success platforms worldwide peaked at 44% in December 2025 and was lowest at 16.2% in July 2026.
- Across the 11 months ending August 2026, Planhat’s estimated Share of Search among customer success platforms worldwide peaked at 44.8% in July 2026 and was lowest at 29.4% in December 2025.
- Across the 11 months ending August 2026, ChurnZero’s estimated Share of Search among customer success platforms worldwide peaked at 24.3% in July 2026 and was lowest at 15.1% in May 2026.
- Across the 11 months ending August 2026, ClientSuccess’ estimated Share of Search among customer success platforms worldwide peaked at 9.1% in July 2026 and was lowest at 5.4% in April 2026.
- Across the 11 months ending August 2026, Custify’s estimated Share of Search among customer success platforms worldwide peaked at 6.6% in January 2026 and was lowest at 3.3% in February 2026.
- Across the 11 months ending August 2026, Vitally rose from 2nd to 1st among customer success platforms worldwide.
- Across the 11 months ending August 2026, Planhat fell from 1st to 2nd among customer success platforms worldwide.

## Compare search popularity between leading brands

- [Vitally vs Planhat: compare search popularity](/demand/global-en/compare/planhat-vs-vitally): 39.7% against 32.3% Share of Search.
- [Vitally vs ChurnZero: compare search popularity](/demand/global-en/compare/churnzero-vs-vitally): 39.7% against 17.5% Share of Search.
- [Vitally vs ClientSuccess: compare search popularity](/demand/global-en/compare/clientsuccess-vs-vitally): 39.7% against 6.5% Share of Search.
- [Vitally vs Custify: compare search popularity](/demand/global-en/compare/custify-vs-vitally): 39.7% against 4% Share of Search.
- [Planhat vs ChurnZero: compare search popularity](/demand/global-en/compare/churnzero-vs-planhat): 32.3% against 17.5% Share of Search.
- [Planhat vs ClientSuccess: compare search popularity](/demand/global-en/compare/clientsuccess-vs-planhat): 32.3% against 6.5% Share of Search.
- [Planhat vs Custify: compare search popularity](/demand/global-en/compare/custify-vs-planhat): 32.3% against 4% Share of Search.
- [ChurnZero vs ClientSuccess: compare search popularity](/demand/global-en/compare/churnzero-vs-clientsuccess): 17.5% against 6.5% Share of Search.
- [ChurnZero vs Custify: compare search popularity](/demand/global-en/compare/churnzero-vs-custify): 17.5% against 4% Share of Search.
- [ClientSuccess vs Custify: compare search popularity](/demand/global-en/compare/clientsuccess-vs-custify): 6.5% against 4% Share of Search.

## How did search popularity change for customer success platforms worldwide in August 2026?

- In August 2026, Vitally overtook ChurnZero to take the highest estimated Share of Search among customer success platforms worldwide, at 39.7%.
- In August 2026, Planhat lost estimated Share of Search among customer success platforms worldwide, from 44.8% to 32.3%.
- In August 2026, ChurnZero lost estimated Share of Search among customer success platforms worldwide, from 24.3% to 17.5%.
- In August 2026, ClientSuccess lost estimated Share of Search among customer success platforms worldwide, from 9.1% to 6.5%.
- In August 2026, Custify lost estimated Share of Search among customer success platforms worldwide, from 5.5% to 4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vitally | 39.7% | 10K | +239.1% | Vitally |
| 2 | Planhat | 32.3% | 8.1K | -0.2% | Planhat |
| 3 | ChurnZero | 17.5% | 4.4K | 0.0% | ChurnZero |
| 4 | ClientSuccess | 6.5% | 1.6K | -0.6% | ClientSuccess |
| 5 | Custify | 4% | 1K | +1.0% | Custify |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Planhat | 9.9K | 38.8% | 1 |
| Oct 2025 | Vitally | 6.7K | 26.2% | 2 |
| Oct 2025 | ChurnZero | 5.4K | 21.1% | 3 |
| Oct 2025 | ClientSuccess | 1.9K | 7.6% | 4 |
| Oct 2025 | Custify | 1.6K | 6.3% | 5 |
| Nov 2025 | Planhat | 9.9K | 37.1% | 1 |
| Nov 2025 | Vitally | 8.2K | 30.6% | 2 |
| Nov 2025 | ChurnZero | 5.4K | 20.2% | 3 |
| Nov 2025 | ClientSuccess | 1.6K | 6.1% | 4 |
| Nov 2025 | Custify | 1.6K | 6% | 5 |
| Dec 2025 | Vitally | 12.2K | 44% | 1 |
| Dec 2025 | Planhat | 8.1K | 29.4% | 2 |
| Dec 2025 | ChurnZero | 4.4K | 15.9% | 3 |
| Dec 2025 | ClientSuccess | 1.6K | 5.9% | 4 |
| Dec 2025 | Custify | 1.3K | 4.7% | 5 |
| Jan 2026 | Planhat | 9.9K | 40.7% | 1 |
| Jan 2026 | Vitally | 5.5K | 22.5% | 2 |
| Jan 2026 | ChurnZero | 5.4K | 22.2% | 3 |
| Jan 2026 | ClientSuccess | 1.9K | 8% | 4 |
| Jan 2026 | Custify | 1.6K | 6.6% | 5 |
| Feb 2026 | Vitally | 12.3K | 40.1% | 1 |
| Feb 2026 | Planhat | 9.9K | 32.5% | 2 |
| Feb 2026 | ChurnZero | 5.4K | 17.7% | 3 |
| Feb 2026 | ClientSuccess | 2K | 6.4% | 4 |
| Feb 2026 | Custify | 1K | 3.3% | 5 |
| Mar 2026 | Planhat | 12.2K | 39.3% | 1 |
| Mar 2026 | Vitally | 10K | 32.4% | 2 |
| Mar 2026 | ChurnZero | 5.4K | 17.5% | 3 |
| Mar 2026 | ClientSuccess | 2K | 6.6% | 4 |
| Mar 2026 | Custify | 1.3K | 4.2% | 5 |
| Apr 2026 | Vitally | 12.2K | 40.4% | 1 |
| Apr 2026 | Planhat | 9.9K | 32.9% | 2 |
| Apr 2026 | ChurnZero | 5.4K | 17.9% | 3 |
| Apr 2026 | ClientSuccess | 1.6K | 5.4% | 4 |
| Apr 2026 | Custify | 1K | 3.3% | 5 |
| May 2026 | Vitally | 12.2K | 41.8% | 1 |
| May 2026 | Planhat | 9.9K | 34.1% | 2 |
| May 2026 | ChurnZero | 4.4K | 15.1% | 3 |
| May 2026 | ClientSuccess | 1.6K | 5.6% | 4 |
| May 2026 | Custify | 1K | 3.5% | 5 |
| Jun 2026 | Vitally | 10K | 37% | 1 |
| Jun 2026 | Planhat | 9.9K | 36.8% | 2 |
| Jun 2026 | ChurnZero | 4.4K | 16.3% | 3 |
| Jun 2026 | ClientSuccess | 1.6K | 6% | 4 |
| Jun 2026 | Custify | 1K | 3.7% | 5 |
| Jul 2026 | Planhat | 8.1K | 44.8% | 1 |
| Jul 2026 | ChurnZero | 4.4K | 24.3% | 2 |
| Jul 2026 | Vitally | 2.9K | 16.2% | 3 |
| Jul 2026 | ClientSuccess | 1.6K | 9.1% | 4 |
| Jul 2026 | Custify | 1K | 5.5% | 5 |
| Aug 2026 | Vitally | 10K | 39.7% | 1 |
| Aug 2026 | Planhat | 8.1K | 32.3% | 2 |
| Aug 2026 | ChurnZero | 4.4K | 17.5% | 3 |
| Aug 2026 | ClientSuccess | 1.6K | 6.5% | 4 |
| Aug 2026 | Custify | 1K | 4% | 5 |
| Sep 2026 | ChurnZero | — | — | — |
| Sep 2026 | ClientSuccess | — | — | — |
| Sep 2026 | Custify | — | — | — |
| Sep 2026 | Planhat | — | — | — |
| Sep 2026 | Vitally | — | — | — |

## What is being compared

- **ChurnZero**: Measured on the search terms “churnzero” and “churnzero customer success”, summed into one figure.
- **ClientSuccess**: Measured on the search terms “clientsuccess” and “clientsuccess software”, summed into one figure.
- **Custify**: Measured on the search terms “custify” and “custify customer success”, summed into one figure.
- **Planhat**: Measured on the search terms “planhat” and “planhat customer success”, summed into one figure.
- **Vitally**: Measured on the search terms “vitally cs” and “vitally customer success”, summed into one figure.

- [ChurnZero](/demand/global-en/brands/churnzero)
- [ClientSuccess](/demand/global-en/brands/clientsuccess)
- [Custify](/demand/global-en/brands/custify)
- [Planhat](/demand/global-en/brands/planhat)
- [Vitally](/demand/global-en/brands/vitally)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer success platforms worldwide?

In August 2026, Vitally was the most searched among customer success platforms worldwide, with an estimated 10K branded searches and 39.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer success platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-success-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-success-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.