---
title: "Customer reference management platforms: Which brands are most popular in search?"
description: "Compare platforms for organizing customer references and matching advocates to sales requests. Share of Search among Deeto, Influitive, SlapFive, ReferenceEdge and RO Innovation, the customer reference management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-reference-management-platforms"
publisher: "Brandwave"
---

# Customer reference management platforms: Which brands are most popular in search?

Compare platforms for organizing customer references and matching advocates to sales requests. Share of Search among Deeto, Influitive, SlapFive, ReferenceEdge and RO Innovation, the customer reference management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer reference management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Deeto, 55.6%

## Which brand is most popular in search among customer reference management platforms worldwide?

- In August 2026, Deeto was the most searched among customer reference management platforms worldwide, with an estimated 1.3K branded searches and 55.6% estimated Share of Search within this set.
- Influitive is in 2nd place, 34.2 percentage points behind at 21.4% Share of Search.
- Across the 11 months ending August 2026, Deeto’s estimated Share of Search among customer reference management platforms worldwide increased from 48.8% to 55.6%.
- Across the 11 months ending August 2026, Influitive’s estimated Share of Search among customer reference management platforms worldwide decreased from 27.7% to 21.4%.
- Across the 11 months ending August 2026, SlapFive’s estimated Share of Search among customer reference management platforms worldwide decreased from 11.9% to 11.1%.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide decreased from 7.9% to 7.3%.
- Across the 11 months ending August 2026, RO Innovation’s estimated Share of Search among customer reference management platforms worldwide increased from 3.7% to 4.7%.
- Across the 11 months ending August 2026, Deeto’s estimated Share of Search among customer reference management platforms worldwide peaked at 57.3% in June 2026 and was lowest at 48.8% in October 2025.
- Across the 11 months ending August 2026, SlapFive’s estimated Share of Search among customer reference management platforms worldwide peaked at 11.9% in October 2025 and was lowest at 8.7% in February 2026.
- Across the 11 months ending August 2026, ReferenceEdge’s estimated Share of Search among customer reference management platforms worldwide peaked at 8.7% in February 2026 and was lowest at 5.8% in July 2026.
- Across the 11 months ending August 2026, RO Innovation’s estimated Share of Search among customer reference management platforms worldwide peaked at 7.5% in May 2026 and was lowest at 3% in December 2025.

## Compare search popularity between leading brands

- [Deeto vs Influitive: compare search popularity](/demand/global-en/compare/deeto-vs-influitive): 55.6% against 21.4% Share of Search.
- [Deeto vs SlapFive: compare search popularity](/demand/global-en/compare/deeto-vs-slapfive): 55.6% against 11.1% Share of Search.
- [Deeto vs ReferenceEdge: compare search popularity](/demand/global-en/compare/deeto-vs-referenceedge): 55.6% against 7.3% Share of Search.
- [Deeto vs RO Innovation: compare search popularity](/demand/global-en/compare/deeto-vs-ro-innovation): 55.6% against 4.7% Share of Search.
- [Influitive vs SlapFive: compare search popularity](/demand/global-en/compare/influitive-vs-slapfive): 21.4% against 11.1% Share of Search.
- [Influitive vs ReferenceEdge: compare search popularity](/demand/global-en/compare/influitive-vs-referenceedge): 21.4% against 7.3% Share of Search.
- [Influitive vs RO Innovation: compare search popularity](/demand/global-en/compare/influitive-vs-ro-innovation): 21.4% against 4.7% Share of Search.
- [SlapFive vs ReferenceEdge: compare search popularity](/demand/global-en/compare/referenceedge-vs-slapfive): 11.1% against 7.3% Share of Search.
- [SlapFive vs RO Innovation: compare search popularity](/demand/global-en/compare/ro-innovation-vs-slapfive): 11.1% against 4.7% Share of Search.
- [ReferenceEdge vs RO Innovation: compare search popularity](/demand/global-en/compare/referenceedge-vs-ro-innovation): 7.3% against 4.7% Share of Search.

## How did search popularity change for customer reference management platforms worldwide in August 2026?

- In August 2026, Deeto gained estimated Share of Search among customer reference management platforms worldwide, from 53.9% to 55.6%.
- In August 2026, ReferenceEdge gained estimated Share of Search among customer reference management platforms worldwide, from 5.8% to 7.3%.
- In August 2026, RO Innovation gained estimated Share of Search among customer reference management platforms worldwide, from 3.7% to 4.7%.
- In August 2026, Influitive lost estimated Share of Search among customer reference management platforms worldwide, from 25.7% to 21.4%.
- Estimated monthly branded searches for SlapFive worldwide fell 33.3% over 11 measured months, from 390 to 260 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Deeto | 55.6% | 1.3K | 0.0% | Deeto |
| 2 | Influitive | 21.4% | 500 | -19.4% | Influitive |
| 3 | SlapFive | 11.1% | 260 | 0.0% | SlapFive |
| 4 | ReferenceEdge | 7.3% | 170 | +21.4% | Point of Reference |
| 5 | RO Innovation | 4.7% | 110 | +22.2% | Upland Software |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deeto | 1.6K | 48.8% | 1 |
| Oct 2025 | Influitive | 910 | 27.7% | 2 |
| Oct 2025 | SlapFive | 390 | 11.9% | 3 |
| Oct 2025 | ReferenceEdge | 260 | 7.9% | 4 |
| Oct 2025 | RO Innovation | 120 | 3.7% | 5 |
| Nov 2025 | Deeto | 1.6K | 53.3% | 1 |
| Nov 2025 | Influitive | 750 | 25% | 2 |
| Nov 2025 | SlapFive | 330 | 11% | 3 |
| Nov 2025 | ReferenceEdge | 210 | 7% | 4 |
| Nov 2025 | RO Innovation | 110 | 3.7% | 5 |
| Dec 2025 | Deeto | 1.6K | 53.7% | 1 |
| Dec 2025 | Influitive | 750 | 25.2% | 2 |
| Dec 2025 | SlapFive | 330 | 11.1% | 3 |
| Dec 2025 | ReferenceEdge | 210 | 7% | 4 |
| Dec 2025 | RO Innovation | 90 | 3% | 5 |
| Jan 2026 | Deeto | 1.6K | 52.6% | 1 |
| Jan 2026 | Influitive | 750 | 24.7% | 2 |
| Jan 2026 | SlapFive | 310 | 10.2% | 3 |
| Jan 2026 | ReferenceEdge | 260 | 8.6% | 4 |
| Jan 2026 | RO Innovation | 120 | 3.9% | 5 |
| Feb 2026 | Deeto | 1.6K | 53.7% | 1 |
| Feb 2026 | Influitive | 750 | 25.2% | 2 |
| Feb 2026 | ReferenceEdge | 260 | 8.7% | 3 |
| Feb 2026 | SlapFive | 260 | 8.7% | 4 |
| Feb 2026 | RO Innovation | 110 | 3.7% | 5 |
| Mar 2026 | Deeto | 1.6K | 52.5% | 1 |
| Mar 2026 | Influitive | 750 | 24.6% | 2 |
| Mar 2026 | SlapFive | 310 | 10.2% | 3 |
| Mar 2026 | ReferenceEdge | 260 | 8.5% | 4 |
| Mar 2026 | RO Innovation | 130 | 4.3% | 5 |
| Apr 2026 | Deeto | 1.6K | 56.9% | 1 |
| Apr 2026 | Influitive | 620 | 22.1% | 2 |
| Apr 2026 | SlapFive | 260 | 9.3% | 3 |
| Apr 2026 | ReferenceEdge | 170 | 6% | 4 |
| Apr 2026 | RO Innovation | 160 | 5.7% | 5 |
| May 2026 | Deeto | 1.3K | 51% | 1 |
| May 2026 | Influitive | 630 | 24.7% | 2 |
| May 2026 | SlapFive | 260 | 10.2% | 3 |
| May 2026 | RO Innovation | 190 | 7.5% | 4 |
| May 2026 | ReferenceEdge | 170 | 6.7% | 5 |
| Jun 2026 | Deeto | 1.6K | 57.3% | 1 |
| Jun 2026 | Influitive | 620 | 22.2% | 2 |
| Jun 2026 | SlapFive | 250 | 9% | 3 |
| Jun 2026 | ReferenceEdge | 210 | 7.5% | 4 |
| Jun 2026 | RO Innovation | 110 | 3.9% | 5 |
| Jul 2026 | Deeto | 1.3K | 53.9% | 1 |
| Jul 2026 | Influitive | 620 | 25.7% | 2 |
| Jul 2026 | SlapFive | 260 | 10.8% | 3 |
| Jul 2026 | ReferenceEdge | 140 | 5.8% | 4 |
| Jul 2026 | RO Innovation | 90 | 3.7% | 5 |
| Aug 2026 | Deeto | 1.3K | 55.6% | 1 |
| Aug 2026 | Influitive | 500 | 21.4% | 2 |
| Aug 2026 | SlapFive | 260 | 11.1% | 3 |
| Aug 2026 | ReferenceEdge | 170 | 7.3% | 4 |
| Aug 2026 | RO Innovation | 110 | 4.7% | 5 |
| Sep 2026 | Deeto | — | — | — |
| Sep 2026 | Influitive | — | — | — |
| Sep 2026 | ReferenceEdge | — | — | — |
| Sep 2026 | RO Innovation | — | — | — |
| Sep 2026 | SlapFive | — | — | — |

## What is being compared

- **Deeto**: Measured on the search term “deeto”.
- **Influitive**: Measured on the search terms “influitive”, “influitive app”, “influitive com” and “influitive software”, summed into one figure.
- **ReferenceEdge**: Measured on the search terms “reference edge” and “referenceedge”, summed into one figure.
- **RO Innovation**: Measured on the search terms “ro innovation”, “roinnovation” and “upland ro innovation”, summed into one figure.
- **SlapFive**: Measured on the search terms “slap five” and “slapfive”, summed into one figure.

- [Deeto](/demand/global-en/brands/deeto)
- [Influitive](/demand/global-en/brands/influitive)
- [ReferenceEdge](/demand/global-en/brands/referenceedge)
- [RO Innovation](/demand/global-en/brands/ro-innovation)
- [SlapFive](/demand/global-en/brands/slapfive)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer reference management platforms worldwide?

In August 2026, Deeto was the most searched among customer reference management platforms worldwide, with an estimated 1.3K branded searches and 55.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer reference management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-reference-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-reference-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.