---
title: "Customer onboarding platforms: Which brands are most popular in search?"
description: "Compare the tools used to onboard new customers. Share of Search among Rocketlane, Appcues, Userpilot, GuideCX and Onboard.io, the customer onboarding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-onboarding-platforms"
publisher: "Brandwave"
---

# Customer onboarding platforms: Which brands are most popular in search?

Compare the tools used to onboard new customers. Share of Search among Rocketlane, Appcues, Userpilot, GuideCX and Onboard.io, the customer onboarding platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer onboarding platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rocketlane, 46.1%

## Which brand is most popular in search among customer onboarding platforms worldwide?

- In August 2026, Rocketlane was the most searched among customer onboarding platforms worldwide, with an estimated 12.1K branded searches and 46.1% estimated Share of Search within this set.
- Appcues is in 2nd place, 19.8 percentage points behind at 26.3% Share of Search.
- Across the 11 months ending August 2026, Rocketlane’s estimated Share of Search among customer onboarding platforms worldwide increased from 39.8% to 46.1%.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among customer onboarding platforms worldwide increased from 22.9% to 26.3%.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide decreased from 27.5% to 21.3%.
- Across the 11 months ending August 2026, GuideCX’s estimated Share of Search among customer onboarding platforms worldwide decreased from 9.5% to 6.1%.
- Across the 11 months ending August 2026, Rocketlane’s estimated Share of Search among customer onboarding platforms worldwide peaked at 52.6% in April 2026 and was lowest at 37.9% in January 2026.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among customer onboarding platforms worldwide peaked at 27.5% in May 2026 and was lowest at 20.6% in April 2026.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among customer onboarding platforms worldwide peaked at 27.5% in October 2025 and was lowest at 18% in May 2026.
- Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among customer onboarding platforms worldwide.
- Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among customer onboarding platforms worldwide.
- Across the 11 months ending August 2026, Onboard.io held steady: its estimated Share of Search among customer onboarding platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rocketlane vs Appcues: compare search popularity](/demand/global-en/compare/appcues-vs-rocketlane): 46.1% against 26.3% Share of Search.
- [Rocketlane vs Userpilot: compare search popularity](/demand/global-en/compare/rocketlane-vs-userpilot): 46.1% against 21.3% Share of Search.
- [Rocketlane vs GuideCX: compare search popularity](/demand/global-en/compare/guidecx-vs-rocketlane): 46.1% against 6.1% Share of Search.
- [Appcues vs Userpilot: compare search popularity](/demand/global-en/compare/appcues-vs-userpilot): 26.3% against 21.3% Share of Search.
- [Appcues vs GuideCX: compare search popularity](/demand/global-en/compare/appcues-vs-guidecx): 26.3% against 6.1% Share of Search.
- [Userpilot vs GuideCX: compare search popularity](/demand/global-en/compare/guidecx-vs-userpilot): 21.3% against 6.1% Share of Search.

## How did search popularity change for customer onboarding platforms worldwide in August 2026?

- In August 2026, Appcues gained estimated Share of Search among customer onboarding platforms worldwide, from 23.6% to 26.3%.
- In August 2026, Userpilot gained estimated Share of Search among customer onboarding platforms worldwide, from 19.5% to 21.3%.
- In August 2026, Rocketlane lost estimated Share of Search among customer onboarding platforms worldwide, from 50.3% to 46.1%.
- GuideCX’s estimated Share of Search among customer onboarding platforms worldwide has lost ground for 3 months in a row, from 7.4% to 6.1% in August 2026.
- Estimated monthly branded searches for Onboard.io worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rocketlane | 46.1% | 12.1K | -18.2% | Rocketlane |
| 2 | Appcues | 26.3% | 6.9K | -0.6% | Appcues |
| 3 | Userpilot | 21.3% | 5.6K | -2.8% | Userpilot |
| 4 | GuideCX | 6.1% | 1.6K | -15.8% | GuideCX |
| 5 | Onboard.io | 0.15% | 40 | -20.0% | Onboard.io |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rocketlane | 12.1K | 39.8% | 1 |
| Oct 2025 | Userpilot | 8.4K | 27.5% | 2 |
| Oct 2025 | Appcues | 7K | 22.9% | 3 |
| Oct 2025 | GuideCX | 2.9K | 9.5% | 4 |
| Oct 2025 | Onboard.io | 50 | 0.16% | 5 |
| Nov 2025 | Rocketlane | 9.9K | 38.8% | 1 |
| Nov 2025 | Appcues | 6.9K | 26.9% | 2 |
| Nov 2025 | Userpilot | 6.8K | 26.7% | 3 |
| Nov 2025 | GuideCX | 1.9K | 7.4% | 4 |
| Nov 2025 | Onboard.io | 40 | 0.16% | 5 |
| Dec 2025 | Rocketlane | 8.1K | 38% | 1 |
| Dec 2025 | Appcues | 5.7K | 26.8% | 2 |
| Dec 2025 | Userpilot | 5.6K | 26.2% | 3 |
| Dec 2025 | GuideCX | 1.9K | 8.9% | 4 |
| Dec 2025 | Onboard.io | 40 | 0.19% | 5 |
| Jan 2026 | Rocketlane | 9.9K | 37.9% | 1 |
| Jan 2026 | Appcues | 7K | 26.7% | 2 |
| Jan 2026 | Userpilot | 6.8K | 26% | 3 |
| Jan 2026 | GuideCX | 2.4K | 9.2% | 4 |
| Jan 2026 | Onboard.io | 50 | 0.19% | 5 |
| Feb 2026 | Rocketlane | 12.1K | 45.4% | 1 |
| Feb 2026 | Appcues | 7K | 26.3% | 2 |
| Feb 2026 | Userpilot | 5.6K | 21% | 3 |
| Feb 2026 | GuideCX | 1.9K | 7.1% | 4 |
| Feb 2026 | Onboard.io | 70 | 0.26% | 5 |
| Mar 2026 | Rocketlane | 14.8K | 47.6% | 1 |
| Mar 2026 | Appcues | 7K | 22.5% | 2 |
| Mar 2026 | Userpilot | 6.9K | 22% | 3 |
| Mar 2026 | GuideCX | 2.4K | 7.7% | 4 |
| Mar 2026 | Onboard.io | 50 | 0.16% | 5 |
| Apr 2026 | Rocketlane | 14.8K | 52.6% | 1 |
| Apr 2026 | Appcues | 5.8K | 20.6% | 2 |
| Apr 2026 | Userpilot | 5.6K | 19.9% | 3 |
| Apr 2026 | GuideCX | 1.9K | 6.8% | 4 |
| Apr 2026 | Onboard.io | 50 | 0.18% | 5 |
| May 2026 | Rocketlane | 12.1K | 47% | 1 |
| May 2026 | Appcues | 7.1K | 27.5% | 2 |
| May 2026 | Userpilot | 4.6K | 18% | 3 |
| May 2026 | GuideCX | 1.9K | 7.4% | 4 |
| May 2026 | Onboard.io | 50 | 0.19% | 5 |
| Jun 2026 | Rocketlane | 12.1K | 45.4% | 1 |
| Jun 2026 | Appcues | 7K | 26.2% | 2 |
| Jun 2026 | Userpilot | 5.6K | 21.1% | 3 |
| Jun 2026 | GuideCX | 1.9K | 7.1% | 4 |
| Jun 2026 | Onboard.io | 50 | 0.19% | 5 |
| Jul 2026 | Rocketlane | 14.8K | 50.3% | 1 |
| Jul 2026 | Appcues | 7K | 23.6% | 2 |
| Jul 2026 | Userpilot | 5.8K | 19.5% | 3 |
| Jul 2026 | GuideCX | 1.9K | 6.5% | 4 |
| Jul 2026 | Onboard.io | 50 | 0.17% | 5 |
| Aug 2026 | Rocketlane | 12.1K | 46.1% | 1 |
| Aug 2026 | Appcues | 6.9K | 26.3% | 2 |
| Aug 2026 | Userpilot | 5.6K | 21.3% | 3 |
| Aug 2026 | GuideCX | 1.6K | 6.1% | 4 |
| Aug 2026 | Onboard.io | 40 | 0.15% | 5 |
| Sep 2026 | Appcues | — | — | — |
| Sep 2026 | GuideCX | — | — | — |
| Sep 2026 | Onboard.io | — | — | — |
| Sep 2026 | Rocketlane | — | — | — |
| Sep 2026 | Userpilot | — | — | — |

## What is being compared

- **Appcues**: Measured on the search terms “appcues”, “appcues alternatives”, “appcues onboarding”, “appcues pricing” and “appcues.com”, summed into one figure.
- **GuideCX**: Measured on the search term “guidecx”.
- **Onboard.io**: Measured on the search term “onboard io”.
- **Rocketlane**: Measured on the search term “rocketlane”.
- **Userpilot**: Measured on the search terms “userpilot”, “userpilot alternatives”, “userpilot pricing” and “userpilot.com”, summed into one figure.

- [Appcues](/demand/global-en/brands/appcues)
- [GuideCX](/demand/global-en/brands/guidecx)
- [Onboard.io](/demand/global-en/brands/onboard-io)
- [Rocketlane](/demand/global-en/brands/rocketlane)
- [Userpilot](/demand/global-en/brands/userpilot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer onboarding platforms worldwide?

In August 2026, Rocketlane was the most searched among customer onboarding platforms worldwide, with an estimated 12.1K branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer onboarding platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-onboarding-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-onboarding-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.