---
title: "Braze vs Insider: Which is more popular by branded search?"
description: "Which is more popular in search, Braze or Insider? Compare estimated monthly branded-search demand and Share of Search inside the Customer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/braze-vs-insider"
publisher: "Brandwave"
---

# Braze vs Insider: Which is more popular by branded search?

Which is more popular in search, Braze or Insider? Compare estimated monthly branded-search demand and Share of Search inside the Customer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Braze and Insider
- **Competitive set**: Customer marketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Braze Share of Search**: 22.4%
- **Insider Share of Search**: 0.04%

## Which is more popular in search, Braze or Insider?

- In August 2026, Braze had more branded searches than Insider among customer marketing platforms worldwide. Braze was estimated to have 95.1K branded searches compared to Insider’s 170, and held a 22.4% Share of Search versus Insider’s 0.04%.
- Braze was ahead of Insider in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide moved from 25.9% to 22.4%, and its estimated monthly branded searches moved from 116K to 95.1K.
- Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer marketing platforms worldwide moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 390 to 170.

## How did search popularity change for customer marketing platforms worldwide in August 2026?

- Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
- Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

## Month by month

| Month | Braze estimated searches | Braze Share of Search | Braze rank | Insider estimated searches | Insider Share of Search | Insider rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 116K | 25.9% | 2 | 390 | 0.09% | 5 |
| Nov 2025 | 116K | 26% | 2 | 390 | 0.09% | 5 |
| Dec 2025 | 95.6K | 26% | 2 | 390 | 0.11% | 5 |
| Jan 2026 | 116K | 26% | 2 | 390 | 0.09% | 5 |
| Feb 2026 | 116K | 25.9% | 2 | 320 | 0.07% | 5 |
| Mar 2026 | 117K | 25.8% | 2 | 390 | 0.09% | 5 |
| Apr 2026 | 116K | 25.8% | 2 | 320 | 0.07% | 5 |
| May 2026 | 116K | 25.4% | 2 | 210 | 0.05% | 5 |
| Jun 2026 | 115K | 25.8% | 2 | 260 | 0.06% | 5 |
| Jul 2026 | 95.6K | 22.5% | 2 | 210 | 0.05% | 5 |
| Aug 2026 | 95.1K | 22.4% | 2 | 170 | 0.04% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Braze’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **Insider**: Measured on the search term “insider cdp”.

- [Braze profile](/demand/global-en/brands/braze)
- [Insider profile](/demand/global-en/brands/insider)
- [All customer marketing platforms worldwide](/demand/global-en/categories/customer-marketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Braze or Insider?

In August 2026, Braze had more branded searches than Insider among customer marketing platforms worldwide. Braze was estimated to have 95.1K branded searches compared to Insider’s 170, and held a 22.4% Share of Search versus Insider’s 0.04%.

## Cite this page

Brandwave. "Braze vs Insider: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/braze-vs-insider

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/braze-vs-insider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.