--- title: "ActiveCampaign vs Klaviyo: Which is searched more?" description: "Is ActiveCampaign or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/activecampaign-vs-klaviyo" publisher: "Brandwave" --- # ActiveCampaign vs Klaviyo: Which is searched more? Is ActiveCampaign or Klaviyo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ActiveCampaign and Klaviyo - **Competitive set**: Customer marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **ActiveCampaign Share of Search**: 15.7% - **Klaviyo Share of Search**: 80% ## Is ActiveCampaign or Klaviyo more popular in search? - In September 2026, Klaviyo had more branded searches than ActiveCampaign among customer marketing platforms worldwide. Klaviyo had about 307,000 branded searches, while ActiveCampaign had 60,500. Klaviyo made up 80% of all customer marketing platform searches we track, and ActiveCampaign accounted for 15.7%. - Klaviyo was ahead of ActiveCampaign in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ActiveCampaign’s share of searches among customer marketing platforms worldwide moved from 25.1% to 15.7%, and its estimated monthly branded searches moved from 110K to 60.5K. - Across the 12 months ending September 2026, Klaviyo’s share of searches among customer marketing platforms worldwide moved from 70.7% to 80%, and its estimated monthly branded searches moved from 310K to 307K. ## Top customer marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ActiveCampaign was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before ActiveCampaign in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Klaviyo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Customer.io | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Braze | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Iterable | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ActiveCampaign | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Insider | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer marketing platforms - Asked ChatGPT "Which customer marketing platform should I use?": 1. Klaviyo, 2. ActiveCampaign - Asked ChatGPT "What are the best customer marketing platforms?": 1. Klaviyo, 2. Braze, 3. Customer.io, 4. Iterable, 5. ActiveCampaign - Asked ChatGPT "What's the best customer marketing platform for existing customer engagement?": 1. Braze, 2. Klaviyo, 3. Customer.io, 4. Iterable - Searched Google, AI Overview "customer engagement platform": 1. Iterable, 2. Customer.io - Searched Google, AI Overview "customer marketing platform": 1. Customer.io, 2. Braze Not named in any answer: Insider. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer marketing platforms worldwide in September 2026? - Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026. ## Month by month | Month | ActiveCampaign estimated searches | ActiveCampaign Share of Search | ActiveCampaign rank | Klaviyo estimated searches | Klaviyo Share of Search | Klaviyo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 25.1% | 2 | 310K | 70.7% | 1 | | Nov 2025 | 90.5K | 21.8% | 2 | 310K | 74.5% | 1 | | Dec 2025 | 74K | 21.7% | 2 | 253K | 74% | 1 | | Jan 2026 | 90.5K | 21.7% | 2 | 309K | 74% | 1 | | Feb 2026 | 90.5K | 21.7% | 2 | 309K | 74.1% | 1 | | Mar 2026 | 90.5K | 21.6% | 2 | 311K | 74.1% | 1 | | Apr 2026 | 74K | 18.4% | 2 | 310K | 77.3% | 1 | | May 2026 | 74K | 18.1% | 2 | 318K | 77.8% | 1 | | Jun 2026 | 74K | 18.5% | 2 | 309K | 77.3% | 1 | | Jul 2026 | 60.5K | 15.7% | 2 | 307K | 79.9% | 1 | | Aug 2026 | 60.5K | 15.7% | 2 | 308K | 80.1% | 1 | | Sep 2026 | 60.5K | 15.7% | 2 | 307K | 80% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ActiveCampaign’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ActiveCampaign**: Measured on the search term “activecampaign”. - **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure. - [ActiveCampaign profile](/demand/global-en/brands/activecampaign) - [Klaviyo profile](/demand/global-en/brands/klaviyo) - [All customer marketing platforms worldwide](/demand/global-en/categories/customer-marketing-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ActiveCampaign or Klaviyo more popular in search? In September 2026, Klaviyo had more branded searches than ActiveCampaign among customer marketing platforms worldwide. Klaviyo had about 307,000 branded searches, while ActiveCampaign had 60,500. Klaviyo made up 80% of all customer marketing platform searches we track, and ActiveCampaign accounted for 15.7%. ## Cite this page Brandwave. "ActiveCampaign vs Klaviyo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/activecampaign-vs-klaviyo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms/compare/activecampaign-vs-klaviyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.