---
title: "Customer marketing platforms: Which brands are most popular in search?"
description: "Compare the platforms used to grow existing accounts. Share of Search among Klaviyo, Braze, Customer.io, Iterable and Insider, the customer marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms"
publisher: "Brandwave"
---

# Customer marketing platforms: Which brands are most popular in search?

Compare the platforms used to grow existing accounts. Share of Search among Klaviyo, Braze, Customer.io, Iterable and Insider, the customer marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer marketing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Klaviyo, 74.3%

## Which brand is most popular in search among customer marketing platforms worldwide?

- In August 2026, Klaviyo was the most searched among customer marketing platforms worldwide, with an estimated 315K branded searches and 74.3% estimated Share of Search within this set.
- Braze is in 2nd place, 51.9 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide increased from 70.9% to 74.3%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide decreased from 25.9% to 22.4%.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide peaked at 74.3% in August 2026 and was lowest at 70.8% in January 2026.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide peaked at 26% in January 2026 and was lowest at 22.4% in August 2026.
- Across the 11 months ending August 2026, Customer.io, Iterable and Insider held steady: their estimated Share of Search among customer marketing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Klaviyo vs Braze: compare search popularity](/demand/global-en/compare/braze-vs-klaviyo): 74.3% against 22.4% Share of Search.
- [Klaviyo vs Customer.io: compare search popularity](/demand/global-en/compare/customer-io-vs-klaviyo): 74.3% against 3% Share of Search.
- [Braze vs Customer.io: compare search popularity](/demand/global-en/compare/braze-vs-customer-io): 22.4% against 3% Share of Search.

## How did search popularity change for customer marketing platforms worldwide in August 2026?

- Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Klaviyo | 74.3% | 315K | +0.1% | Klaviyo |
| 2 | Braze | 22.4% | 95.1K | -0.6% | Braze |
| 3 | Customer.io | 3% | 12.9K | -0.8% | Customer.io |
| 4 | Iterable | 0.19% | 790 | -6.0% | Iterable |
| 5 | Insider | 0.04% | 170 | -19.0% | Insider |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Klaviyo | 319K | 70.9% | 1 |
| Oct 2025 | Braze | 116K | 25.9% | 2 |
| Oct 2025 | Customer.io | 13.1K | 2.9% | 3 |
| Oct 2025 | Iterable | 990 | 0.22% | 4 |
| Oct 2025 | Insider | 390 | 0.09% | 5 |
| Nov 2025 | Klaviyo | 317K | 71.3% | 1 |
| Nov 2025 | Braze | 116K | 26% | 2 |
| Nov 2025 | Customer.io | 10.8K | 2.4% | 3 |
| Nov 2025 | Iterable | 830 | 0.19% | 4 |
| Nov 2025 | Insider | 390 | 0.09% | 5 |
| Dec 2025 | Klaviyo | 260K | 70.8% | 1 |
| Dec 2025 | Braze | 95.6K | 26% | 2 |
| Dec 2025 | Customer.io | 10.7K | 2.9% | 3 |
| Dec 2025 | Iterable | 800 | 0.22% | 4 |
| Dec 2025 | Insider | 390 | 0.11% | 5 |
| Jan 2026 | Klaviyo | 317K | 70.8% | 1 |
| Jan 2026 | Braze | 116K | 26% | 2 |
| Jan 2026 | Customer.io | 13.1K | 2.9% | 3 |
| Jan 2026 | Iterable | 1K | 0.23% | 4 |
| Jan 2026 | Insider | 390 | 0.09% | 5 |
| Feb 2026 | Klaviyo | 317K | 70.9% | 1 |
| Feb 2026 | Braze | 116K | 25.9% | 2 |
| Feb 2026 | Customer.io | 13.2K | 2.9% | 3 |
| Feb 2026 | Iterable | 840 | 0.19% | 4 |
| Feb 2026 | Insider | 320 | 0.07% | 5 |
| Mar 2026 | Klaviyo | 320K | 70.9% | 1 |
| Mar 2026 | Braze | 117K | 25.8% | 2 |
| Mar 2026 | Customer.io | 13.1K | 2.9% | 3 |
| Mar 2026 | Iterable | 1.1K | 0.24% | 4 |
| Mar 2026 | Insider | 390 | 0.09% | 5 |
| Apr 2026 | Klaviyo | 318K | 71% | 1 |
| Apr 2026 | Braze | 116K | 25.8% | 2 |
| Apr 2026 | Customer.io | 13.1K | 2.9% | 3 |
| Apr 2026 | Iterable | 900 | 0.2% | 4 |
| Apr 2026 | Insider | 320 | 0.07% | 5 |
| May 2026 | Klaviyo | 326K | 71.5% | 1 |
| May 2026 | Braze | 116K | 25.4% | 2 |
| May 2026 | Customer.io | 13K | 2.9% | 3 |
| May 2026 | Iterable | 1.1K | 0.23% | 4 |
| May 2026 | Insider | 210 | 0.05% | 5 |
| Jun 2026 | Klaviyo | 317K | 71% | 1 |
| Jun 2026 | Braze | 115K | 25.8% | 2 |
| Jun 2026 | Customer.io | 13.1K | 2.9% | 3 |
| Jun 2026 | Iterable | 960 | 0.22% | 4 |
| Jun 2026 | Insider | 260 | 0.06% | 5 |
| Jul 2026 | Klaviyo | 315K | 74.2% | 1 |
| Jul 2026 | Braze | 95.6K | 22.5% | 2 |
| Jul 2026 | Customer.io | 13K | 3.1% | 3 |
| Jul 2026 | Iterable | 840 | 0.2% | 4 |
| Jul 2026 | Insider | 210 | 0.05% | 5 |
| Aug 2026 | Klaviyo | 315K | 74.3% | 1 |
| Aug 2026 | Braze | 95.1K | 22.4% | 2 |
| Aug 2026 | Customer.io | 12.9K | 3% | 3 |
| Aug 2026 | Iterable | 790 | 0.19% | 4 |
| Aug 2026 | Insider | 170 | 0.04% | 5 |
| Sep 2026 | Braze | — | — | — |
| Sep 2026 | Customer.io | — | — | — |
| Sep 2026 | Insider | — | — | — |
| Sep 2026 | Iterable | — | — | — |
| Sep 2026 | Klaviyo | — | — | — |

## What is being compared

- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.
- **Insider**: Measured on the search term “insider cdp”.
- **Iterable**: Measured on the search terms “iterable ai”, “iterable com”, “iterable crm”, “iterable email”, “iterable marketing”, “iterable platform”, “iterable pricing”, “iterable software” and “iterable.com”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.

- [Braze](/demand/global-en/brands/braze)
- [Customer.io](/demand/global-en/brands/customer-io)
- [Insider](/demand/global-en/brands/insider)
- [Iterable](/demand/global-en/brands/iterable)
- [Klaviyo](/demand/global-en/brands/klaviyo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer marketing platforms worldwide?

In August 2026, Klaviyo was the most searched among customer marketing platforms worldwide, with an estimated 315K branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.