---
title: "Customer knowledge base platforms: Which brands are most popular in search?"
description: "Compare services and tools used to publish and manage customer-facing documentation and knowledge bases. Share of Search among GitBook, Document360, Helpjuice, KnowledgeOwl and ProProfs Knowledge Base, the customer knowledge base platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-knowledge-base-platforms"
publisher: "Brandwave"
---

# Customer knowledge base platforms: Which brands are most popular in search?

Compare services and tools used to publish and manage customer-facing documentation and knowledge bases. Share of Search among GitBook, Document360, Helpjuice, KnowledgeOwl and ProProfs Knowledge Base, the customer knowledge base platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer knowledge base platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: GitBook, 81.5%

## Which brand is most popular in search among customer knowledge base platforms worldwide?

- In August 2026, GitBook was the most searched among customer knowledge base platforms worldwide, with an estimated 37.9K branded searches and 81.5% estimated Share of Search within this set.
- Document360 is in 2nd place, 71.9 percentage points behind at 9.6% Share of Search.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide increased from 79.6% to 81.5%.
- Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide decreased from 8% to 6.4%.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 82.8% in June 2026 and was lowest at 72.6% in February 2026.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 13.3% in April 2026 and was lowest at 8.2% in January 2026.
- Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 11.6% in February 2026 and was lowest at 6.4% in August 2026.
- Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among customer knowledge base platforms worldwide peaked at 2.6% in April 2026 and was lowest at 1.5% in December 2025.
- Across the 11 months ending August 2026, Document360, KnowledgeOwl and ProProfs Knowledge Base held steady: their estimated Share of Search among customer knowledge base platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [GitBook vs Document360: compare search popularity](/demand/global-en/compare/document360-vs-gitbook): 81.5% against 9.6% Share of Search.
- [GitBook vs Helpjuice: compare search popularity](/demand/global-en/compare/gitbook-vs-helpjuice): 81.5% against 6.4% Share of Search.
- [GitBook vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/gitbook-vs-knowledgeowl): 81.5% against 2.2% Share of Search.
- [Document360 vs Helpjuice: compare search popularity](/demand/global-en/compare/document360-vs-helpjuice): 9.6% against 6.4% Share of Search.
- [Document360 vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/document360-vs-knowledgeowl): 9.6% against 2.2% Share of Search.
- [Helpjuice vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/helpjuice-vs-knowledgeowl): 6.4% against 2.2% Share of Search.

## How did search popularity change for customer knowledge base platforms worldwide in August 2026?

- Helpjuice’s estimated Share of Search among customer knowledge base platforms worldwide has lost ground for 3 months in a row, from 8.9% to 6.4% in August 2026.
- Estimated monthly branded searches for ProProfs Knowledge Base worldwide fell 68% over 11 measured months, from 500 to 160 in August 2026.
- Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026.
- Estimated monthly branded searches for GitBook worldwide fell 42.9% over 11 measured months, from 66.3K to 37.9K in August 2026.
- Estimated monthly branded searches for KnowledgeOwl worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | GitBook | 81.5% | 37.9K | +0.1% | GitBook |
| 2 | Document360 | 9.6% | 4.5K | -0.7% | Document360 |
| 3 | Helpjuice | 6.4% | 3K | -4.8% | Helpjuice |
| 4 | KnowledgeOwl | 2.2% | 1K | 0.0% | KnowledgeOwl |
| 5 | ProProfs Knowledge Base | 0.34% | 160 | -15.8% | ProProfs Knowledge Base |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GitBook | 66.3K | 79.6% | 1 |
| Oct 2025 | Document360 | 8.2K | 9.9% | 2 |
| Oct 2025 | Helpjuice | 6.7K | 8% | 3 |
| Oct 2025 | KnowledgeOwl | 1.6K | 1.9% | 4 |
| Oct 2025 | ProProfs Knowledge Base | 500 | 0.6% | 5 |
| Nov 2025 | GitBook | 55.3K | 76.9% | 1 |
| Nov 2025 | Document360 | 8.2K | 11.4% | 2 |
| Nov 2025 | Helpjuice | 6.7K | 9.3% | 3 |
| Nov 2025 | KnowledgeOwl | 1.3K | 1.8% | 4 |
| Nov 2025 | ProProfs Knowledge Base | 410 | 0.57% | 5 |
| Dec 2025 | GitBook | 54.3K | 78.7% | 1 |
| Dec 2025 | Document360 | 6.7K | 9.7% | 2 |
| Dec 2025 | Helpjuice | 6.7K | 9.7% | 3 |
| Dec 2025 | KnowledgeOwl | 1K | 1.5% | 4 |
| Dec 2025 | ProProfs Knowledge Base | 280 | 0.41% | 5 |
| Jan 2026 | GitBook | 66.3K | 81.6% | 1 |
| Jan 2026 | Document360 | 6.7K | 8.2% | 2 |
| Jan 2026 | Helpjuice | 6.7K | 8.2% | 3 |
| Jan 2026 | KnowledgeOwl | 1.3K | 1.6% | 4 |
| Jan 2026 | ProProfs Knowledge Base | 280 | 0.34% | 5 |
| Feb 2026 | GitBook | 38K | 72.6% | 1 |
| Feb 2026 | Document360 | 6.8K | 12.9% | 2 |
| Feb 2026 | Helpjuice | 6.1K | 11.6% | 3 |
| Feb 2026 | KnowledgeOwl | 1.3K | 2.5% | 4 |
| Feb 2026 | ProProfs Knowledge Base | 220 | 0.42% | 5 |
| Mar 2026 | GitBook | 39K | 73.7% | 1 |
| Mar 2026 | Document360 | 6.7K | 12.7% | 2 |
| Mar 2026 | Helpjuice | 5.7K | 10.7% | 3 |
| Mar 2026 | KnowledgeOwl | 1.3K | 2.5% | 4 |
| Mar 2026 | ProProfs Knowledge Base | 220 | 0.42% | 5 |
| Apr 2026 | GitBook | 37.9K | 74.8% | 1 |
| Apr 2026 | Document360 | 6.7K | 13.3% | 2 |
| Apr 2026 | Helpjuice | 4.5K | 8.9% | 3 |
| Apr 2026 | KnowledgeOwl | 1.3K | 2.6% | 4 |
| Apr 2026 | ProProfs Knowledge Base | 230 | 0.45% | 5 |
| May 2026 | GitBook | 31.9K | 77.1% | 1 |
| May 2026 | Document360 | 4.5K | 10.9% | 2 |
| May 2026 | Helpjuice | 3.7K | 8.9% | 3 |
| May 2026 | KnowledgeOwl | 1K | 2.4% | 4 |
| May 2026 | ProProfs Knowledge Base | 280 | 0.68% | 5 |
| Jun 2026 | GitBook | 45.3K | 82.8% | 1 |
| Jun 2026 | Document360 | 4.5K | 8.2% | 2 |
| Jun 2026 | Helpjuice | 3.7K | 6.8% | 3 |
| Jun 2026 | KnowledgeOwl | 1K | 1.8% | 4 |
| Jun 2026 | ProProfs Knowledge Base | 150 | 0.27% | 5 |
| Jul 2026 | GitBook | 37.9K | 81.1% | 1 |
| Jul 2026 | Document360 | 4.5K | 9.6% | 2 |
| Jul 2026 | Helpjuice | 3.1K | 6.7% | 3 |
| Jul 2026 | KnowledgeOwl | 1K | 2.1% | 4 |
| Jul 2026 | ProProfs Knowledge Base | 190 | 0.41% | 5 |
| Aug 2026 | GitBook | 37.9K | 81.5% | 1 |
| Aug 2026 | Document360 | 4.5K | 9.6% | 2 |
| Aug 2026 | Helpjuice | 3K | 6.4% | 3 |
| Aug 2026 | KnowledgeOwl | 1K | 2.2% | 4 |
| Aug 2026 | ProProfs Knowledge Base | 160 | 0.34% | 5 |
| Sep 2026 | Document360 | — | — | — |
| Sep 2026 | GitBook | — | — | — |
| Sep 2026 | Helpjuice | — | — | — |
| Sep 2026 | KnowledgeOwl | — | — | — |
| Sep 2026 | ProProfs Knowledge Base | — | — | — |

## What is being compared

- **Document360**: Measured on the search terms “document360”, “document360 com”, “document360 documentation” and “document360 knowledge base”, summed into one figure.
- **GitBook**: Measured on the search terms “git book”, “gitbook”, “gitbook app”, “gitbook com” and “gitbook documentation”, summed into one figure.
- **Helpjuice**: Measured on the search terms “helpjuice”, “helpjuice com” and “helpjuice knowledge base”, summed into one figure.
- **KnowledgeOwl**: Measured on the search term “knowledge owl”.
- **ProProfs Knowledge Base**: Measured on the search terms “proprofs knowledge base”, “proprofs knowledge base software” and “proprofskb com”, summed into one figure.

- [Document360](/demand/global-en/brands/document360)
- [GitBook](/demand/global-en/brands/gitbook)
- [Helpjuice](/demand/global-en/brands/helpjuice)
- [KnowledgeOwl](/demand/global-en/brands/knowledgeowl)
- [ProProfs Knowledge Base](/demand/global-en/brands/proprofs-knowledge-base)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer knowledge base platforms worldwide?

In August 2026, GitBook was the most searched among customer knowledge base platforms worldwide, with an estimated 37.9K branded searches and 81.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer knowledge base platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-knowledge-base-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-knowledge-base-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.