--- title: "Fullstory vs Mixpanel: Which is searched more?" description: "Is Fullstory or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/fullstory-vs-mixpanel" publisher: "Brandwave" --- # Fullstory vs Mixpanel: Which is searched more? Is Fullstory or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fullstory and Mixpanel - **Competitive set**: Customer journey analytics - **Market**: Global - **Month measured**: Sep 2026 - **Fullstory Share of Search**: 3.5% - **Mixpanel Share of Search**: 21.3% ## Is Fullstory or Mixpanel more popular in search? - In September 2026, Mixpanel had more branded searches than Fullstory among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Fullstory had 10,100. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Fullstory accounted for 3.5%. - Mixpanel was ahead of Fullstory in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fullstory’s share of searches among customer journey analytics worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 18.5K to 10.1K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide moved from 14.1% to 21.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top customer journey analytics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fullstory and Mixpanel were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory was listed before Mixpanel in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Amplitude | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | UXPressia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CSG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thunderhead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adobe Workfront | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ClickFox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer journey analytics - Asked ChatGPT "Which customer journey analytics platform should I use?": 1. Mixpanel, 2. Amplitude, 3. Contentsquare - Asked ChatGPT "What are the best customer journey analytics platforms?": 1. Contentsquare, 2. Amplitude, 3. Fullstory, 4. Mixpanel, 5. Glassbox - Asked ChatGPT "What's the best customer journey analytics platform for customer journey mapping?": 1. Contentsquare, 2. Glassbox, 3. Fullstory, 4. UXPressia - Searched Google, AI Overview "customer journey analytics": 1. Adobe Workfront - Searched Google, AI Overview "customer journey mapping software": 1. UXPressia, 2. Contentsquare Not named in any answer: CSG, Thunderhead and ClickFox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer journey analytics worldwide in September 2026? - In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches. - In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%. - In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%. ## Month by month | Month | Fullstory estimated searches | Fullstory Share of Search | Fullstory rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.5K | 3.5% | 5 | 74.6K | 14.1% | 2 | | Nov 2025 | 15.1K | 3.3% | 5 | 136K | 30% | 2 | | Dec 2025 | 12.4K | 3.5% | 5 | 91.2K | 25.7% | 2 | | Jan 2026 | 12.5K | 2.1% | 5 | 74.7K | 12.6% | 2 | | Feb 2026 | 10.4K | 1.8% | 6 | 41.2K | 7.4% | 2 | | Mar 2026 | 10.5K | 3.2% | 6 | 50.4K | 15.5% | 2 | | Apr 2026 | 12.6K | 3.9% | 5 | 50.4K | 15.4% | 2 | | May 2026 | 8.5K | 3.2% | 6 | 41.2K | 15.3% | 2 | | Jun 2026 | 15.2K | 5.2% | 4 | 61.4K | 21% | 2 | | Jul 2026 | 10.1K | 4.1% | 5 | 50.2K | 20.5% | 2 | | Aug 2026 | 15K | 5.5% | 4 | 41.1K | 15.2% | 2 | | Sep 2026 | 10.1K | 3.5% | 5 | 61.1K | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fullstory’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fullstory**: Measured on the search terms “fullstory”, “fullstory session replay” and “fullstory software”, summed into one figure. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Fullstory profile](/demand/global-en/brands/fullstory) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All customer journey analytics worldwide](/demand/global-en/categories/customer-journey-analytics): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fullstory or Mixpanel more popular in search? In September 2026, Mixpanel had more branded searches than Fullstory among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Fullstory had 10,100. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Fullstory accounted for 3.5%. ## Cite this page Brandwave. "Fullstory vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/fullstory-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/fullstory-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.