--- title: "Contentsquare vs Mixpanel: Which is searched more?" description: "Is Contentsquare or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/contentsquare-vs-mixpanel" publisher: "Brandwave" --- # Contentsquare vs Mixpanel: Which is searched more? Is Contentsquare or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer journey analytics set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contentsquare and Mixpanel - **Competitive set**: Customer journey analytics - **Market**: Global - **Month measured**: Sep 2026 - **Contentsquare Share of Search**: 6.3% - **Mixpanel Share of Search**: 21.3% ## Is Contentsquare or Mixpanel more popular in search? - In September 2026, Mixpanel had more branded searches than Contentsquare among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Contentsquare had 18,100. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Contentsquare accounted for 6.3%. - Mixpanel was ahead of Contentsquare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Contentsquare’s share of searches among customer journey analytics worldwide moved from 4.2% to 6.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among customer journey analytics worldwide moved from 14.1% to 21.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top customer journey analytics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Contentsquare was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Contentsquare was listed before Mixpanel in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Amplitude | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | UXPressia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fullstory | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Glassbox | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | CSG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thunderhead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adobe Workfront | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ClickFox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer journey analytics - Asked ChatGPT "Which customer journey analytics platform should I use?": 1. Mixpanel, 2. Amplitude, 3. Contentsquare - Asked ChatGPT "What are the best customer journey analytics platforms?": 1. Contentsquare, 2. Amplitude, 3. Fullstory, 4. Mixpanel, 5. Glassbox - Asked ChatGPT "What's the best customer journey analytics platform for customer journey mapping?": 1. Contentsquare, 2. Glassbox, 3. Fullstory, 4. UXPressia - Searched Google, AI Overview "customer journey analytics": 1. Adobe Workfront - Searched Google, AI Overview "customer journey mapping software": 1. UXPressia, 2. Contentsquare Not named in any answer: CSG, Thunderhead and ClickFox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer journey analytics worldwide in September 2026? - In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches. - In September 2026, Mixpanel gained share of searches among customer journey analytics worldwide, from 15.2% to 21.3%. ## Month by month | Month | Contentsquare estimated searches | Contentsquare Share of Search | Contentsquare rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 4.2% | 3 | 74.6K | 14.1% | 2 | | Nov 2025 | 18.1K | 4% | 3 | 136K | 30% | 2 | | Dec 2025 | 14.8K | 4.2% | 4 | 91.2K | 25.7% | 2 | | Jan 2026 | 22.2K | 3.7% | 3 | 74.7K | 12.6% | 2 | | Feb 2026 | 22.2K | 4% | 3 | 41.2K | 7.4% | 2 | | Mar 2026 | 22.2K | 6.8% | 3 | 50.4K | 15.5% | 2 | | Apr 2026 | 22.2K | 6.8% | 3 | 50.4K | 15.4% | 2 | | May 2026 | 18.1K | 6.7% | 3 | 41.2K | 15.3% | 2 | | Jun 2026 | 18.1K | 6.2% | 3 | 61.4K | 21% | 2 | | Jul 2026 | 18.1K | 7.4% | 3 | 50.2K | 20.5% | 2 | | Aug 2026 | 14.8K | 5.5% | 5 | 41.1K | 15.2% | 2 | | Sep 2026 | 18.1K | 6.3% | 3 | 61.1K | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Contentsquare’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contentsquare**: Measured on the search term “contentsquare”. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Contentsquare profile](/demand/global-en/brands/contentsquare) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All customer journey analytics worldwide](/demand/global-en/categories/customer-journey-analytics): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Contentsquare or Mixpanel more popular in search? In September 2026, Mixpanel had more branded searches than Contentsquare among customer journey analytics worldwide. Mixpanel had about 61,100 branded searches, while Contentsquare had 18,100. Mixpanel made up 21.3% of all customer journey analytics searches we track, and Contentsquare accounted for 6.3%. ## Cite this page Brandwave. "Contentsquare vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/contentsquare-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics/compare/contentsquare-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.