--- title: "Customer journey analytics: Which brands are most popular in search?" description: "Compare the platforms that map customer journeys. Share of Search among CSG, Pointillist, Adobe Workfront, Thunderhead and ClickFox, the customer journey analytics Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics" publisher: "Brandwave" --- # Customer journey analytics: Which brands are most popular in search? Compare the platforms that map customer journeys. Share of Search among CSG, Pointillist, Adobe Workfront, Thunderhead and ClickFox, the customer journey analytics Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer journey analytics - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: CSG, 60.7% ## Which brand is most popular in search among customer journey analytics worldwide? - In August 2026, CSG was the most searched among customer journey analytics worldwide, with an estimated 165K branded searches and 60.7% estimated Share of Search within this set. - Pointillist is in 2nd place, 38.5 percentage points behind at 22.3% Share of Search. - Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide decreased from 73.1% to 60.7%. - Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide increased from 14.7% to 22.3%. - Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among customer journey analytics worldwide increased from 7.8% to 10.3%. - Across the 11 months ending August 2026, Thunderhead’s estimated Share of Search among customer journey analytics worldwide increased from 4.4% to 6.7%. - Across the 11 months ending August 2026, CSG’s estimated Share of Search among customer journey analytics worldwide peaked at 78.8% in January 2026 and was lowest at 57.9% in May 2026. - Across the 11 months ending August 2026, Pointillist’s estimated Share of Search among customer journey analytics worldwide peaked at 26.3% in April 2026 and was lowest at 12.9% in February 2026. - Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among customer journey analytics worldwide peaked at 12.3% in July 2026 and was lowest at 5.6% in January 2026. - Across the 11 months ending August 2026, Thunderhead’s estimated Share of Search among customer journey analytics worldwide peaked at 6.7% in August 2026 and was lowest at 2.6% in February 2026. - Across the 11 months ending August 2026, ClickFox held steady: its estimated Share of Search among customer journey analytics worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CSG vs Pointillist: compare search popularity](/demand/global-en/compare/csg-vs-pointillist): 60.7% against 22.3% Share of Search. - [CSG vs Adobe Workfront: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-csg): 60.7% against 10.3% Share of Search. - [CSG vs Thunderhead: compare search popularity](/demand/global-en/compare/csg-vs-thunderhead): 60.7% against 6.7% Share of Search. - [Pointillist vs Adobe Workfront: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-pointillist): 22.3% against 10.3% Share of Search. - [Pointillist vs Thunderhead: compare search popularity](/demand/global-en/compare/pointillist-vs-thunderhead): 22.3% against 6.7% Share of Search. - [Adobe Workfront vs Thunderhead: compare search popularity](/demand/global-en/compare/adobe-workfront-vs-thunderhead): 10.3% against 6.7% Share of Search. ## How did search popularity change for customer journey analytics worldwide in August 2026? - In August 2026, CSG gained estimated Share of Search among customer journey analytics worldwide, from 59.4% to 60.7%. - In August 2026, Pointillist gained estimated Share of Search among customer journey analytics worldwide, from 21.8% to 22.3%. - In August 2026, Adobe Workfront lost estimated Share of Search among customer journey analytics worldwide, from 12.3% to 10.3%. - Estimated monthly branded searches for Thunderhead worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for ClickFox worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CSG | 60.7% | 165K | +22.2% | CSG | | 2 | Pointillist | 22.3% | 60.5K | +22.2% | Pointillist | | 3 | Adobe Workfront | 10.3% | 28K | 0.0% | Adobe | | 4 | Thunderhead | 6.7% | 18.1K | +22.3% | Thunderhead | | 5 | ClickFox | 0.05% | 140 | 0.0% | ClickFox | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CSG | 368K | 73.1% | 1 | | Oct 2025 | Pointillist | 74K | 14.7% | 2 | | Oct 2025 | Adobe Workfront | 39.3K | 7.8% | 3 | | Oct 2025 | Thunderhead | 22.2K | 4.4% | 4 | | Oct 2025 | ClickFox | 170 | 0.03% | 5 | | Nov 2025 | CSG | 246K | 66.4% | 1 | | Nov 2025 | Pointillist | 74K | 20% | 2 | | Nov 2025 | Adobe Workfront | 32.1K | 8.7% | 3 | | Nov 2025 | Thunderhead | 18.1K | 4.9% | 4 | | Nov 2025 | ClickFox | 170 | 0.05% | 5 | | Dec 2025 | CSG | 201K | 65.7% | 1 | | Dec 2025 | Pointillist | 60.5K | 19.8% | 2 | | Dec 2025 | Adobe Workfront | 26.2K | 8.6% | 3 | | Dec 2025 | Thunderhead | 18.1K | 5.9% | 4 | | Dec 2025 | ClickFox | 140 | 0.05% | 5 | | Jan 2026 | CSG | 450K | 78.8% | 1 | | Jan 2026 | Pointillist | 74K | 13% | 2 | | Jan 2026 | Adobe Workfront | 32.1K | 5.6% | 3 | | Jan 2026 | Thunderhead | 14.8K | 2.6% | 4 | | Jan 2026 | ClickFox | 170 | 0.03% | 5 | | Feb 2026 | CSG | 450K | 78.5% | 1 | | Feb 2026 | Pointillist | 74K | 12.9% | 2 | | Feb 2026 | Adobe Workfront | 34.4K | 6% | 3 | | Feb 2026 | Thunderhead | 14.8K | 2.6% | 4 | | Feb 2026 | ClickFox | 170 | 0.03% | 5 | | Mar 2026 | CSG | 201K | 61.3% | 1 | | Mar 2026 | Pointillist | 74K | 22.6% | 2 | | Mar 2026 | Adobe Workfront | 34.5K | 10.5% | 3 | | Mar 2026 | Thunderhead | 18.1K | 5.5% | 4 | | Mar 2026 | ClickFox | 140 | 0.04% | 5 | | Apr 2026 | CSG | 201K | 58.4% | 1 | | Apr 2026 | Pointillist | 90.5K | 26.3% | 2 | | Apr 2026 | Adobe Workfront | 34.3K | 10% | 3 | | Apr 2026 | Thunderhead | 18.1K | 5.3% | 4 | | Apr 2026 | ClickFox | 140 | 0.04% | 5 | | May 2026 | CSG | 165K | 57.9% | 1 | | May 2026 | Pointillist | 74K | 25.9% | 2 | | May 2026 | Adobe Workfront | 28K | 9.8% | 3 | | May 2026 | Thunderhead | 18.1K | 6.3% | 4 | | May 2026 | ClickFox | 110 | 0.04% | 5 | | Jun 2026 | CSG | 165K | 60.5% | 1 | | Jun 2026 | Pointillist | 60.5K | 22.2% | 2 | | Jun 2026 | Adobe Workfront | 32.1K | 11.8% | 3 | | Jun 2026 | Thunderhead | 14.8K | 5.4% | 4 | | Jun 2026 | ClickFox | 170 | 0.06% | 5 | | Jul 2026 | CSG | 135K | 59.4% | 1 | | Jul 2026 | Pointillist | 49.5K | 21.8% | 2 | | Jul 2026 | Adobe Workfront | 28K | 12.3% | 3 | | Jul 2026 | Thunderhead | 14.8K | 6.5% | 4 | | Jul 2026 | ClickFox | 140 | 0.06% | 5 | | Aug 2026 | CSG | 165K | 60.7% | 1 | | Aug 2026 | Pointillist | 60.5K | 22.3% | 2 | | Aug 2026 | Adobe Workfront | 28K | 10.3% | 3 | | Aug 2026 | Thunderhead | 18.1K | 6.7% | 4 | | Aug 2026 | ClickFox | 140 | 0.05% | 5 | | Sep 2026 | Adobe Workfront | — | — | — | | Sep 2026 | ClickFox | — | — | — | | Sep 2026 | CSG | — | — | — | | Sep 2026 | Pointillist | — | — | — | | Sep 2026 | Thunderhead | — | — | — | ## What is being compared - **Adobe Workfront**: Measured on the search terms “adobe workfront”, “workfront” and “workfront marketing”, summed into one figure. - **ClickFox**: Measured on the search term “clickfox”. - **CSG**: Measured on the search term “csg”. - **Pointillist**: Measured on the search term “pointillist”. - **Thunderhead**: Measured on the search term “thunderhead”. - [Adobe Workfront](/demand/global-en/brands/adobe-workfront) - [ClickFox](/demand/global-en/brands/clickfox) - [CSG](/demand/global-en/brands/csg) - [Pointillist](/demand/global-en/brands/pointillist) - [Thunderhead](/demand/global-en/brands/thunderhead) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer journey analytics worldwide? In August 2026, CSG was the most searched among customer journey analytics worldwide, with an estimated 165K branded searches and 60.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Customer journey analytics: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-journey-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.