--- title: "Customer feedback software: Which brands are most popular in search?" description: "Compare the platforms used to collect customer feedback. Share of Search among Qualtrics, Medallia, AskNicely, Nicereply and Delighted, the customer feedback software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-feedback-software" publisher: "Brandwave" --- # Customer feedback software: Which brands are most popular in search? Compare the platforms used to collect customer feedback. Share of Search among Qualtrics, Medallia, AskNicely, Nicereply and Delighted, the customer feedback software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer feedback software - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Qualtrics, 84.3% ## Which brand is most popular in search among customer feedback software worldwide? - In August 2026, Qualtrics was the most searched among customer feedback software worldwide, with an estimated 247K branded searches and 84.3% estimated Share of Search within this set. - Medallia is in 2nd place, 70.4 percentage points behind at 13.9% Share of Search. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide decreased from 87.2% to 84.3%. - Across the 11 months ending August 2026, Medallia’s estimated Share of Search among customer feedback software worldwide increased from 11.8% to 13.9%. - Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among customer feedback software worldwide increased from 0.85% to 1.5%. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among customer feedback software worldwide peaked at 87.2% in March 2026 and was lowest at 78.9% in June 2026. - Across the 11 months ending August 2026, Medallia’s estimated Share of Search among customer feedback software worldwide peaked at 19.4% in June 2026 and was lowest at 11.8% in March 2026. - Across the 11 months ending August 2026, Nicereply and Delighted held steady: their estimated Share of Search among customer feedback software worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Qualtrics vs Medallia: compare search popularity](/demand/global-en/compare/medallia-vs-qualtrics): 84.3% against 13.9% Share of Search. ## How did search popularity change for customer feedback software worldwide in August 2026? - In August 2026, Qualtrics gained estimated Share of Search among customer feedback software worldwide, from 81.8% to 84.3%. - In August 2026, Medallia lost estimated Share of Search among customer feedback software worldwide, from 16.5% to 13.9%. - Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 11 measured months, from 3.6K to 4.4K in August 2026. - Estimated monthly branded searches for Nicereply worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Qualtrics | 84.3% | 247K | -0.1% | Qualtrics | | 2 | Medallia | 13.9% | 40.8K | -18.2% | Medallia | | 3 | AskNicely | 1.5% | 4.4K | 0.0% | AskNicely | | 4 | Nicereply | 0.25% | 720 | 0.0% | Nicereply | | 5 | Delighted | <0.01% | 10 | 0.0% | Delighted | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Qualtrics | 369K | 87.2% | 1 | | Oct 2025 | Medallia | 49.9K | 11.8% | 2 | | Oct 2025 | AskNicely | 3.6K | 0.85% | 3 | | Oct 2025 | Nicereply | 880 | 0.21% | 4 | | Oct 2025 | Delighted | 10 | <0.01% | 5 | | Nov 2025 | Qualtrics | 369K | 87.2% | 1 | | Nov 2025 | Medallia | 49.9K | 11.8% | 2 | | Nov 2025 | AskNicely | 3.6K | 0.86% | 3 | | Nov 2025 | Nicereply | 880 | 0.21% | 4 | | Nov 2025 | Delighted | 10 | <0.01% | 5 | | Dec 2025 | Qualtrics | 247K | 84.7% | 1 | | Dec 2025 | Medallia | 40.9K | 14% | 2 | | Dec 2025 | AskNicely | 2.9K | 1% | 3 | | Dec 2025 | Nicereply | 720 | 0.25% | 4 | | Dec 2025 | Delighted | 10 | <0.01% | 5 | | Jan 2026 | Qualtrics | 302K | 84.7% | 1 | | Jan 2026 | Medallia | 49.9K | 14% | 2 | | Jan 2026 | AskNicely | 3.6K | 1% | 3 | | Jan 2026 | Nicereply | 880 | 0.25% | 4 | | Jan 2026 | Delighted | 10 | <0.01% | 5 | | Feb 2026 | Qualtrics | 302K | 85% | 1 | | Feb 2026 | Medallia | 49.8K | 14% | 2 | | Feb 2026 | AskNicely | 2.9K | 0.82% | 3 | | Feb 2026 | Nicereply | 720 | 0.2% | 4 | | Feb 2026 | Delighted | 10 | <0.01% | 5 | | Mar 2026 | Qualtrics | 369K | 87.2% | 1 | | Mar 2026 | Medallia | 49.9K | 11.8% | 2 | | Mar 2026 | AskNicely | 3.6K | 0.85% | 3 | | Mar 2026 | Nicereply | 880 | 0.21% | 4 | | Mar 2026 | Delighted | 10 | <0.01% | 5 | | Apr 2026 | Qualtrics | 369K | 82.4% | 1 | | Apr 2026 | Medallia | 74.4K | 16.6% | 2 | | Apr 2026 | AskNicely | 3.6K | 0.81% | 3 | | Apr 2026 | Nicereply | 880 | 0.2% | 4 | | Apr 2026 | Delighted | 10 | <0.01% | 5 | | May 2026 | Qualtrics | 302K | 82% | 1 | | May 2026 | Medallia | 60.9K | 16.5% | 2 | | May 2026 | AskNicely | 4.4K | 1.2% | 3 | | May 2026 | Nicereply | 880 | 0.24% | 4 | | May 2026 | Delighted | 10 | <0.01% | 5 | | Jun 2026 | Qualtrics | 247K | 78.9% | 1 | | Jun 2026 | Medallia | 60.9K | 19.4% | 2 | | Jun 2026 | AskNicely | 4.4K | 1.4% | 3 | | Jun 2026 | Nicereply | 720 | 0.23% | 4 | | Jun 2026 | Delighted | 10 | <0.01% | 5 | | Jul 2026 | Qualtrics | 247K | 81.8% | 1 | | Jul 2026 | Medallia | 49.9K | 16.5% | 2 | | Jul 2026 | AskNicely | 4.4K | 1.5% | 3 | | Jul 2026 | Nicereply | 720 | 0.24% | 4 | | Jul 2026 | Delighted | 10 | <0.01% | 5 | | Aug 2026 | Qualtrics | 247K | 84.3% | 1 | | Aug 2026 | Medallia | 40.8K | 13.9% | 2 | | Aug 2026 | AskNicely | 4.4K | 1.5% | 3 | | Aug 2026 | Nicereply | 720 | 0.25% | 4 | | Aug 2026 | Delighted | 10 | <0.01% | 5 | | Sep 2026 | AskNicely | — | — | — | | Sep 2026 | Delighted | — | — | — | | Sep 2026 | Medallia | — | — | — | | Sep 2026 | Nicereply | — | — | — | | Sep 2026 | Qualtrics | — | — | — | ## What is being compared - **AskNicely**: Measured on the search terms “asknicely” and “asknicely nps”, summed into one figure. - **Delighted**: Measured on the search term “delighted cx”. - **Medallia**: Measured on the search terms “medallia”, “medallia customer feedback”, “medallia voice of customer” and “medallia.com”, summed into one figure. - **Nicereply**: Measured on the search term “nicereply”. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure. - [AskNicely](/demand/global-en/brands/asknicely) - [Delighted](/demand/global-en/brands/delighted) - [Medallia](/demand/global-en/brands/medallia) - [Nicereply](/demand/global-en/brands/nicereply) - [Qualtrics](/demand/global-en/brands/qualtrics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer feedback software worldwide? In August 2026, Qualtrics was the most searched among customer feedback software worldwide, with an estimated 247K branded searches and 84.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Customer feedback software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-feedback-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-feedback-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.