---
title: "Customer engagement platforms: Which brands are most popular in search?"
description: "Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Share of Search among Klaviyo, Braze, OneSignal, CleverTap, MoEngage, Customer.io, Airship and Iterable, the customer engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-engagement-platforms"
publisher: "Brandwave"
---

# Customer engagement platforms: Which brands are most popular in search?

Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Share of Search among Klaviyo, Braze, OneSignal, CleverTap, MoEngage, Customer.io, Airship and Iterable, the customer engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer engagement platforms
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Klaviyo, 54.7%

## Which brand is most popular in search among customer engagement platforms worldwide?

- In August 2026, Klaviyo was the most searched among customer engagement platforms worldwide, with an estimated 315K branded searches and 54.7% estimated Share of Search within this set.
- Braze is in 2nd place, 38.2 percentage points behind at 16.5% Share of Search.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide increased from 51.7% to 54.7%.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide decreased from 18.9% to 16.5%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide peaked at 54.7% in August 2026 and was lowest at 50.6% in December 2025.
- Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer engagement platforms worldwide peaked at 19.5% in February 2026 and was lowest at 16.5% in August 2026.
- Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among customer engagement platforms worldwide peaked at 10.8% in March 2026 and was lowest at 9.1% in February 2026.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide peaked at 10.6% in December 2025 and was lowest at 7.3% in May 2026.
- Across the 11 months ending August 2026, CleverTap rose from 5th to 4th among customer engagement platforms worldwide.
- Across the 11 months ending August 2026, MoEngage fell from 4th to 5th among customer engagement platforms worldwide.
- Across the 11 months ending August 2026, OneSignal, Customer.io, Airship and Iterable held steady: their estimated Share of Search among customer engagement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Klaviyo vs Braze: compare search popularity](/demand/global-en/compare/braze-vs-klaviyo): 54.7% against 16.5% Share of Search.
- [Klaviyo vs OneSignal: compare search popularity](/demand/global-en/compare/klaviyo-vs-onesignal): 54.7% against 10.4% Share of Search.
- [Klaviyo vs CleverTap: compare search popularity](/demand/global-en/compare/clevertap-vs-klaviyo): 54.7% against 7.8% Share of Search.
- [Klaviyo vs MoEngage: compare search popularity](/demand/global-en/compare/klaviyo-vs-moengage): 54.7% against 7.8% Share of Search.
- [Braze vs OneSignal: compare search popularity](/demand/global-en/compare/braze-vs-onesignal): 16.5% against 10.4% Share of Search.
- [Braze vs CleverTap: compare search popularity](/demand/global-en/compare/braze-vs-clevertap): 16.5% against 7.8% Share of Search.
- [Braze vs MoEngage: compare search popularity](/demand/global-en/compare/braze-vs-moengage): 16.5% against 7.8% Share of Search.
- [OneSignal vs CleverTap: compare search popularity](/demand/global-en/compare/clevertap-vs-onesignal): 10.4% against 7.8% Share of Search.
- [OneSignal vs MoEngage: compare search popularity](/demand/global-en/compare/moengage-vs-onesignal): 10.4% against 7.8% Share of Search.
- [CleverTap vs MoEngage: compare search popularity](/demand/global-en/compare/clevertap-vs-moengage): 7.8% Share of Search each.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.
- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Klaviyo | 54.7% | 315K | +0.1% | Klaviyo |
| 2 | Braze | 16.5% | 95.1K | -0.6% | Braze |
| 3 | OneSignal | 10.4% | 59.9K | -1.2% | OneSignal |
| 4 | CleverTap | 7.8% | 45.1K | +0.1% | CleverTap |
| 5 | MoEngage | 7.8% | 44.8K | -0.2% | MoEngage |
| 6 | Customer.io | 2.2% | 12.9K | -0.8% | Customer.io |
| 7 | Airship | 0.38% | 2.2K | -30.9% | Airship |
| 8 | Iterable | 0.14% | 790 | -6.0% | Iterable |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Klaviyo | 319K | 51.7% | 1 |
| Oct 2025 | Braze | 116K | 18.9% | 2 |
| Oct 2025 | OneSignal | 64.8K | 10.5% | 3 |
| Oct 2025 | MoEngage | 54.8K | 8.9% | 4 |
| Oct 2025 | CleverTap | 45.3K | 7.3% | 5 |
| Oct 2025 | Customer.io | 13.1K | 2.1% | 6 |
| Oct 2025 | Airship | 2.6K | 0.42% | 7 |
| Oct 2025 | Iterable | 990 | 0.16% | 8 |
| Nov 2025 | Klaviyo | 317K | 51.9% | 1 |
| Nov 2025 | Braze | 116K | 18.9% | 2 |
| Nov 2025 | OneSignal | 64.4K | 10.5% | 3 |
| Nov 2025 | MoEngage | 54.7K | 9% | 4 |
| Nov 2025 | CleverTap | 45.2K | 7.4% | 5 |
| Nov 2025 | Customer.io | 10.8K | 1.8% | 6 |
| Nov 2025 | Airship | 2.2K | 0.36% | 7 |
| Nov 2025 | Iterable | 830 | 0.14% | 8 |
| Dec 2025 | Klaviyo | 260K | 50.6% | 1 |
| Dec 2025 | Braze | 95.6K | 18.6% | 2 |
| Dec 2025 | MoEngage | 54.6K | 10.6% | 3 |
| Dec 2025 | OneSignal | 53.4K | 10.4% | 4 |
| Dec 2025 | CleverTap | 37K | 7.2% | 5 |
| Dec 2025 | Customer.io | 10.7K | 2.1% | 6 |
| Dec 2025 | Airship | 2K | 0.39% | 7 |
| Dec 2025 | Iterable | 800 | 0.16% | 8 |
| Jan 2026 | Klaviyo | 317K | 52.4% | 1 |
| Jan 2026 | Braze | 116K | 19.3% | 2 |
| Jan 2026 | OneSignal | 65.1K | 10.8% | 3 |
| Jan 2026 | CleverTap | 45.1K | 7.5% | 4 |
| Jan 2026 | MoEngage | 44.9K | 7.4% | 5 |
| Jan 2026 | Customer.io | 13.1K | 2.2% | 6 |
| Jan 2026 | Airship | 2.4K | 0.4% | 7 |
| Jan 2026 | Iterable | 1K | 0.17% | 8 |
| Feb 2026 | Klaviyo | 317K | 53.4% | 1 |
| Feb 2026 | Braze | 116K | 19.5% | 2 |
| Feb 2026 | OneSignal | 53.8K | 9.1% | 3 |
| Feb 2026 | CleverTap | 45.2K | 7.6% | 4 |
| Feb 2026 | MoEngage | 44.9K | 7.6% | 5 |
| Feb 2026 | Customer.io | 13.2K | 2.2% | 6 |
| Feb 2026 | Airship | 2.8K | 0.47% | 7 |
| Feb 2026 | Iterable | 840 | 0.14% | 8 |
| Mar 2026 | Klaviyo | 320K | 52.4% | 1 |
| Mar 2026 | Braze | 117K | 19.1% | 2 |
| Mar 2026 | OneSignal | 65.7K | 10.8% | 3 |
| Mar 2026 | CleverTap | 45.1K | 7.4% | 4 |
| Mar 2026 | MoEngage | 44.9K | 7.4% | 5 |
| Mar 2026 | Customer.io | 13.1K | 2.1% | 6 |
| Mar 2026 | Airship | 3.8K | 0.61% | 7 |
| Mar 2026 | Iterable | 1.1K | 0.18% | 8 |
| Apr 2026 | Klaviyo | 318K | 52.5% | 1 |
| Apr 2026 | Braze | 116K | 19.1% | 2 |
| Apr 2026 | OneSignal | 65.1K | 10.7% | 3 |
| Apr 2026 | CleverTap | 45.1K | 7.4% | 4 |
| Apr 2026 | MoEngage | 44.9K | 7.4% | 5 |
| Apr 2026 | Customer.io | 13.1K | 2.2% | 6 |
| Apr 2026 | Airship | 3.5K | 0.58% | 7 |
| Apr 2026 | Iterable | 900 | 0.15% | 8 |
| May 2026 | Klaviyo | 326K | 53% | 1 |
| May 2026 | Braze | 116K | 18.8% | 2 |
| May 2026 | OneSignal | 65.3K | 10.6% | 3 |
| May 2026 | CleverTap | 45.1K | 7.3% | 4 |
| May 2026 | MoEngage | 44.9K | 7.3% | 5 |
| May 2026 | Customer.io | 13K | 2.1% | 6 |
| May 2026 | Airship | 3.4K | 0.55% | 7 |
| May 2026 | Iterable | 1.1K | 0.17% | 8 |
| Jun 2026 | Klaviyo | 317K | 51.6% | 1 |
| Jun 2026 | Braze | 115K | 18.8% | 2 |
| Jun 2026 | OneSignal | 63.6K | 10.4% | 3 |
| Jun 2026 | MoEngage | 54.7K | 8.9% | 4 |
| Jun 2026 | CleverTap | 45.1K | 7.4% | 5 |
| Jun 2026 | Customer.io | 13.1K | 2.1% | 6 |
| Jun 2026 | Airship | 4K | 0.65% | 7 |
| Jun 2026 | Iterable | 960 | 0.16% | 8 |
| Jul 2026 | Klaviyo | 315K | 54.5% | 1 |
| Jul 2026 | Braze | 95.6K | 16.5% | 2 |
| Jul 2026 | OneSignal | 60.6K | 10.5% | 3 |
| Jul 2026 | CleverTap | 45K | 7.8% | 4 |
| Jul 2026 | MoEngage | 44.9K | 7.8% | 5 |
| Jul 2026 | Customer.io | 13K | 2.2% | 6 |
| Jul 2026 | Airship | 3.1K | 0.54% | 7 |
| Jul 2026 | Iterable | 840 | 0.15% | 8 |
| Aug 2026 | Klaviyo | 315K | 54.7% | 1 |
| Aug 2026 | Braze | 95.1K | 16.5% | 2 |
| Aug 2026 | OneSignal | 59.9K | 10.4% | 3 |
| Aug 2026 | CleverTap | 45.1K | 7.8% | 4 |
| Aug 2026 | MoEngage | 44.8K | 7.8% | 5 |
| Aug 2026 | Customer.io | 12.9K | 2.2% | 6 |
| Aug 2026 | Airship | 2.2K | 0.38% | 7 |
| Aug 2026 | Iterable | 790 | 0.14% | 8 |
| Sep 2026 | Airship | — | — | — |
| Sep 2026 | Braze | — | — | — |
| Sep 2026 | CleverTap | — | — | — |
| Sep 2026 | Customer.io | — | — | — |
| Sep 2026 | Iterable | — | — | — |
| Sep 2026 | Klaviyo | — | — | — |
| Sep 2026 | MoEngage | — | — | — |
| Sep 2026 | OneSignal | — | — | — |

## What is being compared

- **Airship**: Measured on the search terms “airship app”, “airship com”, “airship notification”, “airship notifications”, “airship pricing”, “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **Braze**: Measured on the search terms “braze”, “braze app”, “braze com”, “braze crm”, “braze customer engagement platform”, “braze email”, “braze marketing”, “braze platform”, “braze pricing” and “braze software”, summed into one figure.
- **CleverTap**: Measured on the search terms “clever tap”, “clever tap pricing”, “CleverTap”, “clevertap analytics”, “clevertap app”, “clevertap campaign”, “clevertap com”, “clevertap crm”, “clevertap demo”, “clevertap email”, “clevertap for startups”, “clevertap in app notifications”, “clevertap notifications”, “clevertap pricing”, “clevertap push notifications”, “clevertap tool”, “clevertap web” and “clevertap whatsapp”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io crm”, “customer io email”, “customer io forms”, “customer io pricing”, “customer io push notifications”, “customer io sms”, “customer io whatsapp” and “Customer.io”, summed into one figure.
- **Iterable**: Measured on the search terms “iterable ai”, “iterable com”, “iterable crm”, “iterable email”, “iterable marketing”, “iterable platform”, “iterable pricing”, “iterable software” and “iterable.com”, summed into one figure.
- **Klaviyo**: Measured on the search terms “klaviyo”, “klaviyo app”, “klaviyo cost”, “klaviyo crm”, “klaviyo email”, “klaviyo email marketing”, “klaviyo marketing”, “klaviyo plan”, “klaviyo pricing”, “klaviyo sms”, “klaviyo whatsapp” and “klaviyocom”, summed into one figure.
- **MoEngage**: Measured on the search terms “mo engage”, “MoEngage”, “moengage app”, “moengage com”, “moengage customer engagement platform”, “moengage notification”, “moengage pricing”, “moengage tool”, “moengage website” and “moengage whatsapp”, summed into one figure.
- **OneSignal**: Measured on the search terms “app onesignal”, “in app messaging onesignal”, “one signal”, “one signal notifications”, “one signal push”, “OneSignal”, “onesignal app”, “onesignal com”, “onesignal email”, “onesignal free plan”, “onesignal in app messaging”, “onesignal mobile push”, “onesignal notification”, “onesignal plans”, “onesignal pricing”, “onesignal push”, “onesignal push notification”, “onesignal sms”, “onesignal sms pricing”, “onesignal web”, “onesignal web push”, “onesignal web push notification” and “onesignal whatsapp”, summed into one figure.

- [Airship](/demand/global-en/brands/airship)
- [Braze](/demand/global-en/brands/braze)
- [CleverTap](/demand/global-en/brands/clevertap)
- [Customer.io](/demand/global-en/brands/customer-io)
- [Iterable](/demand/global-en/brands/iterable)
- [Klaviyo](/demand/global-en/brands/klaviyo)
- [MoEngage](/demand/global-en/brands/moengage)
- [OneSignal](/demand/global-en/brands/onesignal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer engagement platforms worldwide?

In August 2026, Klaviyo was the most searched among customer engagement platforms worldwide, with an estimated 315K branded searches and 54.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer engagement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-engagement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.