--- title: "Customer data platforms: Which brands are most popular in search?" description: "Compare platforms that collect, unify, and activate customer data for marketing and analytics. Share of Search among Hightouch, RudderStack, Twilio Segment, mParticle and Blueshift, the customer data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/customer-data-platforms" publisher: "Brandwave" --- # Customer data platforms: Which brands are most popular in search? Compare platforms that collect, unify, and activate customer data for marketing and analytics. Share of Search among Hightouch, RudderStack, Twilio Segment, mParticle and Blueshift, the customer data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Customer data platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hightouch, 72.5% ## Which brand is most popular in search among customer data platforms worldwide? - In August 2026, Hightouch was the most searched among customer data platforms worldwide, with an estimated 28.3K branded searches and 72.5% estimated Share of Search within this set. - RudderStack is in 2nd place, 58.4 percentage points behind at 14.1% Share of Search. - Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide increased from 60.2% to 72.5%. - Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide decreased from 17.4% to 14.1%. - Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide decreased from 12.7% to 8.4%. - Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide decreased from 9.4% to 5%. - Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide peaked at 72.5% in August 2026 and was lowest at 58.7% in November 2025. - Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide peaked at 20.5% in November 2025 and was lowest at 13.7% in April 2026. - Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide peaked at 12.7% in October 2025 and was lowest at 8% in May 2026. - Across the 11 months ending August 2026, Blueshift held steady: its estimated Share of Search among customer data platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hightouch vs RudderStack: compare search popularity](/demand/global-en/compare/hightouch-vs-rudderstack): 72.5% against 14.1% Share of Search. - [Hightouch vs Twilio Segment: compare search popularity](/demand/global-en/compare/hightouch-vs-segment): 72.5% against 8.4% Share of Search. - [Hightouch vs mParticle: compare search popularity](/demand/global-en/compare/hightouch-vs-mparticle): 72.5% against 5% Share of Search. - [RudderStack vs Twilio Segment: compare search popularity](/demand/global-en/compare/rudderstack-vs-segment): 14.1% against 8.4% Share of Search. - [RudderStack vs mParticle: compare search popularity](/demand/global-en/compare/mparticle-vs-rudderstack): 14.1% against 5% Share of Search. - [Twilio Segment vs mParticle: compare search popularity](/demand/global-en/compare/mparticle-vs-segment): 8.4% against 5% Share of Search. ## How did search popularity change for customer data platforms worldwide in August 2026? - In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%. - In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%. - In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%. - Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026. - Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hightouch | 72.5% | 28.3K | -1.0% | Hightouch | | 2 | RudderStack | 14.1% | 5.5K | -18.0% | RudderStack | | 3 | Twilio Segment | 8.4% | 3.3K | 0.0% | Twilio | | 4 | mParticle | 5% | 1.9K | -20.1% | mParticle | | 5 | Blueshift | 0.08% | 30 | -40.0% | Blueshift | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hightouch | 28.5K | 60.2% | 1 | | Oct 2025 | RudderStack | 8.3K | 17.4% | 2 | | Oct 2025 | Twilio Segment | 6K | 12.7% | 3 | | Oct 2025 | mParticle | 4.5K | 9.4% | 4 | | Oct 2025 | Blueshift | 100 | 0.21% | 5 | | Nov 2025 | Hightouch | 23.6K | 58.7% | 1 | | Nov 2025 | RudderStack | 8.2K | 20.5% | 2 | | Nov 2025 | Twilio Segment | 4.6K | 11.4% | 3 | | Nov 2025 | mParticle | 3.7K | 9.2% | 4 | | Nov 2025 | Blueshift | 60 | 0.15% | 5 | | Dec 2025 | Hightouch | 23.5K | 63.3% | 1 | | Dec 2025 | RudderStack | 6.7K | 18.1% | 2 | | Dec 2025 | Twilio Segment | 3.9K | 10.5% | 3 | | Dec 2025 | mParticle | 3K | 8% | 4 | | Dec 2025 | Blueshift | 70 | 0.19% | 5 | | Jan 2026 | Hightouch | 29K | 65.6% | 1 | | Jan 2026 | RudderStack | 8.3K | 18.7% | 2 | | Jan 2026 | Twilio Segment | 3.9K | 8.8% | 3 | | Jan 2026 | mParticle | 3K | 6.8% | 4 | | Jan 2026 | Blueshift | 70 | 0.16% | 5 | | Feb 2026 | Hightouch | 29.3K | 67.7% | 1 | | Feb 2026 | RudderStack | 6.7K | 15.6% | 2 | | Feb 2026 | Twilio Segment | 4.2K | 9.7% | 3 | | Feb 2026 | mParticle | 3K | 6.9% | 4 | | Feb 2026 | Blueshift | 70 | 0.16% | 5 | | Mar 2026 | Hightouch | 29.4K | 63.9% | 1 | | Mar 2026 | RudderStack | 8.3K | 18.1% | 2 | | Mar 2026 | Twilio Segment | 5.2K | 11.3% | 3 | | Mar 2026 | mParticle | 3K | 6.5% | 4 | | Mar 2026 | Blueshift | 110 | 0.24% | 5 | | Apr 2026 | Hightouch | 35.2K | 71.6% | 1 | | Apr 2026 | RudderStack | 6.8K | 13.7% | 2 | | Apr 2026 | Twilio Segment | 4.2K | 8.5% | 3 | | Apr 2026 | mParticle | 2.9K | 6% | 4 | | Apr 2026 | Blueshift | 50 | 0.1% | 5 | | May 2026 | Hightouch | 35.2K | 72.1% | 1 | | May 2026 | RudderStack | 6.8K | 13.8% | 2 | | May 2026 | Twilio Segment | 3.9K | 8% | 3 | | May 2026 | mParticle | 2.9K | 6% | 4 | | May 2026 | Blueshift | 70 | 0.14% | 5 | | Jun 2026 | Hightouch | 29K | 69.6% | 1 | | Jun 2026 | RudderStack | 6.7K | 16.2% | 2 | | Jun 2026 | Twilio Segment | 3.4K | 8.2% | 3 | | Jun 2026 | mParticle | 2.5K | 5.9% | 4 | | Jun 2026 | Blueshift | 70 | 0.17% | 5 | | Jul 2026 | Hightouch | 28.6K | 69.6% | 1 | | Jul 2026 | RudderStack | 6.7K | 16.3% | 2 | | Jul 2026 | Twilio Segment | 3.3K | 8% | 3 | | Jul 2026 | mParticle | 2.4K | 5.9% | 4 | | Jul 2026 | Blueshift | 50 | 0.12% | 5 | | Aug 2026 | Hightouch | 28.3K | 72.5% | 1 | | Aug 2026 | RudderStack | 5.5K | 14.1% | 2 | | Aug 2026 | Twilio Segment | 3.3K | 8.4% | 3 | | Aug 2026 | mParticle | 1.9K | 5% | 4 | | Aug 2026 | Blueshift | 30 | 0.08% | 5 | | Sep 2026 | Blueshift | — | — | — | | Sep 2026 | Hightouch | — | — | — | | Sep 2026 | mParticle | — | — | — | | Sep 2026 | RudderStack | — | — | — | | Sep 2026 | Twilio Segment | — | — | — | ## What is being compared - **Blueshift**: Measured on the search terms “blueshift ai” and “blueshift cdp”, summed into one figure. - **Hightouch**: Measured on the search terms “hightouch”, “hightouch app”, “hightouch cdp”, “hightouch com”, “hightouch composable cdp”, “hightouch reverse etl”, “hightouch software” and “reverse etl hightouch”, summed into one figure. - **mParticle**: Measured on the search terms “m particle” and “mparticle”, summed into one figure. - **RudderStack**: Measured on the search terms “rudderstack”, “rudderstack cdp”, “rudderstack com” and “rudderstack reverse etl”, summed into one figure. - **Twilio Segment**: Measured on the search terms “segment cdp” and “twilio segment”, summed into one figure. - [Blueshift](/demand/global-en/brands/blueshift) - [Hightouch](/demand/global-en/brands/hightouch) - [mParticle](/demand/global-en/brands/mparticle) - [RudderStack](/demand/global-en/brands/rudderstack) - [Twilio Segment](/demand/global-en/brands/segment) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among customer data platforms worldwide? In August 2026, Hightouch was the most searched among customer data platforms worldwide, with an estimated 28.3K branded searches and 72.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Customer data platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-data-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.