---
title: "Customer authentication platforms: Which brands are most popular in search?"
description: "Compare services and tools used to add authentication and identity to customer applications. Share of Search among Auth0, WorkOS, Stytch, Clerk and Frontegg, the customer authentication platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/customer-authentication-platforms"
publisher: "Brandwave"
---

# Customer authentication platforms: Which brands are most popular in search?

Compare services and tools used to add authentication and identity to customer applications. Share of Search among Auth0, WorkOS, Stytch, Clerk and Frontegg, the customer authentication platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Customer authentication platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Auth0, 47.4%

## Which brand is most popular in search among customer authentication platforms worldwide?

- In August 2026, Auth0 was the most searched among customer authentication platforms worldwide, with an estimated 75.3K branded searches and 47.4% estimated Share of Search within this set.
- WorkOS is in 2nd place, 21.5 percentage points behind at 25.9% Share of Search.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide decreased from 61% to 47.4%.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide increased from 15.2% to 25.9%.
- Across the 11 months ending August 2026, Stytch’s estimated Share of Search among customer authentication platforms worldwide increased from 15.1% to 17.4%.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among customer authentication platforms worldwide increased from 7.1% to 8.1%.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide peaked at 61% in October 2025 and was lowest at 46.6% in June 2026.
- Across the 11 months ending August 2026, WorkOS’s estimated Share of Search among customer authentication platforms worldwide peaked at 26.7% in May 2026 and was lowest at 15.2% in October 2025.
- Across the 11 months ending August 2026, Stytch’s estimated Share of Search among customer authentication platforms worldwide peaked at 17.4% in August 2026 and was lowest at 14.3% in May 2026.
- Across the 11 months ending August 2026, Clerk’s estimated Share of Search among customer authentication platforms worldwide peaked at 10.5% in March 2026 and was lowest at 7.1% in October 2025.
- Across the 11 months ending August 2026, Frontegg held steady: its estimated Share of Search among customer authentication platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Auth0 vs WorkOS: compare search popularity](/demand/global-en/compare/auth0-vs-workos): 47.4% against 25.9% Share of Search.
- [Auth0 vs Stytch: compare search popularity](/demand/global-en/compare/auth0-vs-stytch): 47.4% against 17.4% Share of Search.
- [Auth0 vs Clerk: compare search popularity](/demand/global-en/compare/auth0-vs-clerk-auth): 47.4% against 8.1% Share of Search.
- [WorkOS vs Stytch: compare search popularity](/demand/global-en/compare/stytch-vs-workos): 25.9% against 17.4% Share of Search.
- [WorkOS vs Clerk: compare search popularity](/demand/global-en/compare/clerk-auth-vs-workos): 25.9% against 8.1% Share of Search.
- [Stytch vs Clerk: compare search popularity](/demand/global-en/compare/clerk-auth-vs-stytch): 17.4% against 8.1% Share of Search.

## How did search popularity change for customer authentication platforms worldwide in August 2026?

- Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 14.3% to 17.4% in August 2026.
- Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 10% to 8.1% in August 2026.
- Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026.
- Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026.
- Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Auth0 | 47.4% | 75.3K | +0.3% | Okta |
| 2 | WorkOS | 25.9% | 41.2K | -0.0% | WorkOS |
| 3 | Stytch | 17.4% | 27.7K | +1.2% | Twilio |
| 4 | Clerk | 8.1% | 12.8K | -1.3% | Clerk |
| 5 | Frontegg | 1.2% | 1.9K | -20.7% | Frontegg |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auth0 | 111K | 61% | 1 |
| Oct 2025 | WorkOS | 27.7K | 15.2% | 2 |
| Oct 2025 | Stytch | 27.5K | 15.1% | 3 |
| Oct 2025 | Clerk | 12.9K | 7.1% | 4 |
| Oct 2025 | Frontegg | 2.9K | 1.6% | 5 |
| Nov 2025 | Auth0 | 91.5K | 56.4% | 1 |
| Nov 2025 | WorkOS | 27.6K | 17% | 2 |
| Nov 2025 | Stytch | 27.5K | 16.9% | 3 |
| Nov 2025 | Clerk | 12.9K | 7.9% | 4 |
| Nov 2025 | Frontegg | 2.9K | 1.8% | 5 |
| Dec 2025 | Auth0 | 74.8K | 53.4% | 1 |
| Dec 2025 | WorkOS | 27.6K | 19.7% | 2 |
| Dec 2025 | Stytch | 22.5K | 16.1% | 3 |
| Dec 2025 | Clerk | 12.9K | 9.2% | 4 |
| Dec 2025 | Frontegg | 2.4K | 1.7% | 5 |
| Jan 2026 | Auth0 | 91.7K | 53.6% | 1 |
| Jan 2026 | WorkOS | 33.7K | 19.7% | 2 |
| Jan 2026 | Stytch | 27.4K | 16% | 3 |
| Jan 2026 | Clerk | 15.7K | 9.2% | 4 |
| Jan 2026 | Frontegg | 2.4K | 1.4% | 5 |
| Feb 2026 | Auth0 | 91.5K | 53.6% | 1 |
| Feb 2026 | WorkOS | 33.7K | 19.7% | 2 |
| Feb 2026 | Stytch | 27.4K | 16.1% | 3 |
| Feb 2026 | Clerk | 15.8K | 9.2% | 4 |
| Feb 2026 | Frontegg | 2.4K | 1.4% | 5 |
| Mar 2026 | Auth0 | 91.5K | 50.4% | 1 |
| Mar 2026 | WorkOS | 41.1K | 22.6% | 2 |
| Mar 2026 | Stytch | 27.5K | 15.1% | 3 |
| Mar 2026 | Clerk | 19.1K | 10.5% | 4 |
| Mar 2026 | Frontegg | 2.4K | 1.3% | 5 |
| Apr 2026 | Auth0 | 91.4K | 51.3% | 1 |
| Apr 2026 | WorkOS | 41.1K | 23.1% | 2 |
| Apr 2026 | Stytch | 27.4K | 15.4% | 3 |
| Apr 2026 | Clerk | 15.7K | 8.8% | 4 |
| Apr 2026 | Frontegg | 2.4K | 1.4% | 5 |
| May 2026 | Auth0 | 74.8K | 47.7% | 1 |
| May 2026 | WorkOS | 41.8K | 26.7% | 2 |
| May 2026 | Stytch | 22.5K | 14.3% | 3 |
| May 2026 | Clerk | 15.7K | 10% | 4 |
| May 2026 | Frontegg | 1.9K | 1.2% | 5 |
| Jun 2026 | Auth0 | 74.9K | 46.6% | 1 |
| Jun 2026 | WorkOS | 41.1K | 25.5% | 2 |
| Jun 2026 | Stytch | 27.3K | 17% | 3 |
| Jun 2026 | Clerk | 15.6K | 9.7% | 4 |
| Jun 2026 | Frontegg | 1.9K | 1.2% | 5 |
| Jul 2026 | Auth0 | 75.1K | 47.2% | 1 |
| Jul 2026 | WorkOS | 41.2K | 25.9% | 2 |
| Jul 2026 | Stytch | 27.4K | 17.2% | 3 |
| Jul 2026 | Clerk | 13K | 8.2% | 4 |
| Jul 2026 | Frontegg | 2.4K | 1.5% | 5 |
| Aug 2026 | Auth0 | 75.3K | 47.4% | 1 |
| Aug 2026 | WorkOS | 41.2K | 25.9% | 2 |
| Aug 2026 | Stytch | 27.7K | 17.4% | 3 |
| Aug 2026 | Clerk | 12.8K | 8.1% | 4 |
| Aug 2026 | Frontegg | 1.9K | 1.2% | 5 |
| Sep 2026 | Auth0 | — | — | — |
| Sep 2026 | Clerk | — | — | — |
| Sep 2026 | Frontegg | — | — | — |
| Sep 2026 | Stytch | — | — | — |
| Sep 2026 | WorkOS | — | — | — |

## What is being compared

- **Auth0**: Measured on the search terms “auth0”, “auth0 app”, “auth0 authentication” and “auth0 com”, summed into one figure.
- **Clerk**: Measured on the search terms “authentication clerk”, “clerk auth” and “clerk com”, summed into one figure.
- **Frontegg**: Measured on the search terms “frontegg”, “frontegg authentication” and “frontegg com”, summed into one figure.
- **Stytch**: Measured on the search terms “stytch”, “stytch app”, “stytch authentication” and “stytch com”, summed into one figure.
- **WorkOS**: Measured on the search terms “workos”, “workos app”, “workos authentication” and “workos com”, summed into one figure.

- [Auth0](/demand/global-en/brands/auth0)
- [Clerk](/demand/global-en/brands/clerk-auth)
- [Frontegg](/demand/global-en/brands/frontegg)
- [Stytch](/demand/global-en/brands/stytch)
- [WorkOS](/demand/global-en/brands/workos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among customer authentication platforms worldwide?

In August 2026, Auth0 was the most searched among customer authentication platforms worldwide, with an estimated 75.3K branded searches and 47.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Customer authentication platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/customer-authentication-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/customer-authentication-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.