--- title: "Cushion brands: Which brands are most popular in search?" description: "Compare the cushion brands people buy. Share of Search among IKEA, Zara Home, H&M Home, Society6, Muji and Amara, the cushion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cushion-brands" publisher: "Brandwave" --- # Cushion brands: Which brands are most popular in search? Compare the cushion brands people buy. Share of Search among IKEA, Zara Home, H&M Home, Society6, Muji and Amara, the cushion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cushion brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: IKEA, 92.9% ## Which brand is most popular in search among cushion brands worldwide? - In August 2026, IKEA was the most searched among cushion brands worldwide, with an estimated 55.6M branded searches and 92.9% estimated Share of Search within this set. - Zara Home is in 2nd place, 87.3 percentage points behind at 5.6% Share of Search. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide peaked at 93.1% in June 2026 and was lowest at 90.1% in November 2025. - Across the 11 months ending August 2026, Zara Home’s estimated Share of Search among cushion brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.6% in March 2026. - Across the 11 months ending August 2026, IKEA, Zara Home, H&M Home, Society6, Muji and Amara held steady: their estimated Share of Search among cushion brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [IKEA vs Zara Home: compare search popularity](/demand/global-en/compare/ikea-vs-zara-home): 92.9% against 5.6% Share of Search. ## How did search popularity change for cushion brands worldwide in August 2026? - In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%. - In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 92.9% | 55.6M | +22.2% | IKEA New Zealand Limited | | 2 | Zara Home | 5.6% | 3.4M | 0.0% | Zara Home | | 3 | H&M Home | 1.4% | 823K | +22.3% | H&M Home | | 4 | Society6 | 0.12% | 74K | +22.3% | Society6 | | 5 | Muji | 0.04% | 22.2K | 0.0% | Muji | | 6 | Amara | <0.01% | 720 | 0.0% | Amara | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 55.6M | 92.9% | 1 | | Oct 2025 | Zara Home | 3.4M | 5.6% | 2 | | Oct 2025 | H&M Home | 823K | 1.4% | 3 | | Oct 2025 | Society6 | 74K | 0.12% | 4 | | Oct 2025 | Muji | 18.1K | 0.03% | 5 | | Oct 2025 | Amara | 590 | <0.01% | 6 | | Nov 2025 | IKEA | 55.6M | 90.1% | 1 | | Nov 2025 | Zara Home | 5M | 8.1% | 2 | | Nov 2025 | H&M Home | 1M | 1.6% | 3 | | Nov 2025 | Society6 | 90.5K | 0.15% | 4 | | Nov 2025 | Muji | 22.2K | 0.04% | 5 | | Nov 2025 | Amara | 720 | <0.01% | 6 | | Dec 2025 | IKEA | 55.6M | 91.7% | 1 | | Dec 2025 | Zara Home | 4.1M | 6.7% | 2 | | Dec 2025 | H&M Home | 823K | 1.4% | 3 | | Dec 2025 | Society6 | 90.5K | 0.15% | 4 | | Dec 2025 | Muji | 22.2K | 0.04% | 5 | | Dec 2025 | Amara | 720 | <0.01% | 6 | | Jan 2026 | IKEA | 55.6M | 91.7% | 1 | | Jan 2026 | Zara Home | 4.1M | 6.7% | 2 | | Jan 2026 | H&M Home | 823K | 1.4% | 3 | | Jan 2026 | Society6 | 90.5K | 0.15% | 4 | | Jan 2026 | Muji | 22.2K | 0.04% | 5 | | Jan 2026 | Amara | 720 | <0.01% | 6 | | Feb 2026 | IKEA | 45.5M | 92.9% | 1 | | Feb 2026 | Zara Home | 2.7M | 5.6% | 2 | | Feb 2026 | H&M Home | 673K | 1.4% | 3 | | Feb 2026 | Society6 | 60.5K | 0.12% | 4 | | Feb 2026 | Muji | 18.1K | 0.04% | 5 | | Feb 2026 | Amara | 720 | <0.01% | 6 | | Mar 2026 | IKEA | 45.5M | 92.8% | 1 | | Mar 2026 | Zara Home | 2.7M | 5.6% | 2 | | Mar 2026 | H&M Home | 673K | 1.4% | 3 | | Mar 2026 | Society6 | 74K | 0.15% | 4 | | Mar 2026 | Muji | 27.1K | 0.06% | 5 | | Mar 2026 | Amara | 720 | <0.01% | 6 | | Apr 2026 | IKEA | 45.5M | 92.9% | 1 | | Apr 2026 | Zara Home | 2.7M | 5.6% | 2 | | Apr 2026 | H&M Home | 673K | 1.4% | 3 | | Apr 2026 | Society6 | 60.5K | 0.12% | 4 | | Apr 2026 | Muji | 22.2K | 0.05% | 5 | | Apr 2026 | Amara | 720 | <0.01% | 6 | | May 2026 | IKEA | 45.5M | 92.9% | 1 | | May 2026 | Zara Home | 2.7M | 5.6% | 2 | | May 2026 | H&M Home | 673K | 1.4% | 3 | | May 2026 | Society6 | 60.5K | 0.12% | 4 | | May 2026 | Muji | 22.2K | 0.05% | 5 | | May 2026 | Amara | 720 | <0.01% | 6 | | Jun 2026 | IKEA | 45.5M | 93.1% | 1 | | Jun 2026 | Zara Home | 2.7M | 5.6% | 2 | | Jun 2026 | H&M Home | 550K | 1.1% | 3 | | Jun 2026 | Society6 | 60.5K | 0.12% | 4 | | Jun 2026 | Muji | 18.1K | 0.04% | 5 | | Jun 2026 | Amara | 720 | <0.01% | 6 | | Jul 2026 | IKEA | 45.5M | 91.7% | 1 | | Jul 2026 | Zara Home | 3.4M | 6.8% | 2 | | Jul 2026 | H&M Home | 673K | 1.4% | 3 | | Jul 2026 | Society6 | 60.5K | 0.12% | 4 | | Jul 2026 | Muji | 22.2K | 0.04% | 5 | | Jul 2026 | Amara | 720 | <0.01% | 6 | | Aug 2026 | IKEA | 55.6M | 92.9% | 1 | | Aug 2026 | Zara Home | 3.4M | 5.6% | 2 | | Aug 2026 | H&M Home | 823K | 1.4% | 3 | | Aug 2026 | Society6 | 74K | 0.12% | 4 | | Aug 2026 | Muji | 22.2K | 0.04% | 5 | | Aug 2026 | Amara | 720 | <0.01% | 6 | | Sep 2026 | Amara | — | — | — | | Sep 2026 | H&M Home | — | — | — | | Sep 2026 | IKEA | — | — | — | | Sep 2026 | Muji | — | — | — | | Sep 2026 | Society6 | — | — | — | | Sep 2026 | Zara Home | — | — | — | ## What is being compared - **Amara**: Measured on the search term “amara living”. - **H&M Home**: Measured on the search term “h&m home”. - **IKEA**: Measured on the search term “ikea”. - **Muji**: Measured on the search term “muji store”. - **Society6**: Measured on the search term “society6”. - **Zara Home**: Measured on the search term “zara home”. - [Amara](/demand/global-en/brands/amara) - [H&M Home](/demand/global-en/brands/h-m-home) - [IKEA](/demand/global-en/brands/ikea) - [Muji](/demand/global-en/brands/muji) - [Society6](/demand/global-en/brands/society6) - [Zara Home](/demand/global-en/brands/zara-home) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cushion brands worldwide? In August 2026, IKEA was the most searched among cushion brands worldwide, with an estimated 55.6M branded searches and 92.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cushion brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cushion-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cushion-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.