--- title: "Curtain brands: Which brands are most popular in search?" description: "Compare the curtain brands people buy. Share of Search among IKEA, Dunelm, John Lewis, Next, Hillarys and Habitat, the curtain brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/curtain-brands" publisher: "Brandwave" --- # Curtain brands: Which brands are most popular in search? Compare the curtain brands people buy. Share of Search among IKEA, Dunelm, John Lewis, Next, Hillarys and Habitat, the curtain brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Curtain brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: IKEA, 88.8% ## Which brand is most popular in search among curtain brands worldwide? - In August 2026, IKEA was the most searched among curtain brands worldwide, with an estimated 55.6M branded searches and 88.8% estimated Share of Search within this set. - Dunelm is in 2nd place, 82.3 percentage points behind at 6.5% Share of Search. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide increased from 88% to 88.8%. - Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide decreased from 5.3% to 4.4%. - Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide peaked at 88.9% in July 2026 and was lowest at 85.7% in November 2025. - Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among curtain brands worldwide peaked at 6.5% in August 2026 and was lowest at 5.4% in July 2026. - Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.4% in August 2026. - Across the 11 months ending August 2026, Dunelm, Next, Hillarys and Habitat held steady: their estimated Share of Search among curtain brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [IKEA vs Dunelm: compare search popularity](/demand/global-en/compare/dunelm-vs-ikea): 88.8% against 6.5% Share of Search. - [IKEA vs John Lewis: compare search popularity](/demand/global-en/compare/ikea-vs-john-lewis): 88.8% against 4.4% Share of Search. - [Dunelm vs John Lewis: compare search popularity](/demand/global-en/compare/dunelm-vs-john-lewis): 6.5% against 4.4% Share of Search. ## How did search popularity change for curtain brands worldwide in August 2026? - In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%. - In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%. - Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 88.8% | 55.6M | +22.2% | IKEA New Zealand Limited | | 2 | Dunelm | 6.5% | 4.1M | +49.3% | Dunelm | | 3 | John Lewis | 4.4% | 2.7M | 0.0% | John Lewis | | 4 | Next | 0.17% | 109K | 0.0% | Next | | 5 | Hillarys | 0.12% | 74K | 0.0% | Hillarys | | 6 | Habitat | 0.01% | 8.1K | +22.7% | Habitat | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 55.6M | 88% | 1 | | Oct 2025 | Dunelm | 4.1M | 6.5% | 2 | | Oct 2025 | John Lewis | 3.4M | 5.3% | 3 | | Oct 2025 | Next | 88.8K | 0.14% | 4 | | Oct 2025 | Hillarys | 60.5K | 0.1% | 5 | | Oct 2025 | Habitat | 8.1K | 0.01% | 6 | | Nov 2025 | IKEA | 55.6M | 85.7% | 1 | | Nov 2025 | John Lewis | 5M | 7.7% | 2 | | Nov 2025 | Dunelm | 4.1M | 6.3% | 3 | | Nov 2025 | Next | 105K | 0.16% | 4 | | Nov 2025 | Hillarys | 74K | 0.11% | 5 | | Nov 2025 | Habitat | 8.1K | 0.01% | 6 | | Dec 2025 | IKEA | 55.6M | 85.8% | 1 | | Dec 2025 | John Lewis | 5M | 7.7% | 2 | | Dec 2025 | Dunelm | 4.1M | 6.3% | 3 | | Dec 2025 | Next | 92.1K | 0.14% | 4 | | Dec 2025 | Hillarys | 33.1K | 0.05% | 5 | | Dec 2025 | Habitat | 8.1K | 0.01% | 6 | | Jan 2026 | IKEA | 55.6M | 88% | 1 | | Jan 2026 | Dunelm | 4.1M | 6.5% | 2 | | Jan 2026 | John Lewis | 3.4M | 5.3% | 3 | | Jan 2026 | Next | 88.8K | 0.14% | 4 | | Jan 2026 | Hillarys | 74K | 0.12% | 5 | | Jan 2026 | Habitat | 8.1K | 0.01% | 6 | | Feb 2026 | IKEA | 45.5M | 87.9% | 1 | | Feb 2026 | Dunelm | 3.4M | 6.5% | 2 | | Feb 2026 | John Lewis | 2.7M | 5.3% | 3 | | Feb 2026 | Next | 88.8K | 0.17% | 4 | | Feb 2026 | Hillarys | 60.5K | 0.12% | 5 | | Feb 2026 | Habitat | 8.1K | 0.02% | 6 | | Mar 2026 | IKEA | 45.5M | 86.8% | 1 | | Mar 2026 | Dunelm | 3.4M | 6.4% | 2 | | Mar 2026 | John Lewis | 3.4M | 6.4% | 3 | | Mar 2026 | Next | 109K | 0.21% | 4 | | Mar 2026 | Hillarys | 74K | 0.14% | 5 | | Mar 2026 | Habitat | 8.1K | 0.02% | 6 | | Apr 2026 | IKEA | 45.5M | 87.9% | 1 | | Apr 2026 | Dunelm | 3.4M | 6.5% | 2 | | Apr 2026 | John Lewis | 2.7M | 5.3% | 3 | | Apr 2026 | Next | 105K | 0.2% | 4 | | Apr 2026 | Hillarys | 60.5K | 0.12% | 5 | | Apr 2026 | Habitat | 8.1K | 0.02% | 6 | | May 2026 | IKEA | 45.5M | 87.9% | 1 | | May 2026 | Dunelm | 3.4M | 6.5% | 2 | | May 2026 | John Lewis | 2.7M | 5.3% | 3 | | May 2026 | Next | 128K | 0.25% | 4 | | May 2026 | Hillarys | 60.5K | 0.12% | 5 | | May 2026 | Habitat | 6.6K | 0.01% | 6 | | Jun 2026 | IKEA | 45.5M | 87.9% | 1 | | Jun 2026 | Dunelm | 3.4M | 6.5% | 2 | | Jun 2026 | John Lewis | 2.7M | 5.3% | 3 | | Jun 2026 | Next | 109K | 0.21% | 4 | | Jun 2026 | Hillarys | 74K | 0.14% | 5 | | Jun 2026 | Habitat | 6.6K | 0.01% | 6 | | Jul 2026 | IKEA | 45.5M | 88.9% | 1 | | Jul 2026 | Dunelm | 2.7M | 5.4% | 2 | | Jul 2026 | John Lewis | 2.7M | 5.4% | 3 | | Jul 2026 | Next | 109K | 0.21% | 4 | | Jul 2026 | Hillarys | 74K | 0.14% | 5 | | Jul 2026 | Habitat | 6.6K | 0.01% | 6 | | Aug 2026 | IKEA | 55.6M | 88.8% | 1 | | Aug 2026 | Dunelm | 4.1M | 6.5% | 2 | | Aug 2026 | John Lewis | 2.7M | 4.4% | 3 | | Aug 2026 | Next | 109K | 0.17% | 4 | | Aug 2026 | Hillarys | 74K | 0.12% | 5 | | Aug 2026 | Habitat | 8.1K | 0.01% | 6 | | Sep 2026 | Dunelm | — | — | — | | Sep 2026 | Habitat | — | — | — | | Sep 2026 | Hillarys | — | — | — | | Sep 2026 | IKEA | — | — | — | | Sep 2026 | John Lewis | — | — | — | | Sep 2026 | Next | — | — | — | ## What is being compared - **Dunelm**: Measured on the search term “dunelm”. - **Habitat**: Measured on the search term “habitat homeware”. - **Hillarys**: Measured on the search term “hillarys blinds”. - **IKEA**: Measured on the search term “ikea”. - **John Lewis**: Measured on the search term “john lewis”. - **Next**: Measured on the search terms “next clothing” and “next shop”, summed into one figure. - [Dunelm](/demand/global-en/brands/dunelm) - [Habitat](/demand/global-en/brands/habitat) - [Hillarys](/demand/global-en/brands/hillarys) - [IKEA](/demand/global-en/brands/ikea) - [John Lewis](/demand/global-en/brands/john-lewis) - [Next](/demand/global-en/brands/next) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among curtain brands worldwide? In August 2026, IKEA was the most searched among curtain brands worldwide, with an estimated 55.6M branded searches and 88.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Curtain brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/curtain-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/curtain-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.