---
title: "Curry pastes: Which are searched most?"
description: "Compare the curry pastes people buy. Share of Search among Thai Kitchen, Blue Dragon, Aroy-D, Mae Ploy, Sharwood's and Patak's, the curry pastes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/curry-pastes"
publisher: "Brandwave"
---

# Curry pastes: Which are searched most?

Compare the curry pastes people buy. Share of Search among Thai Kitchen, Blue Dragon, Aroy-D, Mae Ploy, Sharwood's and Patak's, the curry pastes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Curry pastes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Thai Kitchen, 45.2%

## Which brand is most popular in search among curry pastes worldwide?

- Thai Kitchen and Blue Dragon share the highest estimated Share of Search among curry pastes worldwide, at 45.2% in August 2026.
- Across the 11 months ending August 2026, Thai Kitchen’s estimated Share of Search among curry pastes worldwide peaked at 49.8% in December 2025 and was lowest at 40.4% in March 2026.
- Across the 11 months ending August 2026, Blue Dragon’s estimated Share of Search among curry pastes worldwide peaked at 49.3% in March 2026 and was lowest at 39.8% in May 2026.
- Across the 11 months ending August 2026, Aroy-D’s estimated Share of Search among curry pastes worldwide peaked at 5.8% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Mae Ploy’s estimated Share of Search among curry pastes worldwide peaked at 4.3% in January 2026 and was lowest at 3.2% in March 2026.
- Across the 11 months ending August 2026, Thai Kitchen, Blue Dragon, Aroy-D, Mae Ploy, Sharwood's and Patak's held steady: their estimated Share of Search among curry pastes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Thai Kitchen vs Blue Dragon: compare search popularity](/demand/global-en/compare/blue-dragon-vs-thai-kitchen): 45.2% Share of Search each.
- [Thai Kitchen vs Aroy-D: compare search popularity](/demand/global-en/compare/aroy-d-vs-thai-kitchen): 45.2% against 4.5% Share of Search.
- [Thai Kitchen vs Mae Ploy: compare search popularity](/demand/global-en/compare/mae-ploy-vs-thai-kitchen): 45.2% against 3.6% Share of Search.
- [Blue Dragon vs Aroy-D: compare search popularity](/demand/global-en/compare/aroy-d-vs-blue-dragon): 45.2% against 4.5% Share of Search.
- [Blue Dragon vs Mae Ploy: compare search popularity](/demand/global-en/compare/blue-dragon-vs-mae-ploy): 45.2% against 3.6% Share of Search.
- [Aroy-D vs Mae Ploy: compare search popularity](/demand/global-en/compare/aroy-d-vs-mae-ploy): 4.5% against 3.6% Share of Search.

## How did search popularity change for curry pastes worldwide in August 2026?

- In August 2026, Blue Dragon gained estimated Share of Search among curry pastes worldwide, from 40.3% to 45.2%.
- In August 2026, Thai Kitchen lost estimated Share of Search among curry pastes worldwide, from 49.5% to 45.2%.
- Estimated monthly branded searches for Patak's worldwide fell 35.5% over 11 measured months, from 1.7K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thai Kitchen | 45.2% | 135K | +0.0% | Thai Kitchen |
| 2 | Blue Dragon | 45.2% | 135K | +22.7% | Blue Dragon |
| 3 | Aroy-D | 4.5% | 13.4K | 0.0% | Aroy-D |
| 4 | Mae Ploy | 3.6% | 10.6K | +1.2% | Mae Ploy |
| 5 | Sharwood's | 1.2% | 3.6K | +24.1% | Sharwood's |
| 6 | Patak's | 0.36% | 1.1K | 0.0% | Patak's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thai Kitchen | 135K | 45.2% | 1 |
| Oct 2025 | Blue Dragon | 135K | 45.1% | 2 |
| Oct 2025 | Aroy-D | 13.1K | 4.4% | 3 |
| Oct 2025 | Mae Ploy | 10.5K | 3.5% | 4 |
| Oct 2025 | Sharwood's | 3.6K | 1.2% | 5 |
| Oct 2025 | Patak's | 1.7K | 0.57% | 6 |
| Nov 2025 | Thai Kitchen | 135K | 49.3% | 1 |
| Nov 2025 | Blue Dragon | 110K | 40.2% | 2 |
| Nov 2025 | Aroy-D | 13.1K | 4.8% | 3 |
| Nov 2025 | Mae Ploy | 10.5K | 3.8% | 4 |
| Nov 2025 | Sharwood's | 3.6K | 1.3% | 5 |
| Nov 2025 | Patak's | 1.7K | 0.61% | 6 |
| Dec 2025 | Thai Kitchen | 135K | 49.8% | 1 |
| Dec 2025 | Blue Dragon | 110K | 40.5% | 2 |
| Dec 2025 | Aroy-D | 11.2K | 4.1% | 3 |
| Dec 2025 | Mae Ploy | 10.5K | 3.9% | 4 |
| Dec 2025 | Sharwood's | 3.6K | 1.3% | 5 |
| Dec 2025 | Patak's | 1.1K | 0.39% | 6 |
| Jan 2026 | Thai Kitchen | 135K | 44.6% | 1 |
| Jan 2026 | Blue Dragon | 135K | 44.5% | 2 |
| Jan 2026 | Aroy-D | 13.1K | 4.3% | 3 |
| Jan 2026 | Mae Ploy | 13K | 4.3% | 4 |
| Jan 2026 | Sharwood's | 5.4K | 1.8% | 5 |
| Jan 2026 | Patak's | 1.7K | 0.55% | 6 |
| Feb 2026 | Thai Kitchen | 135K | 49.2% | 1 |
| Feb 2026 | Blue Dragon | 110K | 40% | 2 |
| Feb 2026 | Aroy-D | 13.1K | 4.8% | 3 |
| Feb 2026 | Mae Ploy | 10.6K | 3.9% | 4 |
| Feb 2026 | Sharwood's | 4.4K | 1.6% | 5 |
| Feb 2026 | Patak's | 1.4K | 0.5% | 6 |
| Mar 2026 | Blue Dragon | 165K | 49.3% | 1 |
| Mar 2026 | Thai Kitchen | 135K | 40.4% | 2 |
| Mar 2026 | Aroy-D | 15.8K | 4.7% | 3 |
| Mar 2026 | Mae Ploy | 10.6K | 3.2% | 4 |
| Mar 2026 | Sharwood's | 6.6K | 2% | 5 |
| Mar 2026 | Patak's | 1.4K | 0.42% | 6 |
| Apr 2026 | Thai Kitchen | 135K | 49.4% | 1 |
| Apr 2026 | Blue Dragon | 110K | 40.2% | 2 |
| Apr 2026 | Aroy-D | 13.1K | 4.8% | 3 |
| Apr 2026 | Mae Ploy | 10.5K | 3.8% | 4 |
| Apr 2026 | Sharwood's | 3.6K | 1.3% | 5 |
| Apr 2026 | Patak's | 1.1K | 0.4% | 6 |
| May 2026 | Thai Kitchen | 135K | 48.8% | 1 |
| May 2026 | Blue Dragon | 110K | 39.8% | 2 |
| May 2026 | Aroy-D | 16.1K | 5.8% | 3 |
| May 2026 | Mae Ploy | 10.5K | 3.8% | 4 |
| May 2026 | Sharwood's | 3.6K | 1.3% | 5 |
| May 2026 | Patak's | 1.4K | 0.49% | 6 |
| Jun 2026 | Thai Kitchen | 135K | 48.9% | 1 |
| Jun 2026 | Blue Dragon | 110K | 39.8% | 2 |
| Jun 2026 | Aroy-D | 16.1K | 5.8% | 3 |
| Jun 2026 | Mae Ploy | 10.4K | 3.8% | 4 |
| Jun 2026 | Sharwood's | 3.6K | 1.3% | 5 |
| Jun 2026 | Patak's | 1.1K | 0.39% | 6 |
| Jul 2026 | Thai Kitchen | 135K | 49.5% | 1 |
| Jul 2026 | Blue Dragon | 110K | 40.3% | 2 |
| Jul 2026 | Aroy-D | 13.4K | 4.9% | 3 |
| Jul 2026 | Mae Ploy | 10.5K | 3.8% | 4 |
| Jul 2026 | Sharwood's | 2.9K | 1.1% | 5 |
| Jul 2026 | Patak's | 1.1K | 0.4% | 6 |
| Aug 2026 | Thai Kitchen | 135K | 45.2% | 1 |
| Aug 2026 | Blue Dragon | 135K | 45.2% | 2 |
| Aug 2026 | Aroy-D | 13.4K | 4.5% | 3 |
| Aug 2026 | Mae Ploy | 10.6K | 3.6% | 4 |
| Aug 2026 | Sharwood's | 3.6K | 1.2% | 5 |
| Aug 2026 | Patak's | 1.1K | 0.36% | 6 |
| Sep 2026 | Aroy-D | — | — | — |
| Sep 2026 | Blue Dragon | — | — | — |
| Sep 2026 | Mae Ploy | — | — | — |
| Sep 2026 | Patak's | — | — | — |
| Sep 2026 | Sharwood's | — | — | — |
| Sep 2026 | Thai Kitchen | — | — | — |

## What is being compared

- **Aroy-D**: Measured on the search terms “aroy d” and “aroyd”, summed into one figure.
- **Blue Dragon**: Measured on the search terms “blue dragon” and “blue dragon asian”, summed into one figure.
- **Mae Ploy**: Measured on the search terms “mae ploy” and “mae ploy curry”, summed into one figure.
- **Patak's**: Measured on the search terms “patak s” and “pataks curry”, summed into one figure.
- **Sharwood's**: Measured on the search term “sharwoods”.
- **Thai Kitchen**: Measured on the search terms “thai kitchen” and “thai kitchen curry”, summed into one figure.

- [Aroy-D](/demand/global-en/brands/aroy-d)
- [Blue Dragon](/demand/global-en/brands/blue-dragon)
- [Mae Ploy](/demand/global-en/brands/mae-ploy)
- [Patak's](/demand/global-en/brands/patak-s)
- [Sharwood's](/demand/global-en/brands/sharwood-s)
- [Thai Kitchen](/demand/global-en/brands/thai-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among curry pastes worldwide?

Thai Kitchen and Blue Dragon share the highest estimated Share of Search among curry pastes worldwide, at 45.2% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Curry pastes: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/curry-pastes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/curry-pastes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.