--- title: "OFX vs Wise: Which is searched more?" description: "Is OFX or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency exchange services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/currency-exchange-services/compare/ofx-vs-wise" publisher: "Brandwave" --- # OFX vs Wise: Which is searched more? Is OFX or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Currency exchange services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: OFX and Wise - **Competitive set**: Currency exchange services - **Market**: Global - **Month measured**: Sep 2026 - **OFX Share of Search**: 8.5% - **Wise Share of Search**: 12.3% ## Is OFX or Wise more popular in search? - In September 2026, Wise had more branded searches than OFX among currency exchange services worldwide. Wise had about 71,700 branded searches, while OFX had 49,500. Wise made up 12.3% of all currency exchange service searches we track, and OFX accounted for 8.5%. - Wise was ahead of OFX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, OFX’s share of searches among currency exchange services worldwide moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Wise’s share of searches among currency exchange services worldwide moved from 9.6% to 12.3%, and its estimated monthly branded searches moved from 58.6K to 71.7K. ## Top currency exchange services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wise appeared in all four answers. OFX was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Wise was listed before OFX in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wise | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Western Union | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Xe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | OFX | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Travelex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | WorldFirst | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TorFX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | CurrencyFair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about currency exchange services - Asked ChatGPT "Which currency exchange service should I use?": 1. Wise - Asked ChatGPT "What are the best currency exchange services?": 1. Wise, 2. OFX, 3. Xe, 4. Western Union - Asked ChatGPT "What's the best currency exchange service for sending money abroad?": 1. Wise, 2. Xe, 3. Western Union - Searched Google, AI Overview "international money transfer": 1. Wise, 2. Western Union, 3. OFX Not named in any answer: Travelex, WorldFirst, TorFX and CurrencyFair. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for currency exchange services worldwide in September 2026? - In September 2026, OFX overtook WorldFirst to rank 4th among currency exchange services worldwide, with 8.5% of the searches. - In September 2026, Wise lost share of searches among currency exchange services worldwide, from 15.4% to 12.3%. ## Month by month | Month | OFX estimated searches | OFX Share of Search | OFX rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 8.1% | 4 | 58.6K | 9.6% | 3 | | Nov 2025 | 49.5K | 8.5% | 5 | 55.3K | 9.5% | 4 | | Dec 2025 | 49.5K | 8.2% | 5 | 62.7K | 10.3% | 4 | | Jan 2026 | 49.5K | 8% | 4 | 71.7K | 11.5% | 3 | | Feb 2026 | 49.5K | 8.6% | 4 | 58.6K | 10.2% | 3 | | Mar 2026 | 49.5K | 8.3% | 4 | 76.6K | 12.8% | 3 | | Apr 2026 | 40.5K | 7% | 5 | 71.7K | 12.5% | 3 | | May 2026 | 40.5K | 7% | 5 | 71.7K | 12.5% | 3 | | Jun 2026 | 49.5K | 8.9% | 4 | 71.7K | 12.9% | 3 | | Jul 2026 | 49.5K | 8.5% | 4 | 71.7K | 12.3% | 3 | | Aug 2026 | 40.5K | 7.6% | 5 | 82.7K | 15.4% | 3 | | Sep 2026 | 49.5K | 8.5% | 4 | 71.7K | 12.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using OFX’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **OFX**: Measured on the search term “ofx”. - **Wise**: Measured on the search terms “transfer wise app”, “transferwise apps”, “transferwise mobile app”, “transferwise wise”, “wise app” and “wise business”, summed into one figure. - [OFX profile](/demand/global-en/brands/ofx) - [Wise profile](/demand/global-en/brands/wise) - [All currency exchange services worldwide](/demand/global-en/categories/currency-exchange-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is OFX or Wise more popular in search? In September 2026, Wise had more branded searches than OFX among currency exchange services worldwide. Wise had about 71,700 branded searches, while OFX had 49,500. Wise made up 12.3% of all currency exchange service searches we track, and OFX accounted for 8.5%. ## Cite this page Brandwave. "OFX vs Wise: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/currency-exchange-services/compare/ofx-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/currency-exchange-services/compare/ofx-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.