--- title: "Currency exchange services: Which brands are most popular in search?" description: "Compare the currency exchange services businesses choose between. Share of Search among Xe, Travelex, WorldFirst, OFX, TorFX and CurrencyFair, the currency exchange services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/currency-exchange-services" publisher: "Brandwave" --- # Currency exchange services: Which brands are most popular in search? Compare the currency exchange services businesses choose between. Share of Search among Xe, Travelex, WorldFirst, OFX, TorFX and CurrencyFair, the currency exchange services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Currency exchange services - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Xe, 46.2% ## Which brand is most popular in search among currency exchange services worldwide? - In August 2026, Xe was the most searched among currency exchange services worldwide, with an estimated 201K branded searches and 46.2% estimated Share of Search within this set. - Travelex is in 2nd place, 15.2 percentage points behind at 31% Share of Search. - Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide decreased from 47% to 46.2%. - Across the 11 months ending August 2026, Travelex’s estimated Share of Search among currency exchange services worldwide decreased from 31.5% to 31%. - Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide increased from 9.5% to 11.4%. - Across the 11 months ending August 2026, Xe’s estimated Share of Search among currency exchange services worldwide peaked at 52.8% in June 2026 and was lowest at 46.2% in August 2026. - Across the 11 months ending August 2026, Travelex’s estimated Share of Search among currency exchange services worldwide peaked at 31.5% in October 2025 and was lowest at 23.6% in June 2026. - Across the 11 months ending August 2026, WorldFirst’s estimated Share of Search among currency exchange services worldwide peaked at 14.3% in December 2025 and was lowest at 9.5% in October 2025. - Across the 11 months ending August 2026, OFX’s estimated Share of Search among currency exchange services worldwide peaked at 10.6% in June 2026 and was lowest at 8.4% in April 2026. - Across the 11 months ending August 2026, WorldFirst rose from 4th to 3rd among currency exchange services worldwide. - Across the 11 months ending August 2026, OFX fell from 3rd to 4th among currency exchange services worldwide. - Across the 11 months ending August 2026, TorFX and CurrencyFair held steady: their estimated Share of Search among currency exchange services worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Xe vs Travelex: compare search popularity](/demand/global-en/compare/travelex-vs-xe): 46.2% against 31% Share of Search. - [Xe vs WorldFirst: compare search popularity](/demand/global-en/compare/worldfirst-vs-xe): 46.2% against 11.4% Share of Search. - [Xe vs OFX: compare search popularity](/demand/global-en/compare/ofx-vs-xe): 46.2% against 9.3% Share of Search. - [Travelex vs WorldFirst: compare search popularity](/demand/global-en/compare/travelex-vs-worldfirst): 31% against 11.4% Share of Search. - [Travelex vs OFX: compare search popularity](/demand/global-en/compare/ofx-vs-travelex): 31% against 9.3% Share of Search. - [WorldFirst vs OFX: compare search popularity](/demand/global-en/compare/ofx-vs-worldfirst): 11.4% against 9.3% Share of Search. ## How did search popularity change for currency exchange services worldwide in August 2026? - In August 2026, WorldFirst overtook OFX to rank 3rd among currency exchange services worldwide, at 11.4%. - In August 2026, Travelex gained estimated Share of Search among currency exchange services worldwide, from 27.5% to 31%. - In August 2026, Xe lost estimated Share of Search among currency exchange services worldwide, from 50.1% to 46.2%. - In August 2026, OFX lost estimated Share of Search among currency exchange services worldwide, from 10.1% to 9.3%. - Estimated monthly branded searches for TorFX worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026. - Estimated monthly branded searches for CurrencyFair worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Xe | 46.2% | 201K | -18.3% | Xe | | 2 | Travelex | 31% | 135K | 0.0% | Travelex | | 3 | WorldFirst | 11.4% | 49.5K | 0.0% | WorldFirst | | 4 | OFX | 9.3% | 40.5K | -18.2% | OFX | | 5 | TorFX | 1.5% | 6.6K | -18.5% | TorFX | | 6 | CurrencyFair | 0.67% | 2.9K | 0.0% | CurrencyFair | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Xe | 246K | 47% | 1 | | Oct 2025 | Travelex | 165K | 31.5% | 2 | | Oct 2025 | OFX | 49.5K | 9.5% | 3 | | Oct 2025 | WorldFirst | 49.5K | 9.5% | 4 | | Oct 2025 | TorFX | 9.9K | 1.9% | 5 | | Oct 2025 | CurrencyFair | 3.6K | 0.69% | 6 | | Nov 2025 | Xe | 246K | 48.8% | 1 | | Nov 2025 | Travelex | 135K | 26.8% | 2 | | Nov 2025 | WorldFirst | 60.5K | 12% | 3 | | Nov 2025 | OFX | 49.5K | 9.8% | 4 | | Nov 2025 | TorFX | 9.9K | 2% | 5 | | Nov 2025 | CurrencyFair | 3.6K | 0.71% | 6 | | Dec 2025 | Xe | 246K | 47.6% | 1 | | Dec 2025 | Travelex | 135K | 26.1% | 2 | | Dec 2025 | WorldFirst | 74K | 14.3% | 3 | | Dec 2025 | OFX | 49.5K | 9.6% | 4 | | Dec 2025 | TorFX | 9.9K | 1.9% | 5 | | Dec 2025 | CurrencyFair | 2.9K | 0.56% | 6 | | Jan 2026 | Xe | 246K | 47% | 1 | | Jan 2026 | Travelex | 165K | 31.5% | 2 | | Jan 2026 | OFX | 49.5K | 9.5% | 3 | | Jan 2026 | WorldFirst | 49.5K | 9.5% | 4 | | Jan 2026 | TorFX | 9.9K | 1.9% | 5 | | Jan 2026 | CurrencyFair | 3.6K | 0.69% | 6 | | Feb 2026 | Xe | 246K | 50% | 1 | | Feb 2026 | Travelex | 135K | 27.5% | 2 | | Feb 2026 | OFX | 49.5K | 10.1% | 3 | | Feb 2026 | WorldFirst | 49.5K | 10.1% | 4 | | Feb 2026 | TorFX | 8.1K | 1.6% | 5 | | Feb 2026 | CurrencyFair | 3.6K | 0.73% | 6 | | Mar 2026 | Xe | 246K | 49.8% | 1 | | Mar 2026 | Travelex | 135K | 27.3% | 2 | | Mar 2026 | OFX | 49.5K | 10% | 3 | | Mar 2026 | WorldFirst | 49.5K | 10% | 4 | | Mar 2026 | TorFX | 9.9K | 2% | 5 | | Mar 2026 | CurrencyFair | 4.4K | 0.89% | 6 | | Apr 2026 | Xe | 246K | 51% | 1 | | Apr 2026 | Travelex | 135K | 28% | 2 | | Apr 2026 | WorldFirst | 49.5K | 10.3% | 3 | | Apr 2026 | OFX | 40.5K | 8.4% | 4 | | Apr 2026 | TorFX | 8.1K | 1.7% | 5 | | Apr 2026 | CurrencyFair | 2.9K | 0.6% | 6 | | May 2026 | Xe | 246K | 51% | 1 | | May 2026 | Travelex | 135K | 28% | 2 | | May 2026 | WorldFirst | 49.5K | 10.3% | 3 | | May 2026 | OFX | 40.5K | 8.4% | 4 | | May 2026 | TorFX | 8.1K | 1.7% | 5 | | May 2026 | CurrencyFair | 2.9K | 0.6% | 6 | | Jun 2026 | Xe | 246K | 52.8% | 1 | | Jun 2026 | Travelex | 110K | 23.6% | 2 | | Jun 2026 | OFX | 49.5K | 10.6% | 3 | | Jun 2026 | WorldFirst | 49.5K | 10.6% | 4 | | Jun 2026 | TorFX | 8.1K | 1.7% | 5 | | Jun 2026 | CurrencyFair | 2.9K | 0.62% | 6 | | Jul 2026 | Xe | 246K | 50.1% | 1 | | Jul 2026 | Travelex | 135K | 27.5% | 2 | | Jul 2026 | OFX | 49.5K | 10.1% | 3 | | Jul 2026 | WorldFirst | 49.5K | 10.1% | 4 | | Jul 2026 | TorFX | 8.1K | 1.6% | 5 | | Jul 2026 | CurrencyFair | 2.9K | 0.59% | 6 | | Aug 2026 | Xe | 201K | 46.2% | 1 | | Aug 2026 | Travelex | 135K | 31% | 2 | | Aug 2026 | WorldFirst | 49.5K | 11.4% | 3 | | Aug 2026 | OFX | 40.5K | 9.3% | 4 | | Aug 2026 | TorFX | 6.6K | 1.5% | 5 | | Aug 2026 | CurrencyFair | 2.9K | 0.67% | 6 | | Sep 2026 | CurrencyFair | — | — | — | | Sep 2026 | OFX | — | — | — | | Sep 2026 | TorFX | — | — | — | | Sep 2026 | Travelex | — | — | — | | Sep 2026 | WorldFirst | — | — | — | | Sep 2026 | Xe | — | — | — | ## What is being compared - **CurrencyFair**: Measured on the search term “currency fair”. - **OFX**: Measured on the search term “ofx”. - **TorFX**: Measured on the search term “torfx”. - **Travelex**: Measured on the search term “travelex”. - **WorldFirst**: Measured on the search term “worldfirst”. - **Xe**: Measured on the search term “xe com”. - [CurrencyFair](/demand/global-en/brands/currencyfair) - [OFX](/demand/global-en/brands/ofx) - [TorFX](/demand/global-en/brands/torfx) - [Travelex](/demand/global-en/brands/travelex) - [WorldFirst](/demand/global-en/brands/worldfirst) - [Xe](/demand/global-en/brands/xe) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among currency exchange services worldwide? In August 2026, Xe was the most searched among currency exchange services worldwide, with an estimated 201K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Currency exchange services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/currency-exchange-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/currency-exchange-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.