---
title: "Curly hair product brands: Which are most popular?"
description: "Compare the brands people buy for curly, wavy and coily hair. Share of Search among Cantu, Bounce Curl, Curlsmith, Ouidad, Not Your Mother's, PATTERN Beauty, DevaCurl, Kinky-Curly, Uncle Funky's Daughter, Briogeo, Jessicurl and Mielle, the curly hair product brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/curly-hair-product-brands"
publisher: "Brandwave"
---

# Curly hair product brands: Which are most popular?

Compare the brands people buy for curly, wavy and coily hair. Share of Search among Cantu, Bounce Curl, Curlsmith, Ouidad, Not Your Mother's, PATTERN Beauty, DevaCurl, Kinky-Curly, Uncle Funky's Daughter, Briogeo, Jessicurl and Mielle, the curly hair product brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Curly hair product brands
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Oct 2026
- **Highest Share of Search**: Cantu, 30.5%

## Which brand is most popular in search among curly hair product brands worldwide?

- In October 2026, Cantu was the most searched among curly hair product brands worldwide, with an estimated 110K branded searches, 30.5% of all searches for the 12 tracked by the Brandwave Brand Demand Index.
- Bounce Curl is in 2nd place, 16.8 percentage points behind at 13.7%.
- Across the 12 months ending October 2026, Cantu’s share of searches among curly hair product brands worldwide increased from 24.4% to 30.5%.
- Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide decreased from 16.4% to 13.7%.
- Across the 12 months ending October 2026, Curlsmith’s share of searches among curly hair product brands worldwide decreased from 16.4% to 13.7%.
- Across the 12 months ending October 2026, Not Your Mother's’ share of searches among curly hair product brands worldwide increased from 6% to 9.2%.
- Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide decreased from 11% to 7.5%.
- Across the 12 months ending October 2026, DevaCurl’s share of searches among curly hair product brands worldwide decreased from 7.3% to 6.2%.
- Across the 12 months ending October 2026, Kinky-Curly’s share of searches among curly hair product brands worldwide increased from 2.2% to 2.7%.
- Across the 12 months ending October 2026, Cantu’s share of searches among curly hair product brands worldwide peaked at 34.5% in May 2026 and was lowest at 24.4% in November 2025.
- Across the 12 months ending October 2026, Bounce Curl’s share of searches among curly hair product brands worldwide peaked at 17.8% in March 2026 and was lowest at 12.7% in May 2026.
- Across the 12 months ending October 2026, Curlsmith’s share of searches among curly hair product brands worldwide peaked at 17.5% in December 2025 and was lowest at 13.7% in October 2026.
- Across the 12 months ending October 2026, Ouidad’s share of searches among curly hair product brands worldwide peaked at 11.9% in March 2026 and was lowest at 9.6% in December 2025.
- Across the 12 months ending October 2026, Not Your Mother's’ share of searches among curly hair product brands worldwide peaked at 9.2% in October 2026 and was lowest at 6% in February 2026.
- Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide peaked at 11% in November 2025 and was lowest at 5.7% in May 2026.
- Across the 12 months ending October 2026, DevaCurl’s share of searches among curly hair product brands worldwide peaked at 7.9% in March 2026 and was lowest at 6.2% in October 2026.
- Across the 12 months ending October 2026, Not Your Mother's rose from 7th to 5th among curly hair product brands worldwide.
- Across the 12 months ending October 2026, PATTERN Beauty fell from 5th to 6th among curly hair product brands worldwide.
- Across the 12 months ending October 2026, DevaCurl fell from 6th to 7th among curly hair product brands worldwide.
- Across the 12 months ending October 2026, Uncle Funky's Daughter rose from 10th to 9th among curly hair product brands worldwide.
- Across the 12 months ending October 2026, Briogeo fell from 9th to 10th among curly hair product brands worldwide.
- Across the 12 months ending October 2026, Ouidad, Jessicurl and Mielle held steady: their share of searches among curly hair product brands worldwide each moved less than 0.5 percentage points.

## Top curly hair product brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Curlsmith and Ouidad were mentioned most often, in three of the four answers. Ouidad was recommended most often, coming first in one out of three answers that gave a list. Not Your Mother's was second, and Curlsmith was third. Cantu, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about curly hair product brands

- Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad
- Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo
- Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith
- Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle

Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Cantu vs Bounce Curl: compare search popularity](/demand/global-en/compare/bounce-curl-vs-cantu): 30.5% against 13.7% Share of Search.
- [Cantu vs Curlsmith: compare search popularity](/demand/global-en/compare/cantu-vs-curlsmith): 30.5% against 13.7% Share of Search.
- [Cantu vs Ouidad: compare search popularity](/demand/global-en/compare/cantu-vs-ouidad): 30.5% against 11.2% Share of Search.
- [Cantu vs Not Your Mother's: compare search popularity](/demand/global-en/compare/cantu-vs-not-your-mother-s): 30.5% against 9.2% Share of Search.
- [Bounce Curl vs Curlsmith: compare search popularity](/demand/global-en/compare/bounce-curl-vs-curlsmith): 13.7% Share of Search each.
- [Bounce Curl vs Ouidad: compare search popularity](/demand/global-en/compare/bounce-curl-vs-ouidad): 13.7% against 11.2% Share of Search.
- [Bounce Curl vs Not Your Mother's: compare search popularity](/demand/global-en/compare/bounce-curl-vs-not-your-mother-s): 13.7% against 9.2% Share of Search.
- [Curlsmith vs Ouidad: compare search popularity](/demand/global-en/compare/curlsmith-vs-ouidad): 13.7% against 11.2% Share of Search.
- [Curlsmith vs Not Your Mother's: compare search popularity](/demand/global-en/compare/curlsmith-vs-not-your-mother-s): 13.7% against 9.2% Share of Search.
- [Ouidad vs Not Your Mother's: compare search popularity](/demand/global-en/compare/not-your-mother-s-vs-ouidad): 11.2% against 9.2% Share of Search.

## How did search popularity change for curly hair product brands worldwide in October 2026?

- In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%.
- In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%.
- PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026.
- Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026.
- Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
- Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026.
- Estimated monthly branded searches for DevaCurl worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in October 2026.
- Estimated monthly branded searches for Jessicurl worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.

## Which curly hair product brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cantu | 30.5% | 110K | 0.0% | Cantu |
| 2 | Bounce Curl | 13.7% | 49.5K | 0.0% | Bounce Curl |
| 3 | Curlsmith | 13.7% | 49.5K | 0.0% | Curlsmith |
| 4 | Ouidad | 11.2% | 40.5K | 0.0% | Ouidad |
| 5 | Not Your Mother's | 9.2% | 33.1K | +22.1% | Not Your Mother's |
| 6 | PATTERN Beauty | 7.5% | 27.1K | 0.0% | PATTERN Beauty |
| 7 | DevaCurl | 6.2% | 22.2K | 0.0% | DevaCurl |
| 8 | Kinky-Curly | 2.7% | 9.9K | 0.0% | Kinky-Curly |
| 9 | Uncle Funky's Daughter | 1.8% | 6.6K | 0.0% | Uncle Funky's Daughter |
| 10 | Briogeo | 1.5% | 5.4K | 0.0% | Briogeo |
| 11 | Jessicurl | 1.2% | 4.4K | 0.0% | Jessicurl |
| 12 | Mielle | 0.53% | 1.9K | 0.0% | Mielle |

Not Your Mother's sells other things too, so only its searches that name this product count here, like “not your mothers curl”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Cantu | 110K | 24.4% | 1 |
| Nov 2025 | Bounce Curl | 74K | 16.4% | 2 |
| Nov 2025 | Curlsmith | 74K | 16.4% | 3 |
| Nov 2025 | Ouidad | 49.5K | 11% | 4 |
| Nov 2025 | PATTERN Beauty | 49.5K | 11% | 5 |
| Nov 2025 | DevaCurl | 33.1K | 7.3% | 6 |
| Nov 2025 | Not Your Mother's | 27.1K | 6% | 7 |
| Nov 2025 | Kinky-Curly | 9.9K | 2.2% | 8 |
| Nov 2025 | Briogeo | 8.1K | 1.8% | 9 |
| Nov 2025 | Uncle Funky's Daughter | 8.1K | 1.8% | 10 |
| Nov 2025 | Jessicurl | 5.4K | 1.2% | 11 |
| Nov 2025 | Mielle | 1.9K | 0.42% | 12 |
| Dec 2025 | Cantu | 110K | 26% | 1 |
| Dec 2025 | Bounce Curl | 74K | 17.5% | 2 |
| Dec 2025 | Curlsmith | 74K | 17.5% | 3 |
| Dec 2025 | Ouidad | 40.5K | 9.6% | 4 |
| Dec 2025 | DevaCurl | 33.1K | 7.8% | 5 |
| Dec 2025 | PATTERN Beauty | 33.1K | 7.8% | 6 |
| Dec 2025 | Not Your Mother's | 27.1K | 6.4% | 7 |
| Dec 2025 | Kinky-Curly | 9.9K | 2.3% | 8 |
| Dec 2025 | Briogeo | 8.1K | 1.9% | 9 |
| Dec 2025 | Uncle Funky's Daughter | 6.6K | 1.6% | 10 |
| Dec 2025 | Jessicurl | 4.4K | 1% | 11 |
| Dec 2025 | Mielle | 1.9K | 0.45% | 12 |
| Jan 2026 | Cantu | 110K | 28.7% | 1 |
| Jan 2026 | Bounce Curl | 60.5K | 15.8% | 2 |
| Jan 2026 | Curlsmith | 60.5K | 15.8% | 3 |
| Jan 2026 | Ouidad | 40.5K | 10.6% | 4 |
| Jan 2026 | DevaCurl | 27.1K | 7.1% | 5 |
| Jan 2026 | Not Your Mother's | 27.1K | 7.1% | 6 |
| Jan 2026 | PATTERN Beauty | 27.1K | 7.1% | 7 |
| Jan 2026 | Kinky-Curly | 9.9K | 2.6% | 8 |
| Jan 2026 | Briogeo | 8.1K | 2.1% | 9 |
| Jan 2026 | Uncle Funky's Daughter | 6.6K | 1.7% | 10 |
| Jan 2026 | Jessicurl | 4.4K | 1.1% | 11 |
| Jan 2026 | Mielle | 1.9K | 0.5% | 12 |
| Feb 2026 | Cantu | 110K | 29.5% | 1 |
| Feb 2026 | Bounce Curl | 60.5K | 16.2% | 2 |
| Feb 2026 | Curlsmith | 60.5K | 16.2% | 3 |
| Feb 2026 | Ouidad | 40.5K | 10.9% | 4 |
| Feb 2026 | DevaCurl | 27.1K | 7.3% | 5 |
| Feb 2026 | PATTERN Beauty | 27.1K | 7.3% | 6 |
| Feb 2026 | Not Your Mother's | 22.2K | 6% | 7 |
| Feb 2026 | Kinky-Curly | 8.1K | 2.2% | 8 |
| Feb 2026 | Briogeo | 5.4K | 1.4% | 9 |
| Feb 2026 | Uncle Funky's Daughter | 5.4K | 1.4% | 10 |
| Feb 2026 | Jessicurl | 4.4K | 1.2% | 11 |
| Feb 2026 | Mielle | 1.9K | 0.51% | 12 |
| Mar 2026 | Cantu | 110K | 26.4% | 1 |
| Mar 2026 | Bounce Curl | 74K | 17.8% | 2 |
| Mar 2026 | Curlsmith | 60.5K | 14.5% | 3 |
| Mar 2026 | Ouidad | 49.5K | 11.9% | 4 |
| Mar 2026 | DevaCurl | 33.1K | 7.9% | 5 |
| Mar 2026 | PATTERN Beauty | 33.1K | 7.9% | 6 |
| Mar 2026 | Not Your Mother's | 27.1K | 6.5% | 7 |
| Mar 2026 | Kinky-Curly | 9.9K | 2.4% | 8 |
| Mar 2026 | Briogeo | 6.6K | 1.6% | 9 |
| Mar 2026 | Uncle Funky's Daughter | 6.6K | 1.6% | 10 |
| Mar 2026 | Jessicurl | 4.4K | 1.1% | 11 |
| Mar 2026 | Mielle | 1.9K | 0.46% | 12 |
| Apr 2026 | Cantu | 110K | 28.8% | 1 |
| Apr 2026 | Bounce Curl | 60.5K | 15.8% | 2 |
| Apr 2026 | Curlsmith | 60.5K | 15.8% | 3 |
| Apr 2026 | Ouidad | 40.5K | 10.6% | 4 |
| Apr 2026 | DevaCurl | 27.1K | 7.1% | 5 |
| Apr 2026 | Not Your Mother's | 27.1K | 7.1% | 6 |
| Apr 2026 | PATTERN Beauty | 27.1K | 7.1% | 7 |
| Apr 2026 | Kinky-Curly | 9.9K | 2.6% | 8 |
| Apr 2026 | Briogeo | 6.6K | 1.7% | 9 |
| Apr 2026 | Uncle Funky's Daughter | 6.6K | 1.7% | 10 |
| Apr 2026 | Jessicurl | 4.4K | 1.2% | 11 |
| Apr 2026 | Mielle | 1.9K | 0.5% | 12 |
| May 2026 | Cantu | 135K | 34.5% | 1 |
| May 2026 | Curlsmith | 60.5K | 15.5% | 2 |
| May 2026 | Bounce Curl | 49.5K | 12.7% | 3 |
| May 2026 | Ouidad | 40.5K | 10.4% | 4 |
| May 2026 | DevaCurl | 27.1K | 6.9% | 5 |
| May 2026 | Not Your Mother's | 27.1K | 6.9% | 6 |
| May 2026 | PATTERN Beauty | 22.2K | 5.7% | 7 |
| May 2026 | Kinky-Curly | 9.9K | 2.5% | 8 |
| May 2026 | Briogeo | 6.6K | 1.7% | 9 |
| May 2026 | Uncle Funky's Daughter | 6.6K | 1.7% | 10 |
| May 2026 | Jessicurl | 4.4K | 1.1% | 11 |
| May 2026 | Mielle | 1.9K | 0.49% | 12 |
| Jun 2026 | Cantu | 110K | 30% | 1 |
| Jun 2026 | Curlsmith | 60.5K | 16.5% | 2 |
| Jun 2026 | Bounce Curl | 49.5K | 13.5% | 3 |
| Jun 2026 | Ouidad | 40.5K | 11.1% | 4 |
| Jun 2026 | DevaCurl | 27.1K | 7.4% | 5 |
| Jun 2026 | Not Your Mother's | 27.1K | 7.4% | 6 |
| Jun 2026 | PATTERN Beauty | 22.2K | 6.1% | 7 |
| Jun 2026 | Kinky-Curly | 9.9K | 2.7% | 8 |
| Jun 2026 | Briogeo | 6.6K | 1.8% | 9 |
| Jun 2026 | Uncle Funky's Daughter | 6.6K | 1.8% | 10 |
| Jun 2026 | Jessicurl | 4.4K | 1.2% | 11 |
| Jun 2026 | Mielle | 1.9K | 0.52% | 12 |
| Jul 2026 | Cantu | 110K | 28.5% | 1 |
| Jul 2026 | Curlsmith | 60.5K | 15.7% | 2 |
| Jul 2026 | Bounce Curl | 49.5K | 12.8% | 3 |
| Jul 2026 | Ouidad | 40.5K | 10.5% | 4 |
| Jul 2026 | PATTERN Beauty | 40.5K | 10.5% | 5 |
| Jul 2026 | DevaCurl | 27.1K | 7% | 6 |
| Jul 2026 | Not Your Mother's | 27.1K | 7% | 7 |
| Jul 2026 | Kinky-Curly | 9.9K | 2.6% | 8 |
| Jul 2026 | Briogeo | 6.6K | 1.7% | 9 |
| Jul 2026 | Uncle Funky's Daughter | 6.6K | 1.7% | 10 |
| Jul 2026 | Jessicurl | 5.4K | 1.4% | 11 |
| Jul 2026 | Mielle | 1.9K | 0.49% | 12 |
| Aug 2026 | Cantu | 110K | 28.7% | 1 |
| Aug 2026 | Curlsmith | 60.5K | 15.8% | 2 |
| Aug 2026 | Bounce Curl | 49.5K | 12.9% | 3 |
| Aug 2026 | Ouidad | 40.5K | 10.6% | 4 |
| Aug 2026 | Not Your Mother's | 33.1K | 8.6% | 5 |
| Aug 2026 | PATTERN Beauty | 33.1K | 8.6% | 6 |
| Aug 2026 | DevaCurl | 27.1K | 7.1% | 7 |
| Aug 2026 | Kinky-Curly | 9.9K | 2.6% | 8 |
| Aug 2026 | Uncle Funky's Daughter | 6.6K | 1.7% | 9 |
| Aug 2026 | Briogeo | 5.4K | 1.4% | 10 |
| Aug 2026 | Jessicurl | 5.4K | 1.4% | 11 |
| Aug 2026 | Mielle | 2.4K | 0.63% | 12 |
| Sep 2026 | Cantu | 110K | 31.1% | 1 |
| Sep 2026 | Bounce Curl | 49.5K | 14% | 2 |
| Sep 2026 | Curlsmith | 49.5K | 14% | 3 |
| Sep 2026 | Ouidad | 40.5K | 11.4% | 4 |
| Sep 2026 | Not Your Mother's | 27.1K | 7.7% | 5 |
| Sep 2026 | PATTERN Beauty | 27.1K | 7.7% | 6 |
| Sep 2026 | DevaCurl | 22.2K | 6.3% | 7 |
| Sep 2026 | Kinky-Curly | 9.9K | 2.8% | 8 |
| Sep 2026 | Uncle Funky's Daughter | 6.6K | 1.9% | 9 |
| Sep 2026 | Briogeo | 5.4K | 1.5% | 10 |
| Sep 2026 | Jessicurl | 4.4K | 1.2% | 11 |
| Sep 2026 | Mielle | 1.9K | 0.54% | 12 |
| Oct 2026 | Cantu | 110K | 30.5% | 1 |
| Oct 2026 | Bounce Curl | 49.5K | 13.7% | 2 |
| Oct 2026 | Curlsmith | 49.5K | 13.7% | 3 |
| Oct 2026 | Ouidad | 40.5K | 11.2% | 4 |
| Oct 2026 | Not Your Mother's | 33.1K | 9.2% | 5 |
| Oct 2026 | PATTERN Beauty | 27.1K | 7.5% | 6 |
| Oct 2026 | DevaCurl | 22.2K | 6.2% | 7 |
| Oct 2026 | Kinky-Curly | 9.9K | 2.7% | 8 |
| Oct 2026 | Uncle Funky's Daughter | 6.6K | 1.8% | 9 |
| Oct 2026 | Briogeo | 5.4K | 1.5% | 10 |
| Oct 2026 | Jessicurl | 4.4K | 1.2% | 11 |
| Oct 2026 | Mielle | 1.9K | 0.53% | 12 |

## How are branded searches counted for curly hair product brands?

- **Bounce Curl**: Measured on the search term “bounce curl”.
- **Briogeo**: Measured on the search term “briogeo curl charisma”.
- **Cantu**: Measured on the search term “cantu”.
- **Curlsmith**: Measured on the search term “curlsmith”.
- **DevaCurl**: Measured on the search term “devacurl”.
- **Jessicurl**: Measured on the search term “jessicurl”.
- **Kinky-Curly**: Measured on the search term “kinky curly”.
- **Mielle**: Measured on the search term “mielle curl cream”.
- **Not Your Mother's**: Measured on the search term “not your mothers curl”.
- **Ouidad**: Measured on the search term “ouidad”.
- **PATTERN Beauty**: Measured on the search term “pattern beauty”.
- **Uncle Funky's Daughter**: Measured on the search term “uncle funkys daughter”.

- [Bounce Curl](/demand/global-en/brands/bounce-curl)
- [Briogeo](/demand/global-en/brands/briogeo)
- [Cantu](/demand/global-en/brands/cantu)
- [Curlsmith](/demand/global-en/brands/curlsmith)
- [DevaCurl](/demand/global-en/brands/devacurl)
- [Jessicurl](/demand/global-en/brands/jessicurl)
- [Kinky-Curly](/demand/global-en/brands/kinky-curly)
- [Mielle](/demand/global-en/brands/mielle)
- [Not Your Mother's](/demand/global-en/brands/not-your-mother-s)
- [Ouidad](/demand/global-en/brands/ouidad)
- [PATTERN Beauty](/demand/global-en/brands/pattern-beauty)
- [Uncle Funky's Daughter](/demand/global-en/brands/uncle-funkys-daughter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among curly hair product brands worldwide?

In October 2026, Cantu was the most searched among curly hair product brands worldwide, with an estimated 110K branded searches, 30.5% of all searches for the 12 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Curly hair product brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/curly-hair-product-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/curly-hair-product-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
