--- title: "BaByliss vs ghd: Which is searched more?" description: "Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/curling-iron-brands/compare/babyliss-vs-ghd-hair" publisher: "Brandwave" --- # BaByliss vs ghd: Which is searched more? Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Curling iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and ghd - **Competitive set**: Curling iron brands - **Market**: Global - **Month measured**: Sep 2026 - **BaByliss Share of Search**: 9.8% - **ghd Share of Search**: 7.1% ## Is BaByliss or ghd more popular in search? - In September 2026, BaByliss had more branded searches than ghd among curling iron brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all curling iron brand searches we track, and ghd accounted for 7.1%. - The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, BaByliss took it in December 2025. - Across the 12 months ending September 2026, BaByliss’ share of searches among curling iron brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K. - Across the 12 months ending September 2026, ghd’s share of searches among curling iron brands worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K. ## Top curling iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | T3 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Tools | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dyson | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | ghd | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about curling iron brands - Asked ChatGPT "Which curling iron brand should I buy?": 1. T3, 2. Hot Tools, 3. ghd - Asked ChatGPT "What are the best curling iron brands?": 1. T3, 2. Hot Tools, 3. Dyson - Asked ChatGPT "What's the best curling iron brand for everyday styling?": 1. T3, 2. Hot Tools - Searched Google, AI Overview "best curling iron": 1. Hot Tools, 2. T3, 3. Dyson - Searched Google, AI Overview "hair styling tool": 1. Dyson Not named in any answer: BaByliss, Cloud Nine and Remington. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for curling iron brands worldwide in September 2026? - In September 2026, BaByliss lost share of searches among curling iron brands worldwide, from 11.5% to 9.8%. - Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610K | 9.6% | 2 | 550K | 8.6% | 3 | | Nov 2025 | 906K | 9.4% | 3 | 1M | 10.4% | 2 | | Dec 2025 | 913K | 11.4% | 2 | 673K | 8.4% | 3 | | Jan 2026 | 616K | 9.8% | 2 | 450K | 7.2% | 3 | | Feb 2026 | 504K | 9.6% | 2 | 450K | 8.6% | 3 | | Mar 2026 | 610K | 11.3% | 2 | 450K | 8.3% | 3 | | Apr 2026 | 604K | 11.5% | 2 | 368K | 7% | 3 | | May 2026 | 604K | 11.5% | 2 | 368K | 7% | 3 | | Jun 2026 | 599K | 11.4% | 2 | 368K | 7% | 3 | | Jul 2026 | 604K | 13.1% | 2 | 450K | 9.8% | 3 | | Aug 2026 | 610K | 11.5% | 2 | 368K | 6.9% | 3 | | Sep 2026 | 616K | 9.8% | 2 | 450K | 7.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search terms “babyliss”, “babyliss hair dryer” and “babyliss shaver”, summed into one figure. - **ghd**: Measured on the search term “ghd”. - [BaByliss profile](/demand/global-en/brands/babyliss) - [ghd profile](/demand/global-en/brands/ghd-hair) - [All curling iron brands worldwide](/demand/global-en/categories/curling-iron-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or ghd more popular in search? In September 2026, BaByliss had more branded searches than ghd among curling iron brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all curling iron brand searches we track, and ghd accounted for 7.1%. ## Cite this page Brandwave. "BaByliss vs ghd: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/curling-iron-brands/compare/babyliss-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/curling-iron-brands/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.