---
title: "Curling iron brands: Which brands are most popular in search?"
description: "Compare the hair styling tool brands people buy. Share of Search among Dyson, ghd, BaByliss, Cloud Nine and Remington, the curling iron brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/curling-iron-brands"
publisher: "Brandwave"
---

# Curling iron brands: Which brands are most popular in search?

Compare the hair styling tool brands people buy. Share of Search among Dyson, ghd, BaByliss, Cloud Nine and Remington, the curling iron brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Curling iron brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dyson, 84.6%

## Which brand is most popular in search among curling iron brands worldwide?

- In August 2026, Dyson was the most searched among curling iron brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set.
- ghd is in 2nd place, 77.9 percentage points behind at 6.7% Share of Search.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide decreased from 8.1% to 6.7%.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide increased from 1.6% to 2.3%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among curling iron brands worldwide peaked at 87.1% in January 2026 and was lowest at 81.5% in July 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among curling iron brands worldwide peaked at 9% in November 2025 and was lowest at 6.1% in January 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Cloud Nine’s estimated Share of Search among curling iron brands worldwide peaked at 2.3% in March 2026 and was lowest at 1.2% in November 2025.
- Across the 11 months ending August 2026, Dyson and Remington held steady: their estimated Share of Search among curling iron brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs ghd: compare search popularity](/demand/global-en/compare/dyson-vs-ghd-hair): 84.6% against 6.7% Share of Search.
- [Dyson vs BaByliss: compare search popularity](/demand/global-en/compare/babyliss-vs-dyson): 84.6% against 6.3% Share of Search.
- [Dyson vs Cloud Nine: compare search popularity](/demand/global-en/compare/cloud-nine-vs-dyson): 84.6% against 2.3% Share of Search.
- [ghd vs BaByliss: compare search popularity](/demand/global-en/compare/babyliss-vs-ghd-hair): 6.7% against 6.3% Share of Search.
- [ghd vs Cloud Nine: compare search popularity](/demand/global-en/compare/cloud-nine-vs-ghd-hair): 6.7% against 2.3% Share of Search.
- [BaByliss vs Cloud Nine: compare search popularity](/demand/global-en/compare/babyliss-vs-cloud-nine): 6.3% against 2.3% Share of Search.

## How did search popularity change for curling iron brands worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among curling iron brands worldwide, from 81.5% to 84.6%.
- In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%.
- In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%.
- Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 84.6% | 7.4M | +22.8% | Dyson |
| 2 | ghd | 6.7% | 582K | -9.1% | ghd |
| 3 | BaByliss | 6.3% | 550K | 0.0% | BaByliss |
| 4 | Cloud Nine | 2.3% | 201K | +21.8% | Cloud Nine |
| 5 | Remington | 0.14% | 12.6K | +17.3% | Remington |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 8.5M | 84.6% | 1 |
| Oct 2025 | ghd | 811K | 8.1% | 2 |
| Oct 2025 | BaByliss | 550K | 5.5% | 3 |
| Oct 2025 | Cloud Nine | 165K | 1.6% | 4 |
| Oct 2025 | Remington | 12.6K | 0.13% | 5 |
| Nov 2025 | Dyson | 13.6M | 84.5% | 1 |
| Nov 2025 | ghd | 1.5M | 9% | 2 |
| Nov 2025 | BaByliss | 823K | 5.1% | 3 |
| Nov 2025 | Cloud Nine | 201K | 1.2% | 4 |
| Nov 2025 | Remington | 13.1K | 0.08% | 5 |
| Dec 2025 | Dyson | 12.2M | 85.4% | 1 |
| Dec 2025 | ghd | 1.1M | 7.4% | 2 |
| Dec 2025 | BaByliss | 823K | 5.7% | 3 |
| Dec 2025 | Cloud Nine | 201K | 1.4% | 4 |
| Dec 2025 | Remington | 15.3K | 0.11% | 5 |
| Jan 2026 | Dyson | 9.3M | 87.1% | 1 |
| Jan 2026 | ghd | 659K | 6.1% | 2 |
| Jan 2026 | BaByliss | 550K | 5.1% | 3 |
| Jan 2026 | Cloud Nine | 165K | 1.5% | 4 |
| Jan 2026 | Remington | 12.7K | 0.12% | 5 |
| Feb 2026 | Dyson | 7.3M | 85.2% | 1 |
| Feb 2026 | ghd | 631K | 7.4% | 2 |
| Feb 2026 | BaByliss | 450K | 5.3% | 3 |
| Feb 2026 | Cloud Nine | 165K | 1.9% | 4 |
| Feb 2026 | Remington | 10.3K | 0.12% | 5 |
| Mar 2026 | Dyson | 7.2M | 83.6% | 1 |
| Mar 2026 | ghd | 645K | 7.5% | 2 |
| Mar 2026 | BaByliss | 550K | 6.4% | 3 |
| Mar 2026 | Cloud Nine | 201K | 2.3% | 4 |
| Mar 2026 | Remington | 10.8K | 0.13% | 5 |
| Apr 2026 | Dyson | 6.7M | 84.1% | 1 |
| Apr 2026 | ghd | 552K | 6.9% | 2 |
| Apr 2026 | BaByliss | 550K | 6.9% | 3 |
| Apr 2026 | Cloud Nine | 165K | 2.1% | 4 |
| Apr 2026 | Remington | 10.8K | 0.13% | 5 |
| May 2026 | Dyson | 6.8M | 84.1% | 1 |
| May 2026 | ghd | 552K | 6.9% | 2 |
| May 2026 | BaByliss | 550K | 6.8% | 3 |
| May 2026 | Cloud Nine | 165K | 2.1% | 4 |
| May 2026 | Remington | 10.8K | 0.13% | 5 |
| Jun 2026 | Dyson | 6.7M | 84.2% | 1 |
| Jun 2026 | BaByliss | 550K | 6.9% | 2 |
| Jun 2026 | ghd | 543K | 6.8% | 3 |
| Jun 2026 | Cloud Nine | 165K | 2.1% | 4 |
| Jun 2026 | Remington | 10.8K | 0.13% | 5 |
| Jul 2026 | Dyson | 6M | 81.5% | 1 |
| Jul 2026 | ghd | 640K | 8.7% | 2 |
| Jul 2026 | BaByliss | 550K | 7.5% | 3 |
| Jul 2026 | Cloud Nine | 165K | 2.2% | 4 |
| Jul 2026 | Remington | 10.8K | 0.15% | 5 |
| Aug 2026 | Dyson | 7.4M | 84.6% | 1 |
| Aug 2026 | ghd | 582K | 6.7% | 2 |
| Aug 2026 | BaByliss | 550K | 6.3% | 3 |
| Aug 2026 | Cloud Nine | 201K | 2.3% | 4 |
| Aug 2026 | Remington | 12.6K | 0.14% | 5 |
| Sep 2026 | BaByliss | — | — | — |
| Sep 2026 | Cloud Nine | — | — | — |
| Sep 2026 | Dyson | — | — | — |
| Sep 2026 | ghd | — | — | — |
| Sep 2026 | Remington | — | — | — |

## What is being compared

- **BaByliss**: Measured on the search term “babyliss”.
- **Cloud Nine**: Measured on the search term “cloud nine”.
- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **ghd**: Measured on the search terms “ghd”, “ghd hair”, “ghd hair dryer”, “ghd hair straightener”, “ghd hair styling”, “ghd straighteners” and “ghdhair com”, summed into one figure.
- **Remington**: Measured on the search terms “remington electric shaver”, “remington shaver” and “remingtonproducts com”, summed into one figure.

- [BaByliss](/demand/global-en/brands/babyliss)
- [Cloud Nine](/demand/global-en/brands/cloud-nine)
- [Dyson](/demand/global-en/brands/dyson)
- [ghd](/demand/global-en/brands/ghd-hair)
- [Remington](/demand/global-en/brands/remington-grooming)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among curling iron brands worldwide?

In August 2026, Dyson was the most searched among curling iron brands worldwide, with an estimated 7.4M branded searches and 84.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Curling iron brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/curling-iron-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/curling-iron-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.